Mar 2025 – Jan 2026 · 10 mos · Karachi, Pakistan · On-site

• Embedded within Pakistan Customs as a senior data analyst, building the intelligence layer for one of the country's most strategically critical border and revenue management systems.
• ▸ Engineered real-time Power BI dashboards tracking Goods Declaration (GD) values, import/export flows, and multi-stream revenue (Income Tax, Sales Tax, Customs Duty, FED, Regulatory Duty) ... giving Customs leadership a single source of truth across all border operations.
• ▸ Identified a 25% increase in cost revenue following new policy implementations by surfacing GD-level data patterns, directly informing policy evaluation and operational adjustments at the senior Customs leadership level.
• ▸ Uncovered compliance gaps through advanced analysis of Green and Grey Channel traffic patterns, supporting the development of anti-evasion strategy for FBR enforcement teams.
• ▸ Integrated multi-source datasets from Customs, NLC, and FBR systems ... eliminating data silos and standardizing fragmented reporting into a unified governance framework that improved cross-agency transparency.
• ▸ Enhanced the data backbone of Pakistan's Facilitation Mechanism, enabling evidence-based policy formulation and real-time performance monitoring for senior government officials.

Oct 2024 – Mar 2025 · 5 mos · Karachi, Pakistan · On-site

• Promoted to Deputy Manager within 12 months of joining SSGC, leading the enterprise MIS and BI function for one of Pakistan's largest energy utilities serving millions of customers across Sindh and Balochistan.
• ▸ Designed and maintained enterprise MIS dashboards (Power BI · DAX · SQL) providing senior management with real-time visibility into billing KPIs, UFG trends, regional consumption patterns, and distribution performance.
• ▸ Eliminated 15–20 hours per month by automating manual reporting cycles through Power Query and SQL integrations, freeing the analytics team to focus on insight generation.
• ▸ Achieved a 35% improvement in data accuracy by implementing data quality controls and standardizing data structures across Billing, Operations, IT, and GIS departments.
• ▸ Delivered dynamic operational reports on gas distribution efficiency and consumption behaviors that directly shaped supply chain and distribution strategy for senior leadership.

Oct 2023 – Oct 2024 · 1 yr · Karachi, Pakistan · On-site

• Managed operational data analytics for SSGC's distribution network across 2 provinces, building the reporting foundation that supported the company's real-time visibility into gas supply and delivery operations.
• ▸ Managed and analyzed large-scale distribution data spanning 2 provinces, 29 Points of Delivery (PODs), and 130+ Sales Meter Stations ... the backbone of SSGC's operational visibility.
• ▸ Deployed Power BI dashboards for daily operational monitoring, achieving a 20% improvement in data retrieval efficiency and enabling faster regional management decisions.
• ▸ Built and enforced data standardization protocols, delivering a 35% reduction in inconsistencies across multiple operational units.
• ▸ Conducted UFG analysis, forecasting, and anomaly detection ... providing management with predictive intelligence to identify gas losses and reduce operational waste.
• ▸ Led staff training programs on data entry standards, reporting tools, and dashboard usage ... building data literacy and a data-driven culture across field operations teams.

May 2020 – Aug 2023 · 3 yrs 3 mos · Islamabad, Islāmābād, Pakistan · On-site

• Joined GreyWalls as a founding analytics hire, building the data function from scratch to support a high-growth real estate marketing firm processing over 1TB of data monthly.
• ▸ Processed and analyzed 1TB+ of real estate and marketing data monthly using Python, SQL, and statistical methods ... surfacing performance patterns, customer behaviors, and campaign intelligence at scale.
• ▸ Developed 20+ interactive Power BI dashboards covering sales pipelines, customer segmentation, lead funnels, campaign ROI, and geographic performance ... giving executive teams unprecedented commercial visibility.
• ▸ Delivered data-driven targeting strategies contributing to a 15% improvement in marketing campaign efficiency and a 20% increase in customer engagement.
• ▸ Automated repetitive reporting workflows using Power Query and Python, saving 15–20 hours monthly and standardizing output quality across the business.
• ▸ Partnered with Sales, CRM, and Digital Marketing teams to build shared reporting workflows, integrating previously siloed datasets into a unified analytics layer.

Jun 2017 – Aug 2017 · 2 mos

• Worked on 3D graphics, animations, character design, motion capture, AR & VR.
• Gained hands-on experience in emerging technologies and digital design workflows.