Jan 2025 – Present · 1 yr 4 mos · On-site

• We want to build India's largest sports platform, and community, for young athletes and parents.

Oct 2008 – Jan 2013 · 4 yrs 3 mos · New Delhi Area, India

• India's foremost social media community.
• As social media and digital adoption was going mainstream in India, we felt the need was to create a space that will showcase the landscape and opportunities in India. IndiaSocial™ – India’s largest social media community, became a massive platform to bring together stakeholders in the Indian digital eco-system for engagement, sharing, learning and collaboration in a vibrant space – physical and virtual.
• Our descriptor ‘Social Media Open’ embodied openness - embracing all stakeholders; open discussions; akin to a sport field it showcases team spirit and a level playing field.
• Our key initiatives at that time included the flagship IndiaSocial Summit (3 days, 56 global speakers ), IndiaSocial CaseChallenge and others. http://indiasocial.in - was the hub for sharing news and learnings around the evolving social media space in India

May 2008 – Oct 2009 · 1 yr 5 mos · India · On-site

• My first digital start-tup.
• Pitchh.com was aiming to be a global marketplace that let brands & organisations connect with the right marketing and communication agencies. An idea before its time.

Apr 2008 – Present · 18 yrs 1 mo · https://scenario.in

• We do two things:
• 1. We build brands for a connected world
• Brand Strategy & Identity
• Insights & Research
• UX & UI Design
• Digital Strategy
• 2. We helps brands and organisations looking at entering/ investing in India navigate the complexities of India, with insights and handholding.
• Our India Entry practice helps global investors and brands looking to enter or invest into India understand the Indian economic & political landscape and get deep insights into Indian culture and consumer behaviour. A team with impeccable credentials trusted by global clients for over 15 years.

Jul 2006 – Present · 19 yrs 10 mos · New Delhi Area, India

• With digital innovation in our heart, we are helping create brands for the future.
• India’s first social media consulting firm launched in October 2006.
• Sharply focussed on strategic outlook for brand-building using digital.
• Built the sharpest team of professionals in strategy, insights and design.
• Marquee portfolio consisting some of the most valuable global brands including Mahindra, Harley-Davidson, Jack Daniel’s, Marks & Spencer, Nissan Motors, Fastrack, GE Capital, Sennheiser, Ford Motors, Allen Solly, Essar, TERI, Bihar Museum, s.Oliver, The Collective, Artic among others.
• Highly respected for extensive thought-leadership initiatives including Blogworks Social Media India Report 2008, 2010; IndiaSocial Case Challenge 1,2,3, IndiaSocial Summit 2010, 2012; Blogworks Auto Social Index 2013, Blogworks India’s Most Mentioned Political Leaders Index #elections2014 Jan 2013 - May 2014 among others:
• See more at: http://www.blogworks.in/

Jan 2005 – Jun 2006 · 1 yr 5 mos · Gurgaon, India

• Led the technology practice for one of the most respected public relations firms in India.

Jan 2004 – Dec 2004 · 11 mos

• Led the Delhi office - to profitability, for the first time, within 6 months of joining the firm.

Nov 1999 – Feb 2002 · 2 yrs 3 mos

• If you've heard of Indian Accent, then you have known Old World Hospitality. Even though Indian Accent didn't exist back then, the foundations of creative cuisine had been laid firmly with the brands seeded by the company - Habitat World, Oriental Octopus, Chor Bizzarre. I worked with the Founder, Managing Director to seed the Marketing & Promotions practice in the organisation

Jul 1994 – Oct 1999 · 5 yrs 3 mos