Vik Agarwal

CEO

San Francisco, California, United States18 yrs 6 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Drove $2B+ in product revenue across multiple platforms.
  • Scaled creator monetization platforms to 100m+ users.
  • Authored a #1 bestseller in Product Management.
Stackforce AI infers this person is a Product Management expert in AI and Gaming industries.

Contact

Skills

Core Skills

Product ManagementAi SafetyMonetizationAnalyticsCollaborationA/b TestingGame DesignRisk Management

Other Skills

Cross-functional Team LeadershipCross-promotionData-driven marketingMachine LearningSQLVBAFinancial AnalysisRisk AnalysisStrategic PlanningDatabase ManagementMicrosoft ExcelData MiningSharePointSales Funnel OptimizationLTV

About

15+ years in product management. Drove $2B+ in product revenue across consumer, creator, and AI platforms at Meta, Amazon, Zynga, MachineZone, DeNA, and EA. Lead teams of 50+ engineers, PMs, TPMs, Designers, Data scientists, and other cross-functional disciplines. Github: https://github.com/ViktoriousLLC Currently at Meta, building AI-powered characters and experiences for millions of users with a focus on making AI interactions safe, especially for younger audiences. I think a lot about what happens when AI moves from tools to companions, and how we build products that are both engaging and responsible. What I've shipped: ▸ Scaled creator monetization platforms from thousands to 100m+ creators and users ▸ Grew retention from single digits to 50%+ within months ▸ Drove Product Led Growth across mobile, VR/AR, cloud, and live services ▸ Led AI safety and youth safety initiatives across product lines ▸ Built and scaled a cross-promotion ad network across 30+ gaming titles ▸ Optimized monetization on billion-dollar franchises Who I am: ▸ Author of Achievement Unlocked (#1 bestseller in Product Management), a practical playbook for product managers ▸ Mentored 100+ PMs ▸ Speaker at Stanford, Product School, PocketGamer, Carnegie Mellon, IEEE, India GDC Let's connect if you're building products in AI, consumer, or Product Led Growth. Products launched: Facebook Stars, Meta Horizon Mixed Reality, Horizon Mobile Platform, Farmville 3, Crucible, New World, Twitch Prime, Twitch Extensions, Final Fantasy XV: A New Empire, Mobile Strike, Game of War, Blood Brothers 2, Deckstorm, Robotic Warriors, Pogo.com, Dawngate.

Experience

18 yrs 6 mos
Total Experience
1 yr 11 mos
Average Tenure
2 yrs 4 mos
Current Experience

Sidebar

Founding Member

Dec 2023Present · 2 yrs 4 mos

  • Member of Sidebar's founding cohort, a vetted peer group of senior tech leaders focused on leadership development and career growth. Recipient of the Go-Givers Community Award.

Meta

Product Leader

May 2022Present · 3 yrs 11 mos · San Francisco Bay Area

  • Building AI-powered experiences, consumer platforms, and creator monetization products across Meta's ecosystem, leading teams of 50+ engineers, PMs, TPMs, Designers, Data scientists, and other cross-functional disciplines.
  • 𝗔𝗜 & 𝗔𝗜 𝗦𝗮𝗳𝗲𝘁𝘆
  • ▸ Led strategy for AI-powered characters and experiences reaching millions of users; delivered measurable time spent incrementality across platforms
  • ▸ Designed prompts to filter, scope, and shape AI character interactions for safety and quality
  • ▸ Built prototypes using MCP, Claude, VSCode, and Unity to explore AI-first product development
  • ▸ Drove 10+ youth safety initiatives; led age-filtered AI interactions and child safety frameworks
  • ▸ Led AI safety compliance across California, New York, and Brazil AI laws, and Child Safety Assurance Audits
  • ▸ Won People's Choice Award at AI hackathon (top 5 of 400 projects)
  • 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻
  • ▸ Scaled creator monetization platforms from thousands to hundreds of millions of creators and users
  • ▸ Grew retention from single digits to 50%+ within months
  • ▸ Pioneered GenAI Virtual Gifts, reducing multi-million dollar annual development cost to $0
  • ▸ Reduced financial and engagement fraud from double digits to single digits across product lines
  • 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁
  • ▸ Reduced crash rates from 100% to under 10%; launched mobile platform at Connect 2025
  • ▸ Scaled Mixed Reality engagement by 3,200%+ in 10 weeks
  • ▸ Led cross-functional alignment across 10+ teams and built PM community events (180+ attendees)
AI safetyProduct ManagementCross-functional Team LeadershipMonetizationAnalytics

