Souaade AGMIR

CEO

Paris, Île-de-France, France13 yrs 1 mo experience

Highly Stable

Key Highlights

Led a team of over 300 digital trading experts.
Pioneered digital transformation strategies at Publicis Media.
Developed tailored digital solutions for major clients.

Stackforce AI infers this person is a leader in MarTech with a strong focus on digital strategy and innovation.

Contact

Skills

Core Skills

Programmatic Media BuyingDigital StrategyInnovationPrecision MarketingDigital InnovationDigital Action PlanBrand ContentDigital ExperienceCommunication StrategiesPerformance MarketingMedia Consulting

Other Skills

Social Media AdvertisingMedia PlanningMobile StrategyDigital Integration360° Communication StrategiesCommunity ManagementWeb NegotiatingE-CommerceAdvertisingInteractive MarketingDigital MarketingMobile MarketingOnline AdvertisingDigital MediaSEM

About

At Publicis Media, our team excels in transforming digital landscapes, leveraging programmatic media buying, retail media and social media advertising to optimize client outcomes. With a focus on innovation, we are propelling Publicis Media Exchange forward, ensuring our strategies are at the forefront of the industry. As Managing Director, my core mission is to advance digital and transformation agendas, creating robust solutions that drive performance. With extensive expertise in e-commerce and a dedication to digital strategy, my contribution has been central to shaping the digital narrative at Publicis Media.

Experience

13 yrs 1 mo

Total Experience

4 yrs 4 mos

Average Tenure

Current Experience

Publicis media

3 roles

Directrice Générale en charge du Digital et de la Transformation

Promoted

Jan 2025 – Present · 1 yr 3 mos

Head of Digital - Publicis Media Exchange

Promoted

Jan 2020 – Jan 2025 · 5 yrs

Within the Publicis Media France group, PMT Trading Digital is the entity with expertise in programmatic trading, direct and social media planning and buying
Leadership and management of a team of +300 digital trading experts committed to deliver the best business performances to our clients

Programmatic Media BuyingSocial Media AdvertisingDigital StrategyMedia Planning

Head Of Digital Strategy - Publicis Media Exchange

Jan 2017 – Dec 2019 · 2 yrs 11 mos

Leading the Digital Trading strategy through the 5 brands :Zenith, Blue 449, Starcom, MediaVest Spark & Performics
Identifying new innovation opportunities and developing Digital solutions tailored for Publicis Media clients

Digital StrategyInnovationMedia Planning

Starcom

2 roles

Head of Precision Marketing and Innovation

Promoted

Jun 2014 – Dec 2016 · 2 yrs 6 mos

Definition and deployment of the Precision Marketing strategy
Leading the Precision Marketing department (around 20 people)
Development of Digital Innovation accross Media, Content and Technology (marketing, communication, economic model definition and business tracking)
In charge of SMG Mobile strategy definition and deployment accross teams and clients development

Precision MarketingDigital InnovationMobile Strategy

Digital Director

Jan 2012 – Jun 2014 · 2 yrs 5 mos

Definition and development of the digital action plan of the 2 Top SMG accounts: Procter & Gamble (25 brands) and Samsung
Management of a digital team of 15 people
Project development on brand content / digital integration and coordination with teams across media
Management and development of digital gross margin

Digital Action PlanBrand ContentDigital Integration

Dentsu

3 roles

Digital brand content - Account Director

Jan 2011 – Dec 2011 · 11 mos · France

New business focused on developing global on/off brands content platforms focused on Digital Experience
Taking briefs, creating project teams, development of 360° communication strategies: on line (web sites, social media, display ...) and offline (operational marketing, events, traditional media …).
Clients : Kronenbourg Breweries (Kronenbourg, 1664, Carlsberg, Grimbergen, Guinness), BEL cheese (Vache qui rit, Boursin, Kiri, Mini Babybel, Leerdammer ...), Maaf Insurance, Disney, Coca Cola France

Digital Experience360° Communication StrategiesCommunication Strategies

Digital Account Director

Promoted

Jan 2008 – Dec 2010 · 2 yrs 11 mos · France

Media consultant, development and management of 360° digital strategy (SEM, SEO, e-advertising, e-mailing, performance marketing, mobile marketing, community management) and creation of a portfolio of blue chip clients: Renault, Coca Cola France, MAAF, Kronenbourg Breweries and Fromageries BEL.
Internal coordination and regular client reporting / management of two Project Managers.
Results: Gross margin of € 2.8 million in 2009 / 2010 gross margin of € 3.5 million.
Awards :
Coca Cola: Grand Prize for digital marketing strategies for 2010 Fanta “Transformateur de voix”, Grand Prize Top Com 2010 for Coca Cola Kohop, Top Com Bronze Prize 2010 for Coca Cola Happiness Bottle.
MAAF: Marketing Award, digital strategy category, for Maaf “Championnat de France des râleurs”.

Digital StrategyPerformance MarketingCommunity Management

Digital Trading Manager

Jul 2006 – Dec 2007 · 1 yr 5 mos · France

Media consultant, web negotiating/purchasing (traditional media plan, framework agreements and special operations).
Management of 3 people handling Internet budgets.
Clients: Renault, Johnson & Johnson, Boursorama

Web NegotiatingMedia Consulting

Aol france

Digital Project Manager

Sep 2005 – Jul 2006 · 10 mos

Tv5monde

Digital Marketing Project Manager

Mar 2005 – Sep 2005 · 6 mos · Paris Area, France

Ddb paris (bouygues telecom account)

Brand Manager

Dec 2004 – May 2005 · 5 mos

Education

Ecole Polytechnique Executive Education

Stratégie de la transformation — leadership et innovation

Jan 2018 – Jan 2019

ESSEC Executive Education

Jan 2017 – Dec 2017

OMNES Education

Master 2 (M2) — Marketing Management et Strategies commerciales

Jan 2005 – Jan 2006

Université Sorbonne Paris Nord

Maîtrise en Sciences de l'Information et de la communication - option Communication des entreprises — IUP Sciences de l'Information et de la Communication

Jan 2003 – Jan 2005