Jun 2020 – Mar 2026 · 5 yrs 9 mos · Bengaluru, Karnataka, India

• 7+ years of experience leading influencer onboarding, category growth, and content strategy across fashion, food, and sports.
• Onboarded 100+ creators in top categories (Food, K-pop, Art, Home) through targeted Instagram outreach, helping scale creator supply 3x while reducing acquisition costs.
• Used Glance AI, Midjourney, Foocus & Canva to generate diverse outfit visuals aligned with U.S. fashion trends, cutting content turnaround time by 60%.
• Launched daily fashion collections, ensuring visual consistency and trend relevance—drove 30%+ increase in product views and user engagement.
• Programmed 15+ daily trends for Shoppertainment using global news and pop culture triggers, boosting content engagement by 40%.
• Led content optimization for the Food category, doubling live show views from 47 to 100+ per day, and improving video quality to publish-ready with minimal rework.
• Ran the October Fest campaign, increasing daily orders from 100–200 to 250–300+ through curated product strategy and creator-led content.
• Led Roposo Local Live from the ground up—built the ops model, onboarded agencies, and increased live show frequency 4x across Delhi & Mumbai.
• Directed live commerce shows, solved real-time execution issues, and developed playbooks that improved show retention by 45%.
• Executed 3 successful content experiments (₹1 Sale, Ultra Value Deals, Affiliate Offers), identifying low-cost kitchen/home items as top performers.

Jul 2019 – May 2020 · 10 mos · Bengaluru, Karnataka · On-site

• : Handled Rajasthani and Hindi languages end-to-end—from user onboarding to trend creation and daily performance tracking.
• : Onboarded users and encouraged them to post more about trending topics to grow regional content engagement.
• : Moderated content to maintain community guidelines and ensure a safe and fun space for users.
• : Ran regional campaigns tailored for Rajasthani and Hindi audiences to boost interaction and local relevance.
• : Organized user meetups to build stronger creator and user communities offline.
• : Pushed trending notifications to users, increasing engagement with timely and relevant alerts.
• : Monitored daily content performance and user behavior, using data to improve strategy and content ideas.
• : Launched and managed the Chatbox feature, including a fun campaign to make it more interactive.
• : Worked with CleverTap for targeted user engagement, notifications, and behavior analytics.

Apr 2017 – Jul 2019 · 2 yrs 3 mos · Bengaluru, Karnataka

• : Led a team of 4 BDEs, providing guidance, tracking performance, and ensuring team goals were met consistently.
• : Managed client communication, ensuring all inquiries were answered promptly and professionally to build trust and retention.
• : Negotiated and closed long-term contracts, helping drive sustainable revenue and customer loyalty.
• : Planned and executed marketing & sales initiatives, including promotions to attract and retain clients.
• : Conducted market research to identify new growth opportunities and improve outreach strategies.
• : Reached out to potential clients via calls, emails, and in-person meetings to generate leads and close deals.
• : Worked closely with existing customers to boost repeat purchases and upsell additional products and services.