Zynga

Lead Product Manager

Nov 2020Jun 2022 · 1 yr 7 mos · San Francisco Bay Area

  • Led the cross-promotion team at Zynga, connecting players across 30+ gaming titles through data-driven ad experiences.
  • ▸ Built and scaled a cross-promotion ad network across 30+ gaming titles and 7+ studios worldwide; grew program to 3x its original revenue
  • ▸ Laid the analytics foundation that proved incremental revenue impact by convincing a dozen game teams to adopt the program
  • ▸ Especially important post-IDFA (Apple's 2021 privacy changes), providing an efficient alternative for user acquisition and ROAS
  • ▸ Led product marketing for Farmville 3 launch via cross-promotion tools
Cross-promotionData-driven marketingAnalyticsProduct Management

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Speaker at Gaming and Technology conferences

Oct 2019Present · 6 yrs 6 mos

  • Featured speaker and panelist on product management, AI, monetization, and career growth.
  • ▸ Jul 2024 - Speaker, Dynamic Muvs
  • ▸ May 2024 - Speaker, Techbrewers
  • ▸ Apr 2024 - Speaker, Carnegie Mellon Tepper School of Business
  • ▸ Jan 2024 - Judge, Just Play Game Jam
  • ▸ Dec 2023 - Judge, We Create Android Game Jam
  • ▸ Oct 2023 - Mentor, CHI Play
  • ▸ Jul 2022 - Speaker, Stanford (Fundamentals of Product Management)
  • ▸ Nov 2021 - Speaker, India GDC Careers Track
  • ▸ Oct 2021 - Speaker, Product School
  • ▸ Aug 2021 - Moderator, India F2P Conference Panel
  • ▸ Jul 2021 - Speaker, PocketGamer Connect Digital #7
  • ▸ May 2021 - Speaker, Games Institute, University of Waterloo
  • ▸ May 2021 - Project Sponsor, 94-823 Measuring Social, Carnegie Mellon Heinz College
  • ▸ Apr 2021 - Speaker, Product School
  • ▸ Nov 2020 - Speaker, IEEE Computer Society India Symposium
  • ▸ Oct 2019 - Speaker, Carnegie Mellon Entertainment Technology Center

Amazon

Product Lead - Liveops, Amazon Game Studios

Oct 2017Oct 2020 · 3 yrs · Seattle, Washington

  • Product lead across multiple game teams and services at Amazon Game Studios, spanning mobile, Twitch Prime, Twitch Extensions, and Lumberyard.
  • ▸ Launched Twitch Prime game offers by collaborating across engineering, UX, marketing, analytics, and biz dev
  • ▸ Led Twitch Extensions strategy and P&L; launched game extensions including Dragonslair, The Collaborative, and Twitch Picks
  • ▸ Ran A/B tests for 4 new game concepts; advised creation of analytics and A/B testing tools with new company-wide standards
  • ▸ Credited on Crucible; advised multiple game teams (The Grand Tour, Crucible) on feature design, monetization, KPIs, and retention
  • ▸ Partnered across Legal, Finance, Performance Marketing, Brand Marketing, Trademark, Application Security, Community, and PR to launch and live test game concepts
  • ▸ Owned Amazon Gaming mobile app (iOS and Android); managed mobile architecture, security, and led acquisition vendor transition from Tune to Adjust.
Product ManagementCollaborationA/B Testing

