Charles Perrot

CEO

Boulogne-Billancourt, Île-de-France, France7 yrs 4 mos experience

Highly Stable

Key Highlights

Led MWM to over 1B app downloads globally.
Expert in scaling mobile applications and performance marketing.
Strong background in strategic partnerships and product marketing.

Stackforce AI infers this person is a B2C mobile app growth strategist with extensive experience in product management and marketing.

Contact

Skills

Core Skills

Product ManagementGrowth StrategyMarketing StrategyPartnership ManagementSales StrategyMarketingKey Account ManagementBusiness DevelopmentCategory ManagementProduct LaunchOperational MarketingChannel MarketingProject ManagementMarketing IntelligenceSales SupportEvent Management

Other Skills

App publishingPerformance marketingOperationsAccount ManagementNegotiationP&L ManagementBudget ManagementMarket StrategyMarketing PlansTrade MarketingPromotional ManagementMarket AnalysisCustomer Relationship ManagementCommercial AnalysisProspecting

About

At MWM, we’ve built one of the largest creative app portfolios, with over 1B downloads across 180 countries. As COO, I focus on app publishing, performance marketing, and operations, helping developers scale their apps effectively. I started at MWM in sales and marketing, where I worked on product marketing and strategic partnerships. This foundation has been instrumental in my current role, where I combine innovation with market insights to drive growth and unlock human potential.

Experience

7 yrs 4 mos

Total Experience

1 yr 6 mos

Average Tenure

Current Experience

Mwm

3 roles

COO

Promoted

Jun 2019 – Present · 6 yrs 11 mos

App publishingPerformance marketingOperationsProduct ManagementGrowth Strategy

Marketing & Partnerships

Promoted

Sep 2018 – May 2019 · 8 mos

Marketing StrategyPartnership Management

Sales & Marketing - PHASE

Apr 2018 – Aug 2018 · 4 mos

Sales StrategyMarketing

Microsoft

4 roles

Key Account Manager

Jul 2016 – Apr 2018 · 1 yr 9 mos

In charge of main retail and non-retail Distributors for consumer products (Surface, Xbox, Office, Accessories)
Manage POSA/ESD projects through e-distributors
Negotiation and signature of annual contracts and business plans
Partner management from C-Level to buyers, marketing and logistic teams
Manage account P&L, scorecard & products lifecycle (launches, merchandising plans, price strategy, assortment details)

Account ManagementNegotiationP&L ManagementKey Account ManagementBusiness Development

Surface Category Manager

Promoted

Sep 2014 – Aug 2016 · 1 yr 11 mos

Category Manager (Devices & Accessories)
Surface Book / Surface Pro 3 & 4 / Surface 3 Launches
Manage the strategic development of Surface Tablet in Consumer
Manage annual Budgets, P&Ls, supply forecasts
Develop New Business: identify new opportunities for expansion and develop marketing strategies
Enable Sales team to educate partners on the value of Surface
Review channel execution with Field Labor Manager and Channel Marketing Team to ensure the best experience

Budget ManagementMarket StrategyCategory ManagementProduct Launch

PC Accessories Category Manager, MACH Program

Promoted

Dec 2013 – Aug 2014 · 8 mos

Category Manager / Product Manager
Microsoft PC & Tablet Accessories (mouse, keyboard, headset, webcam, gaming)
Manage Microsoft PC & Tablet Accessories portfolio at retail (Mass Merchants, Specialists) and non-retail (distributors)
Product management
Visual ID & packaging, 3-4 products launches every semester
Brand awareness, communication, PR
Operational Marketing
Marketing plans, retailer assortment
Instore execution with trade marketing
Strategic Marketing
Sales and budget follow-up & analysis, recommendations, competitive intel
Manage annual Budgets and P&Ls
Manage financial and supply forecasts

Product ManagementMarketing PlansCategory ManagementOperational Marketing

Xbox Channel Marketing Assistant

Jan 2013 – Nov 2013 · 10 mos

Trade marketing projects :
Products launches (Games, Xbox One, accessories)
Promotional offers management and post mortem analysis
Competitor and Microsoft share of voice monitoring
Development of training contents for sales and trainers
Instore dematerialization project : POSA
Project Manager for Marketing Digital (Xbox, Hardware and Windows categories)
European Trade show organization (IDEF) for Microsoft (4 Microsoft subsidiary, budget >300k€)

Trade MarketingPromotional ManagementChannel MarketingProject Management

Philips

Junior Category Manager - Philips Lighting

Jul 2011 – Jun 2012 · 11 mos · Suresnes

Marketing Intelligence:
Analysis of market data (Panels Nielsen and GfK)
Implementation of dashboards (product launch, promotion) for evaluation and recommendation
Category analysis in the decision-making process.
Ad-hoc studies
Category Management Project
Launch of new projects and highlight of the category
Operational project management
Customer relationship management
Intermediary with external suppliers (Creative agency, Market research companies)
Trade Marketing
Optimising products range and merchandising organisation
Creation and implementation of Point of sale advertising