Alyson Morris

Digital Marketing Specialist

United States6 yrs 11 mos experience

Key Highlights

  • Expert in driving Web3 community engagement.
  • Proven track record in event strategy and execution.
  • Strong background in marketing and project management.
Stackforce AI infers this person is a Marketing and Events Specialist in the Web3 and Blockchain industry.

Contact

Skills

Core Skills

MarketingEvent PlanningCommunity BuildingAdvisingLeadershipResearchEducationTeachingFinanceContent ManagementMarketing AnalysisCampaign ManagementTranslation

Other Skills

CommunicationCommunity EngagementCollaborationOutreachSocial Media MarketingData AnalysisFundraisingDue DiligenceDigital MarketingBrandingAdvertisingMicrosoft OfficeMicrosoft AccessPresentationsQuick Study

About

I lead global events strategy and execution for Hedera at Hashgraph, driving institutional engagement, developer ecosystem growth, and community education initiatives across the Web3 ecosystem. With a strong background in marketing and project management, I focus on bridging the gap between people and emerging technologies through thoughtful, high-impact programming. I strive to expand access to Web3 education and build inclusive, global communities. I hold an MS in Business Analytics and a BSBA in Marketing & Finance from Northeastern University. Email: alyson@hashgraph.com TG/X: @alili912

Experience

1 yr 11 mos

Disrupt - The FinTech Initiative at Northeastern University

Present

FinanceOutreach

Hedera

4 roles

Events & Growth Marketing Manager

Promoted

Jul 2025Present · 9 mos

CommunicationMarketingEvent PlanningLeadership

Event Manager

Jan 2025Jun 2025 · 5 mos

Event Coordinator and University Engagement Lead

Promoted

Dec 2023Dec 2024 · 1 yr

  • Conferences, meetups, and university engagements
Event PlanningCommunity Engagement

Event Coordinator

May 2022Nov 2023 · 1 yr 6 mos

Hashgraph

4 roles

Events & Growth Marketing Manager

Promoted

Jul 2025Present · 9 mos

Event Manager

Jan 2025Jun 2025 · 5 mos

Event Coordinator and University Engagement Lead

Promoted

Dec 2023Dec 2024 · 1 yr

Event Coordinator

May 2022Nov 2023 · 1 yr 6 mos

Women in blockchain (wib)

Head of WiBlock

May 2023Dec 2024 · 1 yr 7 mos · Boston, Massachusetts, United States

Boston blockchain association (bba)

Volunteer

Dec 2022Jun 2024 · 1 yr 6 mos

Community BuildingLeadership

Wiblock

Founder

Oct 2022Dec 2024 · 2 yrs 2 mos · Boston, Massachusetts, United States

  • WiBlock Org is on a mission to create an inclusive and safe environment that connects college womxn and Web3 professionals

Sigma psi zeta sorority, inc.

2 roles

Education Director

Promoted

Aug 2022May 2023 · 9 mos

  • Serving on the national minor board under VP of New Member Education and assisting 5 chapters on the 6 week intake process

Alpha Upsilon Charter Treasurer

Feb 2021May 2022 · 1 yr 3 mos · Boston, Massachusetts, United States

  • Assisted the establishment of new charter by setting up banking records and financing procedures
  • Prospected and reached out to organizations such as Strong Women Strong Girls and the Greater Boston Food Bank
TeachingFinance

Neu blockchain organization

3 roles

Alumni Advisor

Aug 2022May 2024 · 1 yr 9 mos · Boston, Massachusetts, United States

  • General advisor and leading NEU WiBlock Hub (womxn in blockchain)

President

Jan 2022Aug 2022 · 7 mos · Boston, Massachusetts, United States

  • A founding team member who helped structure the club and prospected 650+ new members during our first semester
  • Led and managed all e-board members on executing events, marketing, research, education, tech development, podcast, and governance
  • Worked with the university and industry professionals to advance initiatives and create more opportunities for members
  • Co-authored the “Cambrian Explosion of Stablecoins” paper with CoinMetrics and other e-board members
  • Participated in governance voting for Tribe DAO
AdvisingLeadership

