Apr 2022 – Jul 2025 · 3 yrs 3 mos · Remote

• Led design for MSN’s content consumption experience across articles, galleries, and video. Focused on improving the overall reading experience and exploring new AI-powered formats.
• Designed MSN Daily, a news digest that helps users stay informed on key stories across news, finance, entertainment, tech, and more. Explored MSN Stories, an early experiment in short-form, visual, and generative content.
• Contributed to a Windows update that brought MSN content directly to the Windows Widget Board. Led a visual refresh of MSN’s consumption surfaces and designed a new AI-curated topic format that clusters multi-source coverage into a cohesive, digestible view.

Nov 2020 – Apr 2022 · 1 yr 5 mos · Remote

• Led an exceptional group of makers to build a multi-brand, multi-platform design system enabling makers to spend less time building interfaces and more time building innovative digital experiences that transform people's lives, improves healthcare, and increases brand affinity and loyalty.

Jan 2019 – Oct 2020 · 1 yr 9 mos · Philadelphia, Pennsylvania

• Designed and launched a new internal search platform called URBNSearch that served four brands under the URBN umbrella resulting in increased productivity in internal users and a lift in Average Order Value for customers using search to find products on our sites compared to the previous search provider. Redesigned the navigation experience for customers to improve discoverability. Contributed to the URBN design system.

Mar 2017 – Dec 2018 · 1 yr 9 mos · Philadelphia, Pennsylvania

• Designed and launched Xfinity Mobile’s “Bring Your Own Device” experience that enabled customers to sign up for Xfinity Mobile with the phones they already had. Designed a new experience that allowed more families to sign up for Xfinity Mobile that resulted in a 20% increase in sales and a 66% growth in subscriber count. Spearheaded the Design System initiative and introduced new collaboration processes to improve team efficiency and communication.

May 2016 – Aug 2016 · 3 mos · Philadelphia, Pennsylvania

• Designed and launched a brand new responsive site powered by a CMS to help the internal team publish content easily and making it easier for visitors to find and access maritime policies and updates critical to their operation.

Jul 2014 – Jun 2015 · 11 mos · Kathmandu, Nepal

• Designed dozens of microsites and web apps for local and international clients. Implemented designs using HTML, CSS, and Javascript.

Aug 2013 – May 2014 · 9 mos · Kathmandu, Nepal

• Designed an Enterprise Resource Planning product targeting local colleges and universities. Implemented designs using HTML, CSS, and Javascript and partnered closely with backend engineers.

Aug 2012 – Aug 2013 · 1 yr · Kathmandu, Nepal

• Responsible for forming and designing layouts, print design and visual design including but not limited to logo design, pamphlets, brochures, business cards, lanyards etc.