Mz

Senior Monetization Product Manager

Dec 2016Sep 2017 · 9 mos · Palo Alto

  • Senior PM on Mobile Strike and Game of War (both top 3 grossing games worldwide, each generating $1B+), and Final Fantasy XV: A New Empire.
  • ▸ Optimized first purchase conversion: balancing value delivery without reducing time to second purchase
  • ▸ Used multi-armed bandit machine learning models for price point optimization and sales artwork testing
  • ▸ Created targeted sales based on player age, lapsed spending, and currency balances
  • ▸ Managed top-line revenue from high-spend player segments across pricing tiers
  • ▸ Tested economy inflation/deflation on micro cohorts and game-wide basis
  • ▸ Ran hundreds of A/B tests on player segments, including pre and post churned players
MonetizationA/B TestingMachine Learning

Dena west

Product Manager

Nov 2015Dec 2016 · 1 yr 1 mo · San Francisco Bay Area

  • PM across three mobile titles: Blood Brothers 2, Deckstorm: Duel of Guardians, and Robotic Warriors.
  • ▸ Led weekly competitive multiplayer events including event and leaderboard rewards; Gacha and bundle sales increased revenue to over $1.5m
  • ▸ Led Tournaments feature with detailed feature design and 6-month roadmap
  • ▸ Designed cooperative challenge events with engagement features for novice, core, and expert players
  • ▸ Built monetization tracking across all SKUs on weekly and monthly basis
  • ▸ Selected as expert PM to train product managers at DeNA's studio in Santiago, Chile; advised on character, event, feature, and monetization design
  • ▸ Designed game analytics for limited launch and worldwide launch; built a Google AppScript tool for tutorial and onboarding flows
Game DesignMonetizationAnalytics

Electronic arts (ea)

Product Manager / Analytics Manager

May 2014Oct 2015 · 1 yr 5 mos · San Francisco Bay Area

  • 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗣𝗠, 𝗣𝗼𝗴𝗼.𝗰𝗼𝗺 (Dec 2014 - Oct 2015)
  • Monetization PM for Pogo.com and Pogo Mobile: $15m+ revenue, 100+ games, 8 product lines, 10,000+ items.
  • ▸ Analyzed product lines to find biggest revenue generators across 100+ games; found trends that boosted revenue by $4m
  • ▸ Reworked sales strategy by introducing site-wide community challenges, boosting revenue by $600k
  • ▸ Optimized player LTV by segmenting casual, mid, and core players
  • ▸ Designed monetization features (powerups, coin bundles) for new games with product team and 3rd party vendors
  • 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿, 𝗗𝗮𝘄𝗻𝗴𝗮𝘁𝗲 (May 2014 - Dec 2014)
  • Lead analyst for Dawngate (MOBA, BioWare).
  • ▸ Created KPI presentations (DAU, churn, revenue, ARPU, ARPPU) for senior BioWare management
  • ▸ Developed multiple monetization models: character sales vs skins/wards/announcer packs, buy rates, skin attach rates
  • ▸ Coded complex SQL queries for automated reports and dashboards
  • ▸ Worked with data warehousing team to build new tables and streamline telemetry rollouts
MonetizationAnalyticsSQL

Citi

Senior Business Analyst (AVP)

Aug 2011May 2014 · 2 yrs 9 mos · New York City Metropolitan Area

  • Product lead for S-SDLC (Secure System Development Lifecycle) Metrics, a security analytics and compliance platform serving 80,000+ developers globally.
  • ▸ Grew product adoption from 2.5% to 95% through end-to-end reporting and an extensible analytics application
  • ▸ Saved $6m+ by shifting vulnerability remediation earlier in the development lifecycle, reducing compliance risk
  • ▸ Defined product roadmap and managed risk and compliance for corporate security across 2012-2014
  • ▸ Led 8 global product rollouts involving developers, businesses, and management
  • ▸ Monitored 800+ projects tested annually; led weekly compliance calls with global business units
Risk ManagementAnalyticsProduct Management

