Akram Husain

Operations Associate

Delhi, India7 yrs experience
AI Enabled

Key Highlights

  • 6+ years in Data Analysis and Campaign Management
  • Expert in Adobe Campaign and AJO migrations
  • Proficient in designing complex workflows and operational processes
Stackforce AI infers this person is a MarTech specialist with expertise in campaign management and data analysis.

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Skills

Core Skills

Adobe CampaignCampaign Management

Other Skills

Adobe Journey OptimizerOperational Process DesignTrainingGen AIProject ManagementLeadershipTeam ManagementPublic SpeakingC (Programming Language)

About

Professional Summary ● Total experience of 6+ years in Data Analysis, Data Mining, Campaign Management. ● Proficient in Adobe Campaign with 6+ years of experience End to End Campaign Management that involves Multi- Channel Solution (Email, SMS, Direct Mail, Portal, Tele sales), Designing schema, Complex Workflows, Input forms, Web Forms & Surveys, typology etc. ● Work with the customer and campaign team to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach and develop an appropriate, campaign-specific testing approach. ● Gather, document and help form/guide client business requirements, key performance indicators and other functional and/or technical requirements. ● Review key aspects of the campaign design, build and deployment processes to ensure optimal quality. Technical Competencies ● Languages: HTML, CSS, SQL, R (statistical language), ● Database: MS-SQL ● IDE: SQL Developer, Adobe Campaign developer ● Integration: SOAP & REST API Services

Experience

7 yrs
Total Experience
2 yrs 5 mos
Average Tenure
2 yrs 2 mos
Current Experience

Eclerx

Senior Process Manager

Feb 2024Present · 2 yrs 2 mos · Gurugram, Haryana, India

  • I am working as an SME for a BFSI client, leading their migration from Salesforce Marketing Cloud (SFMC) to AJO. As part of this transition, I am responsible for designing operational processes for the Ops team, conducting training sessions, and hosting Q&A discussions to ensure a smooth adoption of AJO. Additionally, I provide strategic solutions to overcome platform limitations, such as implementing a conditional content approach as an alternative to the Content DE feature, which is not available in AJO.
  • I also hold the following Adobe certifications:
  • Adobe Campaign Classic Developer
  • Adobe Campaign Classic Business Practitioner
  • Adobe Journey Optimizer (AJO) Business Practitioner
Adobe CampaignAdobe Journey OptimizerCampaign ManagementOperational Process DesignTraining

Accenture

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Marketing Platform Auto Senior Analyst

Feb 2022Jan 2024 · 1 yr 11 mos

Adobe Campaign

Senior Analyst

Feb 2022Feb 2023 · 1 yr

Adobe Campaign

Dwao - digital web analytics and optimization

Adobe campaign consultant

Mar 2019Feb 2022 · 2 yrs 11 mos · New Delhi Area, India

Adobe Campaign

Education

HINDUSTAN COLLEGE OF SCIENCE AND TECHNOLOGY, FARAH, MATHURA

Bachelor of Technology (B.Tech.) — Computer Engineering

Jan 2015Jan 2019

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