ElsaMarie D'Silva (she/her)

Co-Founder

Washington, District of Columbia, United States32 yrs 2 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Co-founder of impactful women's empowerment initiatives.
  • Expert in operationalizing start-ups for social impact.
  • Recognized leader in gender-based violence prevention.
Stackforce AI infers this person is a leader in Social Impact and Airline Operations with a focus on women's empowerment.

Contact

Skills

Core Skills

Operationalizing Start-upsStrategic ManagementSocial EnterpriseGender-based Violence PreventionWomen's EmpowermentAirline Business OperationsAviation TrainingAviation Operations

Other Skills

Feminist principlesAI-driven systemsInclusivityCrowdmappingSocial TechWomen's RightsData analysisSocial impactNetwork PlanningRegulatory AffairsSchedulingRoute PlanningComplianceRoute RationalizationLiaison

About

ElsaMarie DSilva is an accomplished development sector professional with extensive experience in creating impactful solutions for women's and youth empowerment, as well as preventing gender-based violence. As a certified independent director, she brings a strategic and governance-focused perspective to organizational leadership and decision-making. She is the co-founder of two impactful initiatives and a key contributor to several global coalitions and movements. Her expertise lies in operationalizing start-ups, establishing robust processes, and providing strategic management to ensure organizational sustainability and growth. With a strong foundation in the airline industry, ElsaMarie offers a unique blend of leadership, strategic planning, and operations management skills. Her background includes experience in Network Planning, Pricing, Revenue Management, Customer Service, and Training, where she has demonstrated her ability to drive innovation, seize opportunities, and optimize both revenue and human potential. Additionally, ElsaMarie is a trained counselor skilled in directive and non-directive techniques. She is an experienced facilitator of POSH and gender sensitivity workshops, with a focus on fostering inclusive and safe workplace environments. Her work is underscored by a commitment to equity, justice, and meaningful social impact. Key Expertise: - Strategy & Social Enterprise - Operationalizing Start-ups & Process Improvement - Gender-Based Violence Prevention & Women’s Empowerment - Airline Business Operations: Network Planning, Revenue Management, Customer Service - Curating & Facilitating Dialogues on Social Justice Issues - Facilitating DEIA & Gender Sensitivity Workshops Fellowships & Recognition: Tallberg Leaders Mentoring Program (2025), Gratitude Network (2020), International Women's Forum (2019), Reagan Fascell Democracy Fellow at NED (2019), Yale World Fellow (2018), Chevening Gurukul at Oxford (2017), Stanford CDDRL (2017), Rotary Peace Fellow (2016), Aspen New Voices (2015), Vital Voices (2014), Swedish Institute Management Program (2012). Networks & Leadership: BMW Responsible Leader, Bosch Fellow, Global Diplomacy Lab, Civicus Alliance, TEDx Curator (TEDxVersova), Board Member (Red Dot Foundation Global, X Prize India, M.A.D), Advisor (Fair Share for Women, Brave Movement, Centre for Protecting Women Online, G7, Global Diplomacy Lab), Jury member (D&AD, Anthem Awards, Stevie Awards, JM Kaplan Award)

Experience

32 yrs 2 mos
Total Experience
7 yrs 9 mos
Average Tenure
13 yrs 5 mos
Current Experience

Murmurai

Co-Founder and COO

Apr 2026Present · 1 mo · Singapore · Remote

  • Building Murmur AI to embed feminist, ethical, and inclusive principles into AI-driven systems.
  • Ensuring technology reflects lived realities, prioritises safety, and centres those most often excluded.
Feminist principlesAI-driven systemsInclusivityOperationalizing Start-upsStrategic Management

Centre for protecting women online

International Visiting Fellow

Mar 2025Present · 1 yr 2 mos · Milton Keynes, England, United Kingdom · Hybrid

Women7

Advisor to W7

Jan 2022Dec 2022 · 11 mos · Germany

  • Advisor to W7 under the German Presidency and part of the working group on Ending Gender based Violence

D&ad

D&AD Impact Council Member

Jan 2021Present · 5 yrs 4 mos · London, England, United Kingdom

  • D&AD Awards Jury member for Impact (2021, 2022) and Future Impact (2021) and Impact Council member

Tedxversova

Curator

Dec 2018Dec 2020 · 2 yrs · Mumbai Area, India

  • Curator for TEDxVersovaWomen, TEDxVersovaSalon and TEDxVersova

Xprize india

Chair Of The Board Of Directors

May 2018Nov 2021 · 3 yrs 6 mos · Mumbai Area, India

Red dot foundation-safecity

Founder

Dec 2012Present · 13 yrs 5 mos · Washington DC-Baltimore Area · Hybrid

  • It is an online crowdmapping platform (www.safecity.in) to track reports of sexual abuse and harassment. It converts the data into hotspots of unsafe areas on city maps. Currently working in India, Kenya, Cameroon and Nepal.
  • Key achievements:
  • Management and development of Safecity from a project to a registered organisation Red Dot Foundation, a Sec 8 not for profit company under the Company’s Act of India.
  • Gave a talk at TEDx MidAtlantic in Sept 2015.
  • Won “Female Entrepreneur of the Year” Award by Dusan Stojanovic (European Angel Investor of the year 2013) and “Digital Women Award” by She The People and Axis Bank.
  • Safecity is one of the world’s most inspiring social Tech for Good innovations listed by Nominet Trust.
  • Spoke at Aspen Ideas Festival 2015 as part of the Aspen New Voices Fellowship. My 2 min big idea for the festival was voted one of the top 5 ideas of the festival. I also spoke at a Panel on future generation of global health leaders and explained my motivation in the Undaunted series.
  • Spoke at a panel in Stockholm on co-creating business between Sweden and developing countries in May 2015 and hosted a breakfast roundtable on “Crowdmapping for safer cities” at City Lab 2015 in London.
  • Finalists at the Google Business Group Success Story challenge 2014.
  • Runner up at the Access Now Facebook Award in 2014.
  • Selected for the Fast FWD programme by the city of Philadelphia in 2014 and the Social Entrepreneurship Outreach Accelerator, Sweden in 2015.
  • Submission to the Justice Verma Commission on how Safecity can be one of the solutions to improving safety.
  • Representation at various conferences and fora to discuss women’s rights and issues like TiE, CII, Government Ministry of Women Affairs and the Responsible Data Forum.
  • One of 5 NGOs selected by Tata Tea Jaagore for their Tweet for Change campaign in 2013.
  • Extensive media coverage in all major newspapers / news channels like BBC, The Guardian, Tech in Asia, Al Jazeera, Times of India, The Hindu, etc
CrowdmappingSocial TechWomen's RightsSocial EnterpriseGender-Based Violence Prevention

Kingfisher airlines

4 roles

Vice President - Network Planning & Charters

Promoted

Jul 2010Jan 2014 · 3 yrs 6 mos

  • Leads the team in Kingfisher that works on Route Planning, Scheduling, Slot co-ordination, long term strategy related to network and Charters.
  • Actively involved in regulatory affairs with the Ministry of Civil Aviation. These include representation at the bilateral negotiations and also the policies for the future.
  • Actively involved in the Ministry initiative on hub development for the improvement of Indian aviation.
  • Manages overseas regulatory affairs with regards to new and existing routes.
  • Successfully guided team in the One World integration with regards to scheduling.

Deputy General Manager - Network Planning

Apr 2006Jan 2009 · 2 yrs 9 mos

  • Successfully implemented the Sabre AirFlite system for Network Planning.
  • Successfully implemented the route rationalization of the combined network of Air Deccan and Kingfisher Airlines during and post the merger of the airlines.
  • Prepared the international route network plan for Kingfisher Airlines.
  • Liaised with the various authorities – Indian and International – for implementation of the international route network plan.
  • Liaised with Slot co-ordinators both domestic and international.
  • Set up a Charters unit to cater to requests on the scheduled fleet as well as the Chairman’s private fleet of aircraft.
Route PlanningSchedulingComplianceAirline Business Operations

General Manager - Network Planning and Charters

Promoted

Mar 2005Jun 2010 · 5 yrs 3 mos

  • Route Planning – Develops and manages the airline route network in order to maximize value from the network of services internally and with external partners whilst reconciling market conditions and opportunities with operational considerations. This involves recommending new routes, additional frequencies, capacity changes and more competitive timings.
  • Scheduling – Responsible for the integrity of the schedule upto 72 hours prior to departure. Develops flight schedules and timetables as well as operating plans on a seasonal basis.
  • Slot co-ordination - Responsible for face-to-face meetings with airports and tourism authorities where necessary and desirable to accelerate slot co-ordination both domestic and international.
  • Charters – Evaluates charter requests and charter pricing on the Kingfisher fleet as well as the Chairman’s private fleet of aircraft.
  • Liaison with government authorities – Monitors compliance of government regulations and submits reports on a regular basis to the Indian DGCA.
  • Currently working on ISO certification for the department.
Network PlanningRegulatory AffairsSchedulingAirline Business Operations

Sr. Manager – Pricing and Route Analysis

Mar 2005Apr 2006 · 1 yr 1 mo

  • Set up various units in the airline including Group desk, Reservations, Pricing, Revenue Management, Call Centres, Partners and Alliances and Network Planning.
  • Pricing – Evaluated pricing for new routes as well as existing routes in conjunction with the Regional Sales Teams. Developed special pricing schemes for promotions with Sales and Marketing.
  • Fare filing – Ensured that fares were correctly filed in ATPCO.
  • Route Planning – Planned routes based on aircraft induction plans. Optimized aircraft utilization to maximize revenue using all available resources.
Network PlanningRoute RationalizationLiaisonAirline Business Operations

Jet airways

5 roles

Market Analyst

Promoted

Feb 2004Mar 2005 · 1 yr 1 mo

  • Inventory and System Management – Managed and maintained the airline systems’ flight inventory on all South India and International routes.
  • Revenue Management – Developed and implemented a revenue management strategy in order to optimise seat load factor and yield on routes to ensure maximum profitability.
  • Provided inputs to route planning and new destination analysis and member of team responsible for various fleet optimization initiatives.
  • Management information – Produced and analyzed data to highlight key trends in order to support and drive business decisions. Identified and realized revenue-generating opportunities including the development of ancillary services.
  • Advertising and distribution management – Worked closely with the marketing department to provide tactical promotional offers for relevant media sources for distribution via the web, call centre and any 3rd parties both in India and Overseas.
PricingRevenue ManagementRoute PlanningAirline Business Operations

Management Trainee

Jun 2003Feb 2004 · 8 mos

  • Was one of the 5, from 690 eligible participants, selected by the organization for a “fast track” career development plan. The internal initiative called “Jet Growth” was an organizational showcase with training initiatives and top management mentoring to develop individuals within the organization for future senior departmental positions.
Inventory ManagementRevenue ManagementAdvertisingAirline Business Operations

Instructor - Flight Safety

Jul 1998Jun 2003 · 4 yrs 11 mos

  • Qualified by DGCA to impart training in Safety & Emergency Procedures for B737.
  • Qualified by DGCA to impart training in Safety & Emergency Procedures for ATR aircraft.
  • Provided training to 500 cabin & cockpit crew, annually.
  • Developed training manuals, handouts and aids for the ATR conversion training.
  • Developed an automated system of maintaining training records.
  • Conducted frequent audits with DGCA officials on training procedures and methods.

Senior Flight Stewardess

Promoted

Sep 1995Jul 1998 · 2 yrs 10 mos

  • Managed a team of 6 cabin crew in-flight.
  • Member of the Cabin Crew selection panel.
  • Team member of a committee specially set-up to streamline meal service procedures.
Safety TrainingEmergency ProceduresAviation Training

Flight Stewardess

Feb 1994Sep 1995 · 1 yr 7 mos

  • Qualified as a Flight Stewardess on B 737 aircraft in Safety & Service procedures.
Team ManagementService ProceduresAviation Operations

Education

Harvard Business School

International Women's Forum Leadership Fellows Program

May 2022May 2022

INSEAD

Executive Education — Women's Leadership Programme

Jan 2020Jan 2020

Yale University

Executive Leadership — World Fellow

Jan 2018Jan 2018

Oxford University

Executive Leadership — Politics and International Relations

Jan 2017Jan 2017

Stanford University

Executive Leadership

Jan 2017Jan 2017

Chulalongkorn University

Certificate Course — Peace Building and Conflict Resolution

Jan 2016Jan 2016

Swedish Institute

Executive Leadership — CSR and Sustainability in Business

Jan 2012Jan 2012

ICFAI

MBA

Jan 2004Jan 2007

Indian Society for Training and Development

Diploma — Training and Development

Jan 2002Jan 2004

SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Personnel Management & Industrial Relations

Jan 1998Jan 1999

Shreemati Nathibai Damodar Thackersey Women's University

MA — English Literature

Jan 1993Jan 1995

Mithibai College

BA — English Literature

Jan 1988Jan 1993

Airbus Fleet Planning

ITDI - IATA

SE Forum Accelerator

SE Forum Accelerator

St. Louis Convent

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