Michael Kurson

Co-Founder

Boston, Massachusetts, United States9 yrs 4 mos experience

Highly Stable

Key Highlights

Top Account Executive globally in 2023
Closed $5m ARR in new verticals
Co-founded a successful hard seltzer brand

Stackforce AI infers this person is a SaaS Business Development Leader with a strong entrepreneurial background.

Contact

Skills

Core Skills

Business DevelopmentSalesEntrepreneurship

Other Skills

Operationalize SocialHubSpot workflowsReporting dashboardsAccount ManagementGTM StrategySales EnablementMarket ResearchBrand DevelopmentConsultingMarket AnalysisLeadershipProject ManagementMarketingCustomer AcquisitionManagement

About

Trigger and track social actions directly inside HubSpot workflows, sequences, segments, and reporting dashboards. FirstTouch enables teams to Operationalize Social inside HubSpot with the same rigor and tracking as email. Scale your teams engagement while capturing 100% of activity in HubSpot for true revenue attribution and reporting. Our team is made up of former HubSpot and Klaviyo alum with backing from Resolute Ventures, Data Point Capital, Dharmesh Shah, Andrew Bialecki, Ed Hallen and more. A bit about me. I'm a two time entrepreneur. After my first venture, Briggs Hard Seltzer (launched 2017), I started my tech career at Klaviyo in 2021. In 2022, I pitched an intra-preneurship project to help Klaviyo tap into new industries including wineries, wellness, restaurants, and hospitality which changed the trajectory of my tech career. In 2023, after nearly a year of working exclusively on new verticals, I became the top rep at the company. I attribute a lot of my sales success to trying to think outside the box, successfully generate pipeline, and working super closely with my business development partner / team. I'm now the Head of GTM at FirstTouch where we believe social is the future of how B2B SaaS companies will build awareness, relationships, and engage buyers. The missing piece is a deeply integrated platform that helps companies Operationalize Social across their entire org so they can orchestrate, action, and report on it. That's what we're building!

Experience

9 yrs 4 mos

Total Experience

3 yrs 8 mos

Average Tenure

2 yrs 1 mo

Current Experience

Firsttouch

Head of GTM

Mar 2024 – Present · 2 yrs 1 mo · United States · Remote

Operationalize Social inside HubSpot workflows, sequences, segments, and reporting dashboards, so you can action and report on it, just like email.
Scale your teams engagement while capturing 100% of activity in HubSpot for true revenue attribution and reporting.
Our team is made up of former HubSpot and Klaviyo alum with backing from Resolute Ventures, Data Point Capital, Dharmesh Shah, Andrew Bialecki, Ed Hallen and more.

Operationalize SocialHubSpot workflowsReporting dashboardsBusiness DevelopmentSales

Klaviyo

5 roles

Special Project: GTM Strategy (Verticals)

Jun 2023 – Dec 2023 · 6 mos · Boston, MA

GTM lead for “Verticals” (Hospitality, Wellness, Restaurants, Events, etc)
Unlocked each key vertical in 3 month sprints and directly closed $5m ARR within 12 months
Developed and executed an end to end GTM strategy to break Klaviyo into new verticals, outside of eCommerce
Worked across internal functions including sales, enablement, legal / compliance, marketing, partnerships, PM's, engineers, and the Verticals team

GTM StrategySales EnablementMarket ResearchBusiness Development

Senior Account Executive

Sep 2022 – Apr 2024 · 1 yr 7 mos · Boston, MA

#1 Account Executive globally in 2023
Top Rep of the Year Award 2023
292% attainment

SalesAccount Management

Special Project: GTM Strategy (Wineries)

Jan 2022 – Dec 2023 · 1 yr 11 mos · Boston, MA

Built GTM Strategy for a new vertical at Klaviyo (Wineries: Commerce7, WineDirect, Shopify)
$1m ARR closed within 12 months
Brought on 100+ net new Commerce7 and WineDirect logos to the Klaviyo platform
Partnered with Digimatic (SI) who built an integration between Commerce7 (wine focused eComm and POS platform) & Klaviyo
Worked across internal functions including sales, enablement, legal / compliance, marketing, partnerships, PM's, engineers, and the New Verticals team to develop an internal playbook for sales led go-to-market strategy in new verticals

GTM StrategySales EnablementMarket ResearchBusiness Development

Account Executive

Promoted

Aug 2021 – Aug 2022 · 1 yr · Boston, MA

#2 Account Executive globally in 2022
211% attainment

SalesAccount Management

Business Development

Jan 2021 – Aug 2021 · 7 mos · Boston, MA

Top three BDR globally
Avg attainment: 191%
2021 Culture Award Winner (Sales)

Business DevelopmentSales

Mosaic research management

Independent Consultant

Jan 2020 – Jan 2020 · 0 mo

Hard Seltzer industry expert advising VC's, private equity firms, family offices, and angel investors.

ConsultingMarket Analysis

Pavilion

Member

Jan 2020 – Jan 2020 · 0 mo · Boston, MA

Revgenius

Member

Jan 2020 – Jan 2020 · 0 mo · Remote

Briggs hard seltzer

Co-Founder

Jun 2016 – Jul 2020 · 4 yrs 1 mo · Greater Boston

We were the third hard seltzer to hit the market and the first premium hard seltzer (made with real fruit). Over the course of three years we forged partnerships with multiple co-packing facilities and a regional distributor, had three sku's stocked in 400+ retailers including Whole Foods, and curated a one-day music festival to promote the brand launch.

EntrepreneurshipBrand Development