Kieran Flanagan

Product Manager

Ireland22 yrs 1 mo experience

Most Likely To SwitchAI Enabled

Key Highlights

Led marketing strategies at HubSpot and Zapier.
Co-host of the top marketing podcast.
Angel investor in multiple successful startups.

Stackforce AI infers this person is a Marketing Executive with expertise in SaaS and digital marketing strategies.

Contact

Skills

Core Skills

Digital StrategyMarketingInvestmentTechnical SupportBusiness Analysis

Other Skills

GTM strategyAIproduct positioningscaling demandGrowthAdvisingCommunityCustomer AcquisitionInbound MarketingMedia StrategyFreemium BusinessTraffic GrowthWebsite RelaunchInternational MarketingSEO

About

CMO, SVP of Marketing at brands like Zapier and HubSpot. Angel investor, Sequoia Scout and Advisor to many great companies (Miro, Ramp, Chainlink and more). The number one marketing podcast - Marketing Against the Grain (You Should Tune In) I create content for the 5%, the marketers who want to be in the top five percentile. Follow me on LinkedIn and subscribe to my newsletter (KieranFlanagan.io/newsletter). Conference Speaker, but limited because it's tiring!

Experience

22 yrs 1 mo

Total Experience

2 yrs 5 mos

Average Tenure

5 yrs 6 mos

Current Experience

Hubspot

4 roles

Marketing, AI & GTM (SVP)

Promoted

May 2024 – Present · 2 yrs

1. Reimagining our low-end gtm strategy
2. Reimagining GTM with AI
3. Bringing products to market, excelling at product positioning, and scaling demand globally.

GTM strategyAIproduct positioningscaling demandDigital StrategyMarketing

Senior Vice President Marketing

Dec 2020 – Jan 2023 · 2 yrs 1 mo

Leading a group of 160+ including the following:
Global Customer Acquisition: If we've recently passed 100k customers and 1 billion dollars in revenue, our ability to scale demand through inbound marketing has been a big part of that success.
HubSpot Media Group: We've always differentiated ourselves by obsessing over publishing great media for our audience. We recently bought a media company to double down on those efforts (see HubSpot buys The Hustle)
HubSpot Network: We're educators at heart. It's why we've invested in our world-class Academy, growing community, and credentialing to help customers, partners, and HubSpot network members succeed in their careers.
Other teams include web strategy and marketing for all of HubSpot's successful programs.
Oh, and we're hiring!

GrowthMarketingCommunity

VP Marketing/Growth

Promoted

Jan 2016 – Dec 2020 · 4 yrs 11 mos

Manage a team of 60+ marketers who help grow HubSpot globally.
Was part of the early team to grow out a freemium business for HubSpot, accountable for growing free users, PQLs, and touchless revenue. I've written about it and spoke about it a lot, included a couple of links below.
Doubled traffic across our blogs in under 16 months (4mil to 8 mil). Learn some of our secrets here (http://bit.ly/hubspotblogginggrowth).
Relaunched all of our websites, resulting in 6m gain in projected ARR. Learn more here (http://bit.ly/hubspotwebsitelaunch).
Have grown global demand consistently YoY via SEO, Content, Paid, Partnerships, Product-Lead Growth, Campaigns.
Plus a bunch more fun stuff. Want to swap notes, hit me up at help@kieranflanagan.io.
Want to join in, check out the jobs we have here (https://www.hubspot.com/careers/marketing).

Customer AcquisitionInbound MarketingMedia StrategyMarketing

International Marketing Director & Optimisation Team

Jan 2013 – Jan 2016 · 3 yrs

Was part of the founding group of HubSpot's international business (20 people).
Grew the international marketing team from 1 to 17 people helping to grow HubSpot international from 20 to > 600 people.
Was responsible for growing our international marketing funnel - leads, mqls, revenue.
Created & managed HubSpot's global SEO & CRO team.

