Sep 2024 – Sep 2025 · 1 yr · Noida, Uttar Pradesh, India · On-site

• As a core member of the GTM Strategy & Operations team at FarEye, I drive strategic initiatives that enhance sales performance, pipeline quality, and operational efficiency across global markets (SEA, ANZ, Europe). I partner closely with Marketing, Sales, and Product to shape data-driven go-to-market strategies and deliver scalable solutions.
• Key Contributions:
• Co-authored Eye on the Last Mile 2.0 report, positioning FarEye as a thought leader and supporting top-of-funnel growth through strategic insights.
• Led SEA Sales Qualified Opportunity (SQO) initiatives—driving pipeline generation through competitor intelligence and targeted campaigns.
• Optimised Ideal Customer Profile (ICP) targeting by analysing MQL performance, improving lead quality and regional TAM segmentation.
• Spearheaded pricing tool adoption across global sales teams, improving quote accuracy and saving manual effort.
• Conducted detailed win/loss and NPS analyses, leading to simplified SFDC workflows and actionable insights for regional leadership.
• Developed a compelling event prioritisation framework to improve sales forecasting and deal closure probability.
• Drove automation initiatives, improved CRM data hygiene, and created cross-functional processes that reduce friction across GTM teams.

Mar 2024 – Sep 2024 · 6 mos · Noida, Uttar Pradesh, India · On-site

Feb 2022 – Mar 2023 · 1 yr 1 mo

• Business Process Improvement – Marketing and Ads
• Reduced grammar rejection rate by 5% and resolution rejection rate by 20% in sponsored brand ads by relaxing policies and data analysis, resulting in achieving process excellence and increasing revenue by ~ $1 million monthly
• Led weekly sessions with stakeholders to identify and analyze significant errors in ads and laid action plans which helped Amazon to increase customer-centric ads in sponsored brands and videos category by 7% within a quarter
• Reduced idle time and overtime by 13% by planning the team's schedule in sponsored ads moderation and ticket resolution
• Developed SharePoint for stakeholders by integrating multiple data sources, helped reduce process ambiguity & AHT by 10%
• Mentored and trained 10 teammates by reiterating policies, which helped to meet quality and productivity goals consistently

Feb 2021 – Mar 2022 · 1 yr 1 mo

Jun 2019 – Feb 2021 · 1 yr 8 mos

• Led fraud chargeback reduction task force to investigate suspicious activities and modus operandi in online transactions (DE,
• FR, IT, and ES), resulting in the reduction of monthly customer fraud chargeback by ~$100,000
• Leading member of internal process audit team, reiterated SOPs to teamates, and improved team’s precision score by 5%
• Conducted FGDs to redesign SOPs for customers’ information collection, which increased customer data security

May 2018 – May 2019 · 1 yr · Faridabad, Haryana, India

• Trained 25 students for Goethe's examinations till B1 level into intensive courses with a 96% success rate