Deloitte & touche

Enterprise Risk Services Consultant

Sep 2010Aug 2011 · 11 mos · New York, New York

  • Worked with Operations and Technology Risk Management (OTRM) at a leading financial firm.
  • ▸ Designed and built metrics generation and reporting systems (SQL, VBA, Access)
  • ▸ Generated reports for senior management to identify trends and anomalies
  • ▸ Created process flows for issue management and production test metrics
Risk ManagementAnalyticsSQL

Carnegie mellon university

Teaching Assistant

Jan 2010Aug 2010 · 7 mos · Greater Pittsburgh Region

  • Teaching Assistant for Information Assurance Policy - Prof. Soumyo Moitra
  • Teaching Assistant for Professional Speaking - Prof. Chris Labash

Thomson reuters

Social Media Consultant

Jan 2010Mar 2010 · 2 mos · Greater Pittsburgh Area & New York City, New York

  • Analyzed sentiment for Reuters.com by looking at various sentiment analysis tools as well as popular social media
  • Invited to present the findings of this research to the senior executives at the Thomson Reuters headquarters in New York

Tiversa

Project Manager

Sep 2009Dec 2009 · 3 mos · Greater Pittsburgh Region

  • The project profiled P2P users on the basis of their IP addresses. Affinity Grouping / Clustering was done for Music and Movie data.
  • This data can be correlated to data in the long tail and hence can be used for specific advertising purposes.

Parametric technology corporation

Graduate Internship

Apr 2009Aug 2009 · 4 mos · San Jose, California

  • PTC is a multinational product development firm which delivers Product Lifecycle Management solutions to customers around the world.
  • Developed tiered automated build servers for Sharepoint Project Files using Hudson and NAnt
  • Designated as the main point of contact for the transition from Office 12 to Office 14
  • Coded in C# to make a test framework for the PPM (Project Portfolio Management) Sharepoint sites
  • Worked on the scrum framework (Agile Development)

Carnegie mellon university

Research Assistant - Prof. Michael D. Smith

Mar 2009May 2009 · 2 mos · Greater Pittsburgh Region

  • Understood the market and scraped details (in Perl) like popularity, quality and date posted of pirated streaming movies
  • These details were compared to those of pirated movie torrents to deduce meaningful statistical information

Quinstreet

Senior Year Intern

Aug 2007Mar 2008 · 7 mos · Pune, India

  • Quinstreet is a technical marketing and media firm focusing on customer acquisition through proprietary Pay Per Click technology.
  • Created a lightweight system monitor which graphed important system parameters and was user configurable
  • It intelligently informed the user of impending problems. It was coded in Perl and interfaced using AJAX and PHP.
  • This was for Quinstreet (Foster City, CA) for deployment on their production servers

Pict ieee student branch

Chairman

Jan 2006Dec 2007 · 1 yr 11 mos · Pune/Pimpri-Chinchwad Area

  • Chaired the PICT IEEE Student Branch in 2007 (Promoted from Vice chair in 2006).
  • Increased membership from about 50 members to over 200 members in 2007.
  • Grew the annual event, Credenz, from a footfall of 150 to that of 1000+.
  • Founded and chaired IEEE Programming Club, Linux Club and Environmental Club.
  • Founded and edited ‘PING’, our quarterly newsletter.
  • Referenced in the March 2007 Issue of “IEEE - The Institute” in the article titled “Copy and Paste Papers Put Profs on the Offensive”, which focused on college plagiarism.

Education

Carnegie Mellon University

Masters — Management of Information Systems in Security (MSISPM)

Jan 2008Jan 2010

Pune Institute of Computer Technology

Bachelor of Engineering — Information Technology

Jan 2004Jan 2008

Army Public School, Pune

Jan 2000Jan 2004

Delhi Public School, Noida

Jan 1992Jan 2000

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