Munise Can

CEO

Amsterdam, North Holland, Netherlands13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Proven leader in strategic marketing across Europe.
Expert in creating culturally relevant campaigns.
Strong background in client relationship management.

Stackforce AI infers this person is a Marketing Strategist with expertise in Media and Brand Development.

Contact

Skills

Core Skills

StrategyCreative DevelopmentInsight Development

Other Skills

Client Relationship ManagementCultural RelevanceDigital ServicesMarketing CampaignsAdvertisingResearchMarketing StrategyMarketing CommunicationsMarketingMicrosoft WordCustomer ServicePowerPointMicrosoft ExcelWindowsOutlook

About

To win is to enchant, delight or provoke. To win is to be interesting; to be merely tolerated is to die. To win is to bring a POV people can’t find elsewhere. I love the sweet, lush taste of victory 💁‍♀️.

Experience

Highsnobiety

3 roles

SVP & General Manager HS+ Europe

Promoted

Feb 2023 – Present · 3 yrs 2 mos

VP, Head of Strategy

Promoted

Feb 2022 – Feb 2023 · 1 yr

As Head of Strategy, I lead a group of strategy All-Stars across the European continent. Together we create work that lives in culture.

Strategy Director Europe

Sep 2021 – Feb 2022 · 5 mos

Vice media

3 roles

Strategy Director Western Europe

Jan 2020 – Sep 2021 · 1 yr 8 mos

In this role I helped brands find new ways to matter in a world where that’s getting harder, culture moves faster and it has never been easier to be ignored.
My main responsibilities in this role were,
Leading the strategic offering across multiple key accounts.
Shaping the creative to deliver culturally relevant, impactful work.
Managing and mentoring a team of strategists.
Managing up by keeping key stakeholders inspired and informed.
Owning the approach to global and regional projects and pitches.
Developing client relationships into long term partnerships.
Helping clients enter new categories with a unique perspective.
Tracking and measuring success of creative campaigns.
Working at VICE has taught me how to look at the world through the lens of a publisher, and make things people actually want to watch /read /listen to /do, as opposed to the stuff people pay to avoid.

StrategyCreative DevelopmentClient Relationship ManagementCultural Relevance

Strategy Director

Promoted

Jan 2019 – Jan 2020 · 1 yr

Sr. Brand Planner

Jan 2018 – Jan 2019 · 1 yr

Code d'azur

Brand Strategist

May 2017 – Jan 2018 · 8 mos · The Randstad, Netherlands

In this role I led insight, strategy and creative development projects for KLM and ABN AMRO. I designed and built digital services, new routes to commerce and marketing campaigns that delivered on company values.
My main responsibilities in this role were,
Creating impactful creative work.
Leading the research teams.
Developing insight and strategy products.
Helping brands navigate new media platforms.
Tracking and measuring success of creative campaigns.

Perfect fools

Concept Designer

Dec 2016 – May 2017 · 5 mos · The Randstad, Netherlands

Perfect Fools taught me how to build platform agnostic, media fluid solutions around specific client challenges.
My main responsibilities in this role were,
Crafting communication strategies for different clients.
Creating culturally potent activations and experiences.
Development of talent and influencer strategies.

Insight DevelopmentCreative DevelopmentDigital ServicesMarketing Campaigns

Bsur

Brand Planner

Jun 2014 – Nov 2016 · 2 yrs 5 mos · The Randstad, Netherlands

At BSUR I helped brands identify new audiences, services and go-to-market
approaches. I focused on this intersection of creativity, media, and culture to drive
results while ensuring we never sacrificed interestingness for marketing efficiency.
My main responsibilities in this role were,
Leading culture and audience research.
Helping brands find their edge in culture.
Crafting new brand concepts from scratch.