Jun 2022 – May 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India · On-site

Feb 2021 – Jun 2022 · 1 yr 4 mos · Jaipur, Rajasthan, India

• Monitoring social media channels for mentions of brand, competitors, product, etc.
• Analyzing information to create actionable insights.
• Social listening tool setup including keywords, query parameters and dashboards.
• Refinement of query parameter setup to ensure accurate and insightful analysis
• Pull and interpret data from social listening tools including volume, sentiment, conversation drivers, influencers, etc.
• Tool competencies - Social Studio & Brandwatch

Apr 2020 – Jun 2020 · 2 mos

• Worked for the Brand and Category offerings that the company has and the current limitations in the system.
• Closely worked with the footwear and Ecommerce team
• Campaign creation to increase visibility of footwear category at nnnow.com
• Product assortment creation for both M’s and W’s footwear category for the website.
• Able to increase footwear sales by 47% in M’s category during the campaign.
• Worked for nnnow.com’s landscape on women’s wear and the limitations in terms of sales and reach

Apr 2020 – May 2020 · 1 mo

• Social Media Promotion & Activities
• Search Engine Optimization: Keyword research, Identification & creation of web 2.0 profiles

Apr 2015 – Mar 2018 · 2 yrs 11 mos

• 1. Product Development
• Product development for sport shoes category for adidas group
• Working on new developments for the brand as per latest trends
• 2. Sourcing
• Functioned as an interface between the brand and vendors to ensure that the production schedule is met and facilitating on time seamless delivery of shipments.
• Continuously worked with brand sourcing team for new product development and successfully worked for approx. 300 designs for adidas domestic market
• 3. Client Relationship Management
• Interacting with key influencers among clients for ascertaining requirements, making presentations and delivering need based product solutions.
• 4. Vendor Management
• Managed both domestic and international vendors for the company.
• Sourcing vendors and obtaining quotes with pricing.
• Managing relationship with vendors and ensuring on time arrival of material for product development