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Ashley Downey

Business Development Executive

Washington, DC, United States16 yrs 10 mos experience
Highly Stable

Key Highlights

  • Unified global GTM teams for enhanced execution.
  • Developed scalable onboarding programs with measurable impact.
  • Led initiatives that improved sales performance and compliance.
Stackforce AI infers this person is a SaaS Revenue Enablement expert with a strong focus on GTM strategy and operational excellence.

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Skills

Core Skills

Go-to-market StrategySales EnablementProgram ManagementOperations ManagementSales OperationsSalesTeam Leadership

Other Skills

SPICEDGong.ioSalesforce CPQInstructional DesignMonetization StrategyDeal DeskProcess ImprovementSalesforce.com AdministrationNew Business DevelopmentCustomer EngagementConsultative SellingSales ProcessesTraining & DevelopmentChange ManagementData Analysis

About

I help GTM teams turn strategy into clear, repeatable actions that drive consistent execution and measurable business outcomes. • Senior Revenue Enablement leader connecting strategy, systems, and people across global GTM teams • Experience spanning enablement, operations, onboarding, and leadership, bringing a full-system view of how organizations scale and execute • Known for translating strategy into field-ready behaviors that show up in real customer and selling moments • Builder of enablement programs that meet teams where they are and create clarity across the customer lifecycle • Deeply embedded in cross-functional work with Sales, RevOps, Product Marketing, and Customer Success to solve performance challenges at the root • Experienced launching global methodologies, redesigning onboarding, and aligning systems to support the way teams actually work • Focused on turning strategy into clear, repeatable actions teams can use every day • Driven by outcomes that show up as consistent behaviors, stronger execution, and scalable business impact

Experience

16 yrs 10 mos
Total Experience
8 yrs 3 mos
Average Tenure
3 mos
Current Experience

Intuit

Senior Agile Sales Enablement Specialist

Jan 2026Present · 3 mos

The knot worldwide

5 roles

Director, Global GTM Enablement

Promoted

Apr 2024Nov 2025 · 1 yr 7 mos

  • Unified GTM Readiness + Revenue Enablement into one global function, doubling team capacity and supporting 600+ customer-facing professionals across 12 countries.
  • Re-architected global onboarding for four newly restructured vendor-facing teams across Ireland + India; delivered a zero-disruption launch and enabled the Ireland team to hit 100%+ quota in month one.
  • Built and launched Leading with Value, a four-month SPICED-based blended learning program that improved global conversation quality and delivered 80% engagement through LMS design and analytics.
  • Embedded SPICED into Gong workflows and partnered with QA to define “what good looks like,” raising framework compliance from 23% → 85% and giving leaders actionable visibility into deal/discovery quality.
Go-to-Market StrategySales EnablementProgram ManagementSPICEDGong.io

Associate Director, Enablement

Feb 2023Mar 2024 · 1 yr 1 mo

  • Led enablement for Customer Onboarding, Collections, and Support, while managing the Onboarding team and establishing standards, playbooks, and performance dashboards.
  • Rebuilt onboarding workflows with a structured 30-day outreach cadence, improving vendor experience within 90 days (CSAT +15 points to 95%+, cycle time reduced 4→2 weeks, participation 50%→65%).
  • Supported the U.S. CPQ transformation by translating manual Deal Desk workflows into scalable automation and delivering global enablement, driving a 50% lift in new-business productivity.
  • Oversaw Guru implementation across the U.S. and Canada, centralizing documentation and improving accuracy and self-sufficiency for customer-facing teams.
Sales EnablementProgram ManagementGo-to-Market StrategySalesforce CPQInstructional Design

Associate Director, Operations

Promoted

Apr 2020Jan 2023 · 2 yrs 9 mos

  • Led Operations teams across Sales Support, Contracts, Customer Support, Collections, and Policy—building playbooks, standards, and performance frameworks that improved consistency and scalability.
  • Operationalized the Vendor Assistance Program during COVID-19, enabling financial relief for ~30% of U.S. vendors and sustaining business continuity.
  • Built and scaled TKWW’s first Deal Desk to address pricing inconsistency, over-discounting, and visibility gaps—resulting in a 12% YoY increase in ASP and enabling future CPQ validation rules.
  • Led cross-functional pilot to operationalize a new monetization strategy, defining workflows, standards, and training across Product, PMM, and Sales.
Operations ManagementProgram ManagementSales OperationsMonetization StrategyDeal Desk

Manager, Operations (Promoted from Associate after 1 year)

Promoted

Sep 2017Mar 2020 · 2 yrs 6 mos

  • Unified sales tools and workflows across WeddingWire.com and Bodas.net, aligning global processes across proprietary CRM + Salesforce.
  • Led a 12-person team through the WeddingWire–XO merger, centralizing operational support for 300+ sales reps and standardizing compliance and policies.
  • Served as North America SME for revenue rules and governance; built the first centralized Business Rules resource, improving clarity and informing creation of the Deal Desk.
  • Administered Salesforce to improve forecasting accuracy and reporting consistency across the revenue organization.
Sales OperationsTeam LeadershipProcess ImprovementSalesforce.com Administration

Sales, Associate --> Senior Associate

Dec 2016Aug 2017 · 8 mos

  • Consistently exceeded new-business targets, achieving 105% quota attainment (103% average across tenure) and earning promotion to Senior Sales Associate within six months.
  • Built strong frontline selling experience across discovery, qualification, objection handling, and negotiation — foundational skills that later informed global enablement programs and coaching frameworks.
SalesNew Business DevelopmentCustomer EngagementConsultative SellingSales Processes

Abercrombie & fitch

Senior District Manager

Sep 2008Sep 2016 · 8 yrs · US and International

  • Led multi-market operations across U.S. and international regions, managing large teams, developing leaders, and driving performance through consistent coaching rhythms and operational excellence.
  • Built and operationalized scalable training, onboarding, and performance frameworks that strengthened leadership development, execution consistency, and customer experience.
  • Oversaw talent development, workforce planning, and operational standards for high-volume regions, elevating both team capability and business performance.
Team LeadershipTraining & DevelopmentOperations Management

Education

Radford University

Bachelor of Arts (B.A.) — Social Work

Jan 2004Jan 2008

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