Aman Khanna

Digital Marketing Specialist

Gurugram, Haryana, India10 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Over 10 years in financial services industry.
Expert in digital transformation and customer acquisition.
Proven track record of optimizing online sales.

Stackforce AI infers this person is a Fintech marketing expert with a strong focus on digital transformation and customer acquisition strategies.

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Skills

Core Skills

Digital StrategyPerformance MarketingDigital MarketingCampaign ManagementBrand ManagementProduct ManagementProduct StrategyMarketing AnalyticsEcommerceGo-to-market StrategyBusiness Development

Other Skills

Strategic InitiativesTeam DevelopmentKey Performance IndicatorsGrowth StrategiesDigital ActivationNew Customer AcquisitionsDigital TransformationDigital BusinessStrategic PlanningStrategic LeadershipPerformance MetricsMarketing StrategyBudgetary ControlCustomer EngagementB2C Marketing

About

With over 10 years of experience in the financial services industry, currently contributing as Digital Performance Director at Lendingkart to drive strategic D2C initiatives and digital transformation across Web and App platforms. Leveraging data-driven strategies, the team has successfully optimized customer acquisition and retention, achieving measurable growth in online sales and reducing customer acquisition costs. A strong advocate for data-backed decision-making, committed to scaling digital presence and fostering innovation to support organizational objectives.

Experience

10 yrs 10 mos

Total Experience

2 yrs 2 mos

Average Tenure

2 yrs 7 mos

Current Experience

Lendingkart

Digital Marketing Director

Oct 2023 – Present · 2 yrs 7 mos · Gurugram, Haryana, India

Leading digital growth and marketing transformation at Lendingkart, improving web and app performance to scale customer acquisition.
Driving data-led acquisition and lifecycle marketing, optimizing funnels to improve conversions and reduce CAC.
Strengthening brand marketing and social media presence to improve digital visibility and audience engagement.
Leveraging analytics and experimentation to unlock new growth opportunities and expand digital reach.

Strategic InitiativesTeam DevelopmentPerformance MarketingKey Performance IndicatorsGrowth StrategiesDigital Activation+9

Bajaj finserv health

2 roles

Senior Marketing Lead

Promoted

Jul 2022 – Oct 2023 · 1 yr 3 mos

Directed digital acquisition activities, managed performance marketing campaigns on Google, Meta, and affiliate partners.
Boosted conversion rate optimization through experimentation and ideation on various digital platforms.
Planned and implemented top-of-funnel growth strategies to meet organizational objectives.

Strategic InitiativesCampaign ManagementTeam DevelopmentCustomer EngagementNew Customer AcquisitionsDigital Marketing+2

Marketing Lead

Jan 2021 – Jun 2022 · 1 yr 5 mos

Established efficient communication techniques to create a long-term brand proposition.
Organized and executed promotional events to increase engagement and income.
Produced and reviewed user stories for business improvement and administered merchandising across multiple platforms.

Business DevelopmentCreative StrategySearch Engine Optimization (SEO)Customer AcquisitionSocial Media StrategyDigital Marketing+2

Paisabazaar

Senior Product Manager

Mar 2020 – Jan 2021 · 10 mos · Gurugram, Haryana, India

Collaborated with lenders, merchant partners, and internal stakeholders to drive rapid product decisions and initiatives.
Enhanced product efficiency through financing programs, customer journey optimization, and prospect approval process.
Managed customer communications, contributed to marketing strategies, and worked closely with cross-functional teams.

Product ManagementSales OperationsProduct MarketingCustomer ExperienceProduct Strategy

Hdfc bank

Marketing Manager

Jan 2019 – Mar 2020 · 1 yr 2 mos · Mumbai, Maharashtra, India

Tailored customer offerings and drove business objectives through behavior-led audience segmentation.
Utilized Adobe Marketing Cloud for re-marketing activities targeting customers based on website behavior.
Partnered with channel owners for error-free deployment and executed brand communication for product portfolio.

Campaign ManagementOnline MarketingEmail MarketingMarketing AnalyticsOmni-Channel MarketingCampaign Strategies+3

Bajaj finserv

2 roles

Marketing Communications Manager

Jan 2017 – Jan 2019 · 2 yrs · Pune, Maharashtra, India

Developed and implemented Visual Merchandising Strategy for display of items and categories, enhancing brand positioning.
Collaborated with launch team of India’s first EMI-only e-commerce portal for consumer durables.
Transformed brand positioning relative to competitors, driving increased consumer engagement.

EcommerceGo-to-Market StrategyVisual MerchandisingB2C MarketingMarketing Communications Planning

Deputy Product Manager

May 2015 – Dec 2016 · 1 yr 7 mos · Pune, Maharashtra, India

Led the Professional Loans business at Bajaj Finserv, creating GTM strategies and long-range plans.
Started the Digital business, achieving a monthly business of 25cr within 4 months.

SalesBusiness DevelopmentGo-to-Market StrategyBusiness AnalyticsProduct LaunchProduct Management