Mihir Kumar

Product Manager

Gurugram, Haryana, India10 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led successful MMTBLACK loyalty program launch.
  • Expert in customer lifecycle marketing strategies.
  • Diverse experience across multiple industries.
Stackforce AI infers this person is a Customer Lifecycle Marketing expert in the Travel industry.

Contact

Skills

Core Skills

Customer Lifecycle ManagementLoyalty MarketingProduct Marketing

Other Skills

Loyalty ProgramsClmP&L ManagementCustomer RetentionLead AcquisitionGo-to-market StrategyChannel SalesNetwork DevelopmentDealer ManagementDigital MarketingMicrosoft WordMicrosoft PowerPointGoogle AdsLeadershipPublic Speaking

About

- 7+ years of diverse experience across Travel, Telecom, Automobile & Air Traffic Control - Experienced in Marketing, CLM, Loyalty, Lead Acquisition, GTM, Channel Sales, Network Development, Dealer Management, Trained in Google Adwords, Aerodrome Control and Approach control for ATCs

Experience

10 yrs 2 mos
Total Experience
1 yr 8 mos
Average Tenure
3 yrs 10 mos
Current Experience

Makemytrip

3 roles

Associate Director - Customer Lifecycle Marketing

Promoted

Jan 2026Present · 3 mos · Gurugram, Haryana, India

Senior Manager - Customer Lifecycle Marketing

Promoted

Jan 2024Dec 2025 · 1 yr 11 mos · Gurugram, Haryana, India

  • Formulating & executing the strategy for launching the revamped MMTBLACK loyalty program
  • Owning complete P&L for MMTBLACK, forecasting base, transactions, & associated loyalty cost
  • Leading a 4-member CLM team for driving shoppers and orders for Flights, Holidays, Forex through CLM journeys to targeted affluence cohorts
Loyalty MarketingLoyalty ProgramsCustomer Lifecycle ManagementClmProduct Marketing

Manager - Customer Lifecycle Marketing

Apr 2022Dec 2023 · 1 yr 8 mos · Gurugram, Haryana, India

  • Leading the CLM team for Domestic & International Flights, Holidays, Forex & Insurance by owning complete marketing to customer base through different segments & cohorts, designing and executing strategies for funnel drop off, cross sell, up-sell & repeat using CLM tools & communication channels
  • Leading the loyalty charter (MMTBLACK)
  • Custodian of the customer life cycle charter for never-transacted users
Product MarketingCustomer Lifecycle ManagementLoyalty ProgramsLoyalty Marketing

Airtel

Marketing Manager

Mar 2021Apr 2022 · 1 yr 1 mo · Hyderabad, Telangana, India

  • Marketing & Acquisition Lead for AP & Telangana (D2C)
  • Driving customer acquisition in broadband business ensuring base growth and net adds
  • Designing & execution of go-to-market strategy for increasing extraction & launching new towns/areas
  • Leveraging the new Airtel Black proposition for creating new homes (own-base marketing)
  • Driving implementation of strategies for ensuring sales force effectiveness

Bajaj auto ltd

3 roles

Manager - Sales Development Support

Sep 2020Mar 2021 · 6 mos

  • Developing a cluster based approach for sales development, resourcing cluster specific action plan
  • Implementing an auxiliary sales force based model across 9 priority regions of the country for 125 cc
  • Working on a partner-led exchange model in New Delhi in order to identify scale-up opportunities

Area Sales Manager

Jan 2019Aug 2020 · 1 yr 7 mos

  • Channel sales - Increasing market share in 5 districts of UP Central by managing day-to-day activities of 5 main dealers, 4 branches & 30+ ASDs with annual turnover of INR 84 Crore & volume of 1400 p.m.
  • Expanding dealer network in key urban and rural markets by identifying new channel partners

Management Trainee

Jun 2018Dec 2018 · 6 mos

  • Probiking BU (KTM) - Increase retails in North Kerala using sales levers, execute customer-sports marketing activities & digital marketing with control on quality & effectiveness and thus increase market share in S2 segment
  • Intra-city BU: Wider body ALF promotion and seeding in key markets

Colgate-palmolive

Summer Intern

Apr 2017May 2017 · 1 mo · Meerut Area, India

  • Re-evaluated Colgate Palmolive’s Go To Market Strategy for Meerut & built a roadmap to increase direct coverage in order to achieve best in class distribution

Indian institute of foreign trade

2 roles

Media Coordinator - IMF Students'​ Council of IIFT

Nov 2016Mar 2018 · 1 yr 4 mos

  • Elected Representative by a batch (2016-18) of 550+ students, handling the media activities of Indian Institute of Foreign Trade.
  • The Media Coordinator is responsible for all outgoing communications regarding IIFT activities. He is responsible for getting publicity and greater visibility for IIFT events. The functions of media Coordinator are:
  • Managing constant contact with mass media like Newspapers, business magazines & electronic media, including reporters, editors & PR
  • Designing & curating content, queries & information on all Online Portals & fora
  • Managing IIFT’s perceptions across stakeholders, including rankings
  • Managing all aspects of IIFT as a brand on Social Media – Facebook, Twitter, Blogs & YouTube including content creation, reputation management, reporting, live coverage & announcements
  • Managing the appeal of IIFT among aspirants by maintaining constant contact, interest & enthusiasm
  • Assisting incoming batches with all they need to succeed at IIFT, before they even set foot on campus
  • Organising, promoting and curating TEDxIIFTDelhi

Junior Executive Member, Media Committee

Jul 2016Nov 2016 · 4 mos

  • Coverage of corporate and non-corporate events related to MBA(IB) program at IIFT in print and online media
  • Responsible for handling IIFT’s official blog, Twitter handle and InsideIIM accounts

Airports authority of india

Junior Executive (Air Traffic Control)

Oct 2015May 2016 · 7 mos · CSIA, Mumbai

  • Providing a safe, orderly and expeditious flow of air-traffic
  • Preventing collisions between aircraft and in the manoeuvring area
  • Learning Aerodrome Control and Approach Control
  • Working in ECIL, Oceanic and other positions as an alpha controller

C1 india pvt ltd

Marketing Trainee

May 2015Oct 2015 · 5 mos · Noida Area, India

  • Digital Marketing: Content and Social Media

The indian economist

Business Development Associate (Intern)

Jun 2014Jul 2014 · 1 mo · New Delhi Area, India

  • Generate Advertisement and Sponsorship deals for the weekly online magazine.

Inoxapps

Internet Marketer and Content Writer (Intern)

Jun 2013Jul 2013 · 1 mo · Noida Area, India

  • Creating content for newly developed apps and publicizing them on the Play Store

Education

Indian Institute of Foreign Trade

Master of Business Administration (MBA) — International Business

Jan 2016Jan 2018

St. Stephen's College, Delhi

Bachelor of Science - BSc — Physical Sciences

Jan 2012Jan 2015

Ann Mary School

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