Mar 2020 – Aug 2020 · 5 mos

• Driving in-app Dining Out transaction growth for Enterprise clients using levers of product and marketing, directly impacting GMV
• Working with cross functional teams to build go-to-market strategy and new ad products for launch

May 2019 – Mar 2020 · 10 mos

• Launched and managed user growth & revenue for Zomato Gold across four key markets- Australia, New Zealand, Portugal and Turkey. Spearheaded launch of Gold Transactions business across the markets
• Planned and executed 360° marketing campaigns for launch and monthly User Growth goals
• Managed cross-functional and cross country teams to achieve business goals

Aug 2017 – May 2019 · 1 yr 9 mos

• Drove CXO level conversations across industries and launched campaigns for Zomato’s strategic clients. Led business development initiatives for the team in FMCG and AlcoBev industry by innovating with internal ad solutions
• 12x growth seen in monthly portfolio value since joining the team. Awarded Alpha status for consecutive revenue growth and target achievement over 4 quarters
• Established critical internal and partner relationships and drove cross-functional teams towards deal objectives

Aug 2016 – Oct 2016 · 2 mos · Mumbai

• Sales & Distribution Project Summary: Evaluated the General Stores strategy of CP and identified growth opportunities for the channel in the Mumbai region
• Conducted in-depth ground research to evaluate execution strengths and identify gaps, with a focus on GS OCC program. Interacted with stakeholders at multiple levels to get a holistic understanding of the business supported by sales data analysis and ground observations
• Proposed changes for GS RE strategy by sub-segmenting based on store formats, product assortments and value to create Segmentation 2.0
• Identified new growth opportunities and threats in the E-Commerce, Home Delivery and Tiered Loyalty Program aspects of business

Jan 2014 – Sep 2020 · 6 yrs 8 mos · Gurgaon, India

• We are a multi-disciplinary, new age graphic design studio. We specialise in brand identity, publication design, web & app design and exhibition/event design.
• We are an independent studio, which means we can be the perfect partner for a project, whatever it’s size or type. Our core team consists of brand consultants and designers who collaborate seamlessly with our global team who are experts in their fields. This gives us both the agility and scalability to deliver solutions.
• Packaging - Illustration - Photography - Web & App Design - Publication Design - Exhibition Design
• www.tidestudio.in

Jan 2012 – Jan 2014 · 2 yrs · Gurgaon, India

• Conceptualized, crafted & successfully executed digital first IMCs for diverse multinational brands working with and managing cross-functional teams.
• Client Portfolio: Microsoft, Intel, Airtel, Mars group among others
• Joined as Management Trainee and was promoted to Assistant Manager level within 1 year with best in class appraisal

Jul 2011 – Sep 2011 · 2 mos · Gurgaon, India

• Digital Marketing: Assessing the real impact of Coke Studio- a deep dive into plan vs achievement. In depth research into digital and on-ground sentiments towards concept which led to proposal of new Social Media strategy.
• Supported talent management for Coke Studio on-ground events

Jul 2010 – Sep 2010 · 2 mos · Mumbai Area, India

• Assisted with research on ongoing pitches and retainer accounts. Was part of the ideation team on some prestigious campaigns for Fortune 500 companies.