Jan 2025 – Jan 2026 · 1 yr

• Key Highlights
• Led adoption of AI voice assistants for BimaKavach enabling product innovation for lead qualification, cross sell & renewals
• Core member of the GTM and adoption team for BimaKavach’s products across multiple channels including POS, Ads and ABM,
• driving regional awareness and product adoption
• Solely led end-to-end product revamp (website + dashboard), redefined content, copy & user experience
• Created & executed product decks, demos & one pagers for the sales team (sales enablement), boosting conversion rates by 1.5X
• Developed product recommendation decks for the BD team, successfully converting clients such as SuperYou & GullyLabs
• Product & Brand Marketing
• Grew BimaKavach’s LinkedIn following by 150% (as part of GTM) through focused insurance education content
• Built BimaKavach’s brand playbook from scratch: Defining USPs, values, archetypes & RTBs
• Designed product partnership collateral that onboard-ed multiple Value-Added Service (VAS) partners for BimaKavach
• Used tools like - Figma, G Suite, Jira, Route Mobile, SendGrid, Ahrefs, Vapi, Loveable, Replit, HeyGen & Captions.AI

Jun 2024 – Dec 2024 · 6 mos

Feb 2024 – May 2024 · 3 mos · Bengaluru, Karnataka, India

• Built GTM strategy for BuildUX’s Mapper & Reviewer, boosting awareness & accelerating conversions
• Directed Mapper’s product upgrade, shaping features, UI & use cases based on insights
• Owned email marketing, driving 45–50% open rates with targeted product messaging
• Led LinkedIn strategy as part of GTM, positioning BuildUX with senior UX leaders (Heads of UX, Architects, Researchers).
• Used tools like - Hotjar, Google Analytics, Send Grid & Product Hunt

Dec 2022 – Feb 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India

• Built the building blocks of Airtribe’s brand in terms of values, guidelines & campaigns to establish a strong brand presence
• Led new GTM channels initiative through PLG and using community as a moat for Airtribe’s flagship program
• Owned Airtribe’s social media on LinkedIn, IG, YouTube - Grew 500% growth in followers & 2000+ subscribers on YouTube
• Managed Community Growth for PMs and engineers by organising meetups, creating thought-leadership content & challenges
• Solely led product copy (website & dashboard) which led to 30% increase in website traffic
• Managed social media calendar for Airtribe instructors from leading tech companies - Microsoft, Meta, Razorpay, CRED, etc.
• Launched & end-to-end execution of “The Airtribe Podcast” to disseminate thought leadership on business, startups & careers
• Drove 50% increase in lead generation through community from masterclasses, workshops & other community initiatives
• Used tools like - Figma, LeadSquared, Substack, WordPress & Mailmodo

May 2021 – Dec 2022 · 1 yr 7 mos

• Key Highlights:
• Awarded ‘Top Contributor’ award by Lizzie (CEO) for high-value contributions on key projects & new strategic initiatives
• Key member of small team that led ZestMoney’s rebranding effort; Ideation of messaging across app, website & brand elements
• Drove 3 flagship brand campaigns including execution & messaging across channels – YouTube, LinkedIn, IG & Twitter
• Brand Development:
• Improved top-of-mind (TOM) brand awareness through campaigns, leading to 70% increase in brand searches & traffic
• Built tailor-made communications for exclusive partnerships with 15+ e-com platforms & brands to drive ZestMoney adoption
• Managed omni-channel content across web, offline - Electronics (Apple, Boat, Mi), OTA (MMT, Yatra, EaseMyTrip) & Croma
• E-commerce majors – Amazon, Flipkart, Myntra; Boosted ZestMoney rev. from flagship sales through content & campaigns
• Product, Brand & Partnerships:
• Led customer communications & promotions across push notifications, SMS, e-mail, WhatsApp to drive re-marketing
• Owned website content end-to-end, and conducted landing page (LP) optimization to drive higher conversions with clearer CTAs
• Solely led product marketing for ZestMoney’s personal loan product with the product team - GTM, campaigns, comms
• Drove 30% growth in personal loan product by redefining target ICP, use cases & repositioning marketing comms for customers
• Multi-format content to enhance social presence: LinkedIn followers up by 92% to 85K, IG followers up by 120% to 49K

Nov 2020 – Apr 2021 · 5 mos

• Launched initiative to enhance financial literacy of customers; Published 30+ blogs on topics like term insurance, SIPs, & real estate
• Ideated themes for SEO-friendly blogs based on TG characteristics; Used UberSuggest for keyword research for organic reach