Jul 2025 – Dec 2025 · 5 mos

Jul 2025 – Aug 2025 · 1 mo

Jul 2023 – Apr 2025 · 1 yr 9 mos · Remote

• 🟣 Increased search traffic by 120% and new user acquisition by 166% YOY through strategic implementation of on-page, technical, and overall site structure improvements.
• 🟣 Improved new user CTR by 122% with a redesigned onboarding email experience and new sign-up flow.
• 🟣 Identified emerging keywords in the AI space and helped reposition key product landing pages to boost traffic by over 200%.
• 🟣 Created content across the full customer journey including blog posts, thought leadership articles, onboarding guides, product landing pages, comparison pages, email newsletters, and re-engagement campaigns.

Feb 2022 – Jul 2023 · 1 yr 5 mos

• ⚫️ Partnered with 25+ industry thought leaders across product, marketing, and engineering to turn their expertise into high-impact blog content, social posts, podcasts, and videos.
• ⚫️ Increased blog traffic by 45% YOY through a strategic mix of new content, updates to existing posts, and deep technical optimizations.
• ⚫️ Added 50K+ new visitors in 90 days with a brand new content vertical that repurposed gated Reforge courses into free acquisition-driven search content.
• ⚫️ Designed a micro-site to enhance the visibility of Reforge Experts, add new search traffic, and discoverability, and drive more new course registrations.

Jul 2021 – Feb 2022 · 7 mos

• 🟠 Produced data-driven articles, social media content, and videos that significantly contributed to new business growth for the Foundation Marketing agency.
• 🟠 Led a cross-functional team of in-house and freelance writers, designers, and data analysts to launch and distribute new content initiatives.

Jul 2021 – Dec 2021 · 5 mos

May 2016 – Jun 2021 · 5 yrs 1 mo

• 🔵 Played a key role in the development and implementation of Venngage’s SEO content and social media strategy that contributed an increase in organic traffic to Venngage’s site of over 300% or over 1 Million organic sessions per month.
• 🔵 Developed SEO driven and Viral content for the Venngage blog, resulting in Venngage being featured in publications like the Wall Street Journal, Mashable, the New York Times, Design Taxi, Business Insider, and more.
• 🔵 Led our social media expansion, resulting in a 900%+ increase in Pinterest impressions, an 800% increase in Twitter impressions, and a 300% increase in LinkedIn impressions.
• 🔵Published an extremely popular yearly Graphic Design Trends article for the past 5 years that won a writing award, received 1000s of links and influenced the design world for years to come.
• 🔵 Developed infographics, ebooks, and other downloadable content that helped us build new partnerships with a variety of brands outside of our niche.
• 🔵 Led the creation of 100+ unique conversion focused landing pages to support our paid marketing team across 5 different languages.
• 🔵 Created social media automations that helped drive 10M+ impressions on Pinterest and grew our following by 5x with no paid promotions.

Jan 2016 – May 2016 · 4 mos · San Francisco Bay Area

• Managing editor that built & scaled up a new secondary blog from scratch that targeted their core user groups. Planned & executed a new content strategy that helped put their content in front of a new users. Wrote articles based on a variety of interesting data.

Mar 2014 – Dec 2015 · 1 yr 9 mos · Kansas City, Missouri Area

• Founder & editor of a tech review site that published a new article daily for almost 2 years. Scaled up traffic to from 0 to 50k sessions per month in about 6 months. Helped many new founders reach some of their first customers. Built a sizable social following with no paid ads or promotion.

Jul 2012 – Jun 2014 · 1 yr 11 mos · Fayetteville, Arkansas Area

• Led a team of 20+ writers, photographers, and social media editors to produce a locally and nationally published weekly newspaper.

Dec 2011 – Jul 2012 · 7 mos · Fayetteville, Arkansas Area

Jun 2012 – Jul 2012 · 1 mo · Overland Park, Kansas

• Edited The Young Entrepreneur as well as advised the author on content and style.