Aug 2023 – Sep 2024 · 1 yr 1 mo

• SaaStock is more than Europe's largest biggest conference for B2B SaaS businesses. At SaaStock Local, we produce quarterly, highly focussed events that deliver the SaaStock experience on a local scale.
• As a City Leader, my role is to build and connect the Istanbul SaaS Startup and Investment Community.

Apr 2021 – May 2022 · 1 yr 1 mo

• Responsible for Outbound, Sales, Success, and Support teams.
• Creating reports and managing Hubspot.
• Creating the sales pipeline strategy.
• Organizing meetings with success teams to improve customer lifetime value.

Jan 2021 – Apr 2021 · 3 mos

• Userguiding is a no-code user onboarding tool that improves customer retention and product adoption rates.
• Responsible for:
• Creating an outbound system to increase our trials and discovery/demo calls,
• Webinar / event / survey distribution,
• Creating campaigns for our high qualified trials,
• Co-controlling paid channels mostly Google/Linkedin ads.

Aug 2019 – Jan 2021 · 1 yr 5 mos

• I provided marketing & growth consultancy services to small and medium-sized companies since 2019 under the name of Levent Aşkan Online Pazarlama Eğitim.
• Name of the companies that I worked for:
• e-commerce: Vitruta, Kankenist, Handloom, GunesDeniz,
• SaaS & Software: Volosoft, Userguiding, Databin, Genomize
• Marketplace: Tripster, TalentGrid
• My Services:
• 🔹 Google Analytics / Tag Manager Implementation
• 🔹 Google Ads / Facebook Ads Optimization
• 🔹 Creating Beautiful Reports on Google Data Studio
• 🔹 Setting up KPIs for different business models.
• 🔹 Creating a growth strategy for SaaS&Software companies such as: finding niche areas to dive in, searching for content/side project ideas to collect more leads, helping companies to create lead scoring, and customer health score according to customer segmentation.
• 🔹 Email Campaign Optimization
• Tools I Used:
• 🔸 All Google Products
• 🔸 Hubspot
• 🔸 Intercom
• 🔸 Klaviyo, Mailchimp, Inbox
• 🔸 Mixpanel, Woopra
• 🔸 Ahrefs & SEMrush

May 2019 – Oct 2023 · 4 yrs 5 mos · Turkey

• Sifirdan Globale is an NGO that aims to teach core competencies in the digital world to the youths, which universities can not. Such as how to write an email..
• Youtube: https://www.youtube.com/c/sifirdanglobale
• Spotify: https://spoti.fi/33Czh2I
• Contact: levent@sifirdanglobale.com

May 2018 – Aug 2019 · 1 yr 3 mos · Florida, United States

• Controlling and optimizing paid(monthly six digit budget) advertisement channels. ( Ads, Facebook, Bing, Youtube)
• Negotiating with Influencers and Youtubers to increase brand awareness & sales.
• Responsible for newsletter campaigns. Sharing the performance report weekly with the team.
• Analyzing the website data and sharing the results with the team.
• Responsible for affiliate marketing - using Rakuten Platform.
• Responsible for marketing activities of side projects - decade planner & schop.
• Decade Planner was featured on Product Hunt, Fast Company, Design Milk, Trend Hunter and Cool Things.

Sep 2016 – Sep 2017 · 1 yr · Istanbul, Turkey

• Prisync is a competitor price tracking software for all sizes of e-commerce companies.
• I was responsible for all of the marketing activities like;
• Sending emails to MQLs and SQLs through Mailchimp,
• Optimizing landing pages through Google Optimizely,
• Controlling social media campaigns that we launched on LinkedIn,
• Analyzing the leads/website visitors/conversation ratios weekly through Google Analytics and reporting to the CEO,
• Publishing lead magnets such as e-books / side-projects / calculators,
• Planning collaborations with other software companies in the e-commerce industry,
• Publishing content articles.

Jul 2014 – Jan 2020 · 5 yrs 6 mos

• Teknolo is a blog site in Turkish that we provide informative articles related to new technologies like virtual reality, augmented reality, Internet of Things, wearables, and drones.
• 20K unique visitors per month.
• The source of the traffic is mostly coming from organic channels.

Oct 2011 – Jul 2013 · 1 yr 9 mos · Istanbul, Turkey

• Sales
• Seeks and follows hotel to acquire new business for the firm.
• Designs and delivers presentations highlighting the products and services for the company.
• Negotiates contract terms with hotels. Successfully closes sales.
• Maintains contact with existing clients to obtain more business from them.
• Social Media
• Preparing and controlling the performance of social media posts.
• Facebook ads management.
• Google ads management.
• Others
• Doing the mock-ups of the projects.
• Responsible for finding companies for corporate mailings.
• Creating some of the thematic newsletter campaigns.
• Finding blogs to get backlinks. ( SEO )
• Editing the blog.
• Doing market research.
• Doing a/b testing to find the best results related to landing page conversions.