Shireesha Maruru

Product Manager

India10 yrs 4 mos experience

AI ML PractitionerAI Enabled

Key Highlights

10+ years in Marketing Analytics and Data Science
Expert in AI-driven marketing solutions
Proven track record in team leadership and mentoring

Stackforce AI infers this person is a Data Science expert in Fintech and Marketing Analytics.

Contact

Skills

Core Skills

Data ScienceMarketing AnalyticsData Analysis

Other Skills

SQLPythonAI-driven innovationStatistical modelingPredictive analyticsAIAutomationImpact analysisStatistical significance testingLookerMeasurement frameworksClustering solutionsCustomer segmentationMarket-Basket analysisPower BI

About

Data Science professional with 10+ years of expertise in Marketing Analytics, leading a team of data scientists to build AI-driven solutions that transform marketing performance. I specialize in creating predictive models and automation frameworks that deliver measurable business impact—from uplift models to AI-powered insight generation systems that reduced analysis time by 60%, to automated creative validation tools that cut marketer review time. My approach combines rigorous statistical modeling (causal inference, MMM, attribution) with practical automation using Python, SQL, and BigQuery to help marketing teams make faster, smarter decisions. Throughout my career at PayPal, Lowe's, and Latent View Analytics, I've built scalable analytics solutions across campaign measurement, cross-channel optimization, and customer segmentation while mentoring teams and fostering a culture of data-driven innovation. I'm passionate about bridging the gap between complex data science and actionable marketing strategy—always learning, always building, and always focused on elevating analytics to drive real business growth.

Experience

10 yrs 4 mos

Total Experience

2 yrs 6 mos

Average Tenure

2 mos

Current Experience

Ebay

Senior Manager Data science & Analytics

Mar 2026 – Present · 2 mos · Bengaluru · Hybrid

Paypal

2 roles

Manager , Data science

Apr 2025 – Mar 2026 · 11 mos

Leading a team of 4 data scientists in reimagining Marketing Analytics through AI-driven innovation
Built AI-powered automated insight generation frameworks using advanced SQL and Python, reducing analysis time
Deployed AI-assisted automated creative validation systems for compliance and legal checks, reducing marketer review time
Spearhead advanced analytics solutions for marketing optimization across Consumer, Venmo, and SMB segments
Mentor and develop data scientists in statistical modeling and predictive analytics

SQLPythonAI-driven innovationStatistical modelingPredictive analyticsData Science+1

Lead Data Scientist - Marketing Analytics

Apr 2022 – Apr 2025 · 3 yrs

Built and scaled the Horizontal Marketing Analytics team, implementing statistical models for cross-channel measurement:
Developed optimization strategies for email journey campaigns using impact analysis helping credit portfolio ROI
Created Pre-launch Marketing Power Analysis tool using statistical significance testing for sample size calculation
Built automated analytics pipelines in Looker using Python/SQL, saving ~160 hours weekly through process automation
Developed uplift models using propensity scoring to identify treatment-responsive customers for reactivation campaigns
Implemented statistical models for cross-channel measurement across email, push, and paid media
Partnered with marketing teams to translate complex analyses into actionable strategies

Statistical modelingPythonSQLImpact analysisAutomationData Science+1

Lowe's companies, inc.

2 roles

Lead Business Analyst

Promoted

Sep 2021 – Mar 2022 · 6 mos

Drove data-driven insights for Lowe's Pro & Services portfolio:
Built measurement frameworks to quantify incremental Sales impact and Margin breakeven of Nationwide retail marketing events
Developed Clustering Solutions to identify comparable stores for measuring margin initiatives and improving profitability
Provided Customer Segmentation to enable personalized marketing and eliminate 'one size fits all' approaches

Measurement frameworksClustering solutionsCustomer segmentationData AnalysisMarketing Analytics

Senior Business Analyst

Sep 2019 – Aug 2021 · 1 yr 11 mos

Analyzed buying patterns using Market-Basket analysis to optimize promotional events
Designed and built intuitive self-service dashboards in Power BI for Financial & Operational metrics
Uncovered hidden patterns and growth opportunities through advanced business trend analysis

Market-Basket analysisPower BIBusiness trend analysisData Analysis

Paypal

Business Analyst

Jun 2017 – Aug 2019 · 2 yrs 2 mos · Chennai Area, India

Built foundational analytics capabilities for Consumer and SMB marketing:
Applied smart targeting technique for direct mail campaign using uplift model, achieving 120% ROI
Created opportunity to boost acquisitions by 14% by analyzing media delivery time vs. customer actions
Built business cases to test viability of making P2P free in European markets by estimating break-even time
Built fully automated campaign tracking tool to analyze Marketing performance with statistical rigor
Designed attribution model for Lifecycle Marketing, enabling efficient Marketing budget allocation
Identified characteristics of high-value customers using Decision Trees for OCT product adoption

Uplift modelStatistical rigorAttribution modelData Analysis

Latentview analytics

Data Analyst

Sep 2015 – May 2017 · 1 yr 8 mos · Chennai Area, India

Tracking the Campaign Performance by measuring KPIs like Impressions, clicks, conversions for targeted Product
Performing Post campaign Analysis to evaluate impact of the Campaigns on treatment compared to control and tested their significance with statistical methods
Built a Merchant Sizing Tool to extract the customers based on the targeting criteria of the campaigns by reducing the manual effort and time

Campaign performance trackingPost campaign analysisStatistical methodsData Analysis