Sep 2025 – Present · 7 mos · Stockholm, Stockholm County, Sweden

Mar 2020 – Feb 2021 · 11 mos · Stockholm, Sverige

• About Avega Group:
• Avega Group is a leading IT & Business Consulting Company with over 350 employees. Headquartered in Stockholm and with offices in Gothenburg and Malmö. We aim at being the best in helping our customers create business value through IT and process improvement.
• During my time as CEO of Avega Affero, I have redesigned our Microsoft offer and turned negative results into profit all this while handling the Covid-19 pandemic.
• Responsibilities:
• Invoicing and budgeting
• Hiring
• Selling
• Change management
• Development of employees
• Budget fulfilment
• Customer satisfaction

Mar 2018 – Feb 2020 · 1 yr 11 mos · Stockholm, Sverige

• About One Agency:
• We live and breathe our values 'Courage to Change, Live Service, Take Massive Action' - every day. We strive to make a difference and want to connect with and work with people who share our values and beliefs.
• One Agency is the IT consultancy who believe that it’s the people who make the difference, super sharp skills yes - but most importantly the person and the beliefs and the ability to communicate.
• As the Head of Sales & Partner I have rebuilt our current Sales & Partner team, increased sales to a new all-time high. This while being strategically responsible for our offices in both Stockholm and Malmö.
• Turnover 200 MM SEK
• Member of the management team
• Responsible for all sales in Sweden strategically
• Strategically responsible for attracting sub-contracted consultants
• Responsible for recruiting sales associates
• Responsible for all professional development and training

Sep 2016 – Mar 2018 · 1 yr 6 mos · Stockholm, Sverige

• We live and breathe our values 'Courage to Change, Live Service, Take Massive Action' - every day. We strive to make a difference and want to connect with and work with people who share our values and beliefs.
• One Agency is the IT consultancy who believe that it’s the people who make the difference, super sharp skills yes - but most importantly the person and the beliefs and the ability to communicate.
• Responsible for finding and implementing best practise routines
• Responsible for implementing a new CRM-platform
• Supporting the sales team in procurement processes

Mar 2015 – Aug 2016 · 1 yr 5 mos

• Innovating consumer meetings since 1979, WorkShop is the leading retail agency in Northern Europe. We are a wide range group of experts, with extensive experience in translating brand stories into engaging customer experiences in the ever-changing retail landscape of today and the future.
• With me as a Field Force Manager WorkShop got the honour to lead the Nordic procurement of the Field Force Organisation. My role changed in accordance with new responsibilities. I held the responsibility for the whole Nordic organisation (130 field force associates in Sweden, Norway, Denmark and Finland) which main objective were to increase both sales and brand awareness of all B2C products in the Nordics.
• Responsibilities:
• Invoicing and budgeting around 120msek annually
• Setting up new offices and new structures as well as other overall employee management tasks
• Always exceed the clients expectations in terms of deadlines, results and account management
• Optimisation of field force tasks (travel routes, sales processes and store trainings)
• Implementation of pop-up stores (initiating, negotiating and planning of staff)
• Implementation of an Online Training platform
• Best practice implementation (Customer satisfaction, sales conversion, staff optimization, customer flow analysis etc.)
• Continuous support for other clients and RFPs

Jun 2014 – Mar 2015 · 9 mos

• Innovating consumer meetings since 1979, WorkShop is the leading retail agency in Northern Europe. We are a wide range group of experts, with extensive experience in translating brand stories into engaging customer experiences in the ever-changing retail landscape of today and the future.
• Samsung outsourced their Swedish Sales Field Force organisation to WorkShop in order to ensure KPI-fulfilment; sales results, high store activity and visual merchandising.
• I held the responsibility for the whole organization (50 field force associates from Ystad to Kiruna) which which main objective were to increase both sales and brand awareness of all B2C products.
• Responsibilities:
• Invoicing and budgeting around 50msek annually
• Optimisation of field force tasks (travel routes, sales processes and store trainings)
• Hiring
• Implementation of pop-up stores (initiating, negotiating and planning of staff)
• Change management
• Best practice implementation (Customer satisfaction, sales conversion, staff optimization, customer flow analysis etc.)
• Development of employees
• Budget fulfilment
• Scheduling of employees
• Customer satisfaction
• Customer Service
• Visual merchandising

Apr 2012 – Jun 2014 · 2 yrs 2 mos

• Responsible for the Stockholm region containing 22 stores, around 20 stores managers and around 110 sales associates.
• Responsibilities:
• Hiring store managers and sales associates
• Opening and closing of stores
• Change management
• Store concept validation (close collaboration with Telenor marketing to try, test and validate new store concepts)
• Best practice implementation (Customer satisfaction, sales conversion, staff optimisation, customer flow analysis etc.)
• Development of employees
• Budget fulfilment
• Scheduling of employees and opening hours
• Customer satisfaction
• Customer Service
• Visual merchandising

Jul 2011 – Mar 2012 · 8 mos

• Responsible for 3 stores and around 20 sales associates.
• Due to my high results in budget fulfilment, customer satisfaction and my stores visual appearance I was appointed best store manager every month during my time.
• Responsibilities:
• Hiring
• Development of employees
• Budget fulfilment
• Scheduling of employees and opening hours
• Customer satisfaction
• Customer Service
• Implementation of NKI (Nöjd kund index)
• Visual merchandising

Feb 2010 – Jun 2011 · 1 yr 4 mos

• Sold contracts with or without cellphone and broadband, fixed, 3g and 4g.
• Responsibilities:
• My own budget
• The stores budget
• Customer satisfaction
• Customer service
• Development of sales techniques with the team to ensure budget fulfilment

Aug 2008 – Feb 2010 · 1 yr 6 mos

• Travelling canvas sales associate, sold contracts with or without cellphone and broadband, fixed and 3g. Responsible for my own budget and 100% commission based salary.
• I was also admitted as 1 out of 4% to the Telenor Sales Trainee Program.