Feb 2024 – Present · 2 yrs 2 mos · United Kingdom

• Feenk is a client, that is developing, writing and helping to rewild software engineering with moldable development - https://moldabledevelopment.com/
• An exciting and radical concept for software engineering on par with the impact of Wardley mapping on business.

Jan 2024 – Present · 2 yrs 3 mos · United Kingdom

• Advice & guidance built on research using Wardley Maps, working for a small number of companies on a retainer basis - a few of which I list here. I also speak around the world at conferences on Wardley Mapping, Rewilding Software Engineering and issues of Sovereignty.
• The home of Wardley Mapping by the inventor - https://www.swardleymaps.com/

Oct 2022 – Dec 2023 · 1 yr 2 mos · Remote

• Member of Mozilla's Internet Ecosystem (MIECO), exploring the gaming industry - https://future.mozilla.org/mieco/
• MIECO was a group of selected individuals around the world, chosen to explore specific topics under a one year programme. I had the honour of being selected in the 2023 cohort.

May 2019 – Sep 2020 · 1 yr 4 mos

• Startup. Software engineering house using mapping focused on the public sector.
• Acquired by Panoply

Mar 2015 – Jun 2015 · 3 mos · San Francisco Bay Area

• Startup. FinTech. Creating a decentralised ledger platform for the real world.
• Acquired by Digital Asset Holdings.

Jan 2013 – Present · 13 yrs 3 mos

• OpenForum Europe (OFE) is a not-for-profit industry organisation which was originally launched in 2002 to accelerate and broaden the use of Open Source Software (OSS) among businesses, consumers and governments. I have the honour of being a fellow.

Oct 2010 – Oct 2014 · 4 yrs · San Francisco Bay Area

• Startup. Private and Public Cloud Technology.
• Acquired by EMC

Aug 2010 – Mar 2013 · 2 yrs 7 mos · San Francisco Bay Area

• Startup. Cloud management software.
• Acquired by Dell.

May 2010 – Dec 2023 · 13 yrs 7 mos · United Kingdom

• Specialist in situational awareness through Wardley Maps. Advisor and teacher to governments and corporations on:
• strategy
• nation state competition
• technology strategy
• digital aspects of business strategy
• organisational structure
• supply chains
• competitor analysis
• leadership & principles
• M&A

Oct 2008 – Apr 2010 · 1 yr 6 mos · United Kingdom

• Directed Canonical's global cloud business. Using Wardley Mapping, Ubuntu rose from being a relatively minor player in the operating system market (compared to Microsoft and RedHat) to become the dominant operating system in cloud computing (with around 70% Market Share).

Oct 2007 – Sep 2008 · 11 mos · United Kingdom

• Development of Wardley Mapping into a fully fledged field.
• Competitor intelligence, M&A and weak signal analysis.

Apr 2003 – Aug 2007 · 4 yrs 4 mos

• Fotango was a pioneer of many modern cloud computing concepts building the first public PaaS (platform as a service) in 2005. I ran the company, taking it from a loss making venture to a highly profitable group. I also developed Wardley Mapping.

Nov 2000 – Apr 2003 · 2 yrs 5 mos

• Startup. Online Photo service.
• Acquired by Canon Inc.

Jan 1998 – Oct 2000 · 2 yrs 9 mos · United Kingdom

• Security consultancy.

Jul 1994 – Jan 1998 · 3 yrs 6 mos · United Kingdom

• Software engineering consultancy.