Florentina Martin

Digital Marketing Specialist

Chennai, Tamil Nadu, India8 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in crafting growth strategies for brands.
Proven track record in digital marketing and content creation.
Skilled in managing diverse marketing initiatives.

Stackforce AI infers this person is a Content Marketing and Brand Management specialist in the Digital Marketing industry.

Contact

Skills

Core Skills

Growth MarketingDigital MarketingContent MarketingBrand ManagementContent ManagementQuality AssuranceContent Writing

Other Skills

Accessibility PublishingAlt-Text WritingB2B MarketingBrand AwarenessBrandingBranding & IdentityCommunicationContent ReviewContent StrategyCopywritingCorporate BrandingCorporate EventsCreative MarketerCustomer Relationship Management (CRM)Email Marketing

About

Hi, I’m Florentina. I'm an artist at heart, channeling my creativity and storytelling skills to brew fresh content ideas and growth strategies that capture your brand's vision and power your growth. By profession, I’m a Brand Manager and Content Marketer specializing in Growth Strategy, Digital Marketing, SEO Copywriting, Storytelling, Social Media Marketing and Blogging. Being someone who forwent a career in SAP to pursue her 'passion' for writing, I understand how important it is for brand owners and associated agencies to ‘fan into flame’ the products and services that they are most ‘passionate’ about. I believe that engaging content is the pre-eminent factor to connect to and empathize with an audience, and that is exactly what you can expect me to do when we start off. My mission is to create 100,000+ effective and enticing growth strategies that give you the market edge. I look forward to connecting and working with you!

Experience

L&t edutech

2 roles

Marketing Content Manager

Promoted

Apr 2023 – Present · 2 yrs 11 mos

Develop and manage go-to-market content for all sales collaterals and digital publications.
Lead the Digital Growth Marketing team in all content-based organic and paid campaign strategies to nurture customers from awareness to sales.
Collaborate with in-house stakeholders to keep Content Strategies and Brand Communication relevant and content across platforms updated.

Content StrategyDigital MarketingGrowth Marketing

Marketing Content Specialist

Feb 2022 – Mar 2023 · 1 yr 1 mo

Managed and drove the Volunteer Program by onboarding L&T-ites from across India.
Successfully developed and curated 100+ Microlearning videos on industry-relevant topics.
Worked with the Growth & Strategy team to organize and coordinate digital and physical initiatives to engage the target audience through various platforms including webinars, summits and podcasts.

MicrolearningDigital MarketingEvent CoordinationContent Marketing

Spinta digital

Senior Content Manager

Feb 2020 – Jan 2021 · 11 mos

I managed branding and content for some our clients entirely. This includes setting the right content strategy and content calendar in place. I created innovative social media content, ad copies, blogs, website, landing page, and PR and technical articles for our clients. I authored keyword-rich and structured in-house and guest blogs. I work with brands deeming to grow in the lifestyle, marketing, technology, education, and event management fronts.

BrandingContent StrategySocial Media MarketingBrand ManagementContent Marketing

Straive

Senior Executive - Content & Accessibility Publishing

Nov 2018 – Jan 2020 · 1 yr 2 mos

I worked majorly in the Accessibility Publishing sector, writing, reviewing, and running QA processes for Alt-Texts, Audio Descriptions, and Audio Synchronization projects. I've worked with publishers, including Pearson, and in-house project managers to provide error-free and timely Descriptive copies.

Accessibility PublishingQuality AssuranceContent Management

Codemantra

Content Writer

Oct 2017 – Oct 2018 · 1 yr

I headed the Wells Fargo team in both Alt-Text writing and reviewing, and also coordinated with the EPub team to verify the collated files. I had composed and reviewed Alt-Text for multiple Science, Engineering, and Humanities books, and also for some finance and travel websites and brochures.

Alt-Text WritingContent ReviewContent Writing