Jul 2020 – Jan 2021 · 6 mos · Delhi, India

• As a part-time consultant, Shivankit coached MBAs and working professionals about the real-world application of Digital Marketing. Online sessions were conducted bi-weekly with 20 students from upGrad's digital marketing program. Shivankit received an overall rating of 4.8/5 by the end of the program ( as a coach)

Aug 2015 – Dec 2021 · 6 yrs 4 mos

• As a seasoned digital marketing consultant ( and agency owner) for the last 10 years, Shivankit has added value to a set of global clientele across 5 continents.
• His expertise spans various business scales, ranging from growing startups to well-established enterprises.
• He has managed marketing and product teams across 5 continents up to the size of 35 members.
• Shivankit has helped companies acquire customers via different paid media avenues, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and third-party media platforms.
• In addition to his proficiency in paid media, he is skilled in crafting high-conversion landing pages, devising effective email marketing workflows, and implementing essential automation to establish effective conversion funnels within campaigns.
• His global engagement is spread across diverse industries of more than 100 client businesses including :
• #1 E-commerce Marketing: Navigating skincare brands, fashion and apparel, culinary enterprises, home decor, and lifestyle sectors.
• #2 Mobile Application Marketing: Excelling in marketing for gaming, utility, VPN, consumer-centric, and lifestyle applications.
• #3 Ed-tech Marketing: Tailoring marketing campaigns for professional education courses, K-12 educational programs, high school students, and more.
• #4 SAAS Marketing: Strategic marketing initiatives for software solutions spanning marketing, accounting, project management, and beyond.

Jun 2014 – Jul 2015 · 1 yr 1 mo

• Starting off a company at the age of 23, Shivankit learned client acquisition, digital marketing, and hiring a team for a bootstrapped firm.
• During the early years of Marketing Masala, he got exposure to global clients who were looking for marketing support. With time, Shivankit brought in strong team members to diversify operations and help more clients achieve their targets.
• Marketing Masala has been a bootstrapped and profitable company since its inception.

Jun 2013 – Jun 2014 · 1 yr · New Delhi Area, India

• At DealsAndReads, Shivankit and his team curated online shopping site reviews for shoppers to make an informed decision while purchasing online. He was handling a team of content writers, online marketers, and analytics professionals.
• Shivankit learned critical skills with his second venture including digital media, SEO, setting up a team, and dealing with brands for sponsorships.

Apr 2013 – Jun 2015 · 2 yrs 2 mos · Patiala Area, India

• This was Shivankit's first startup which was a student-run magazine in Thapar University, India.
• He was handling a team of content writers, a sales team (to sell advertising), designers, photographers, and editors.
• The magazine was published quarterly and provided students with information about events, food and beverage in their city, opportunities for work, media recommendations, and more.
• The magazine reached out to more than 5000 university students every quarter.
• With this first venture, Shivankit learned skills like team management, vendor management, sponsorship negotiation, and content creation.
• Not to mention, the fundamental idea of persistence to make a startup come to life was a core learning for Shivankit as he ventured out for the first time at a young age of 21.