Kruthikha