Vice President & Founding Member

Apr 2021Jan 2022 · 9 mos · Boston, Massachusetts, United States

LeadershipEvent PlanningResearch

Blockbeam

DeFi Program Coordinator

May 2022Jul 2022 · 2 mos

  • Taught a class of 40 students on the fundamentals of decentralized finance (DeFi)
EducationLeadership

Abc edtech group limited

Marketing Intern

Nov 2020Apr 2021 · 5 mos · Hong Kong SAR

Boston private

Marketing Content & Digital Associate

Jun 2020Dec 2020 · 6 mos · Boston, Massachusetts, United States

  • Managed blog posts and social media copies for thought leadership content and published on the website and newsletters
  • Assisted the PR and events team on coordinating press opportunities and performance reporting
  • Coordinated with senior management to ensure consistent delivery of subject-matter expert content
  • Facilitated the launch of October Cybersecurity Awareness campaigns by developing content and marketing materials

Wayfair

2 roles

Marketing Analyst

Sep 2019Dec 2019 · 3 mos · Boston, Massachusetts

  • Initiated Perigold discovery ad creative test on Google Ads and adjusted campaign bids based on performance
  • Launched holiday creatives such as Black Friday Cyber Monday on Facebook and AppNexus and evaluated efficiency
  • Constructed and updated KPIs for multiple Wayfair brands including click through rates, conversion rates, and AC%NR
Content ManagementSocial Media Marketing

Marketing Analyst

Jan 2019Jun 2019 · 5 mos · Boston, Massachusetts

  • Team Placement: Site-Retargeting
  • Built over 50 social campaigns and extensive audience displays using Facebook and AppNexus
  • Created granular trackers for display and social ad campaigns to monitor impressions, spend, revenue, and efficiency
  • Collaborated cross-functionally with different stakeholders to ensure net production from other analyst teams
  • Launched several brand creative overlay tests for Wayfair promotional holidays to drive repeating customers back to site
Marketing AnalysisCampaign Management

Sichuan tuopai shede wine co., ltd.

2 roles

North America Marketing Representative

Promoted

Sep 2018Sep 2018 · 0 mo

Campaign ManagementData Analysis

Brand Marketing Coordinator

May 2018Aug 2018 · 3 mos

  • Translated speeches and press releases for Shede Spirits launch party by providing assistance to the PR department
  • Researched travel agencies, financial services, automotive and watch companies for cross-promotion opportunities
  • Developed copy for Shede Spirits’ press releases and offered hospitality to various media companies
  • Facilitated exhibit at the World Brand Summit and introduction to various investors and media outlets

Dragonbeats music festival

Founder

Sep 2016Jun 2017 · 9 mos · Hong Kong

  • Spearheaded a charity music festival by procuring acts, designing media creatives and directly marketing on campus
  • Negotiated logistics and coordinated with school department leaders to invite professional DJ’s and musicians to the event
  • Raised over 3000 HKD with proceeds going to Crossroads Foundation to support underprivileged people worldwide
  • Presented the project experience to teachers and students, including the preparation, communication, obstacles, and future improvements. The project received "Distinction" award.
TranslationResearch

Comb+

Summer Analyst

Jul 2016Aug 2016 · 1 mo · Beijing City, China

  • Conducted due diligence on start-ups for investment opportunities and analyzed findings with managing directors
  • Tracked and prospected multiple companies in the Chinese market to examine trends in the technology industry
  • Presented research analysis on “Innovation and Technology in Modern Management” at the company summit
Event PlanningFundraising

Skyocean group holdings co., ltd.

Finance Intern

Jun 2016Aug 2016 · 2 mos · Beijing City, China

  • Collected data on Mergers and Acquisition cases and Financial Statements using Wind Financial Terminal
  • Translated for American & German customers during conferences and field visits
  • Notetaker for conference meetings
ResearchDue Diligence

Education

D'Amore-McKim School of Business at Northeastern University

Master of Science - MS — Business Analytics

Sep 2021Aug 2022

D'Amore-McKim School of Business at Northeastern University

Bachelor of Science in Business Administration - BSBA — Double Concentration in Marketing and Finance

Aug 2017May 2021

Northeastern University

Minor — Music Industry

Jan 2017Jan 2021

Hong Kong International School

High School Diploma

Jan 2014Jan 2017

Beijing City International School

Jan 2013Jan 2014

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