Freemium BusinessTraffic GrowthWebsite RelaunchMarketing

Zapier

CMO

Jan 2023 – Apr 2024 · 1 yr 3 mos · Dublin, County Dublin, Ireland · Remote

CMO & Growing Self-Serve Revenue at Zapier

Chainlink labs

Advisor

Apr 2022 – Apr 2023 · 1 yr · Remote

Growth, Marketing, Community Advisor

Sowork

Advisor

Mar 2022 – Present · 4 yrs 2 mos · Remote

Growth and Marketing Advisor

GrowthMarketing

Sequoia capital

Sequoia Scout

Sep 2021 – Present · 4 yrs 8 mos · Remote

Kieranflanagan.io

Angel Investor & Advising

May 2021 – Present · 5 yrs · Remote

Pre-seed and Seed investsor in many companies, examples Workbounce, Spektr, Solvimon, Pento, NexHealth, Softr.io, Oliva, Papaya, Bytez, Crono, Solvimon, CasualFunnel, Fl0 and many more
Contact help@kieranflanagan.io if looking for an investor
Advisor to many incredible companies like Miro, Ramp, Postal, Chainlink and many more.
Contact help@kieranflanagan.io if looking for an advisor
Co-host of the number one marketing podcast - Marketing Against the Grain

InvestmentAdvising

Postal.io

Advisor

Nov 2020 – Present · 5 yrs 6 mos

Growth & Marketing Advisory Role

GrowthMarketing

Miro

Advisor

Mar 2020 – Sep 2021 · 1 yr 6 mos

Growth and Marketing Advisory Role

International MarketingSEOCROMarketing

Marketo

Online Marketing Manager (EMEA)

Apr 2012 – Jan 2013 · 9 mos · Dublin

- Responsible for Marketo's online marketing strategy in EMEA

GrowthMarketing

Salesforce.com

Inbound/Search Marketing Manager EMEA

Nov 2010 – Apr 2012 · 1 yr 5 mos · Dublin

European Inbound/Search Marketing Manager for Salesforce.com across both organic search, social and paid advertising (PPC, Remarketing, Social Advertising).
Created, implemented, and launched first inbound marketing strategy for Salesforce.com in EMEA meeting 70% of our annual traffic in 3 weeks. (see: www.salesforce.com/uk/socialsuccess).
Responsible for search strategy at a European level, managing 5 agencies to implement at a local level.
In under 14 months have used expertise in link analysis/profiling to create off page strategies that have resulted in best ever positions for marquee keywords e.g “CRM”, “CRM Software”
Working on global projects that are focused on traffic acquisition (search, social, display, CRO) in the upper funnel (awareness, interest) to reach a wider audience.
Focused on transactional keywords in both SEO/SEM to increase YoY leads between 30% - 81% for EMEA sites.

Online Marketing StrategyMarketing

Cybercom

Head of Search & Analytics

Jun 2008 – Nov 2010 · 2 yrs 5 mos

Results include:
45% YOY increase in non branded organic traffic for a travel client winning a Gold at the DMA's in the UK. (Available to view here http://www.dmaawards.org.uk/system/files/Z_2010%20DMA%20Awards%20Case%20Studies/Digital/search_g.pdf).
Average 97% increase in organic traffic for a number of large publishing sites in the entertainment sector
Ranked top of Google.ie for some of the most competitive keywords in the insurance sector
Developed Google Analytics offering across all clients.
Increased client search spend, in some cases by 300%

Inbound MarketingSearch StrategyMarketing

Corvil

Web Application Support Lead

May 2006 – May 2008 · 2 yrs

Web Application Support Lead for global customer base.
Dealing with large financial clients to ensure product meet their business needs
Developed large web applications to provide automated testing of product
Obtained both CCNA and ITIL qualification to ensure best in class support was provided on a 24 hour basis

SearchAnalyticsMarketing

Oz fm

Online Business Analyst

Jan 2006 – May 2006 · 4 mos

Worked on implementing a large dynamic website for all members of the radio stations existing web site to increase user engagement and provide an estore functionality.
Liaised with CRM Manager, Marketing, Sales and Development teams to define Business goals and User requirements.
Ensured web site delivered on defined goals and measured user response upon launch.

Web Application SupportTechnical Support