Jul 2019 – Present · 6 yrs 10 mos

• My role today combines everything I love about building products and processes.
• I work with other leaders on identifying growth and retention opportunities for all product lines, and run systematic experimentation across multiple organisational objectives.
• One of my key responsibilities is to keep feedback and "bets" running until strong product market fit signals and repeatability in the sales-led process are found for our growth and retention strategy in existing and new markets.

Jan 2017 – Present · 9 yrs 4 mos

• By 2017, I'm back to building products with a refreshing perspective on B2B SaaS, positioning, and the nuances of the elusive 'Aha!' moment. Added a ton of more jargon to my vocabulary and tinkered with framework after framework.
• One of my proudest moments is the bet we took to refactor a specific set of features and re-design a portion of critical user journeys. This led to the establishment of a new line of business and our flagship product, Almabase Events, which triggered an organisational move to being a multi-product company.

Jan 2016 – Jan 2017 · 1 yr

• As is common in small organizations, I wore multiple hats like everyone else, had a ton of firsts, and learned a lot of sales and marketing jargon. I was involved in everything from setting up our CRM to attending conferences, closing some of our first deals in new markets, and taking accounts through onboarding and activation.
• I had the privilege of being involved in Almabase's 1-10 journey as we ventured into global markets for the first time.

Feb 2015 – Jan 2016 · 11 mos

• Following my deep interest in design, I foolishly left my job to join a small startup with the hope that I would design and build great-looking products that people love to use.
• Also, armed with the belief that "access to quality education" is arguably the greatest social equalizer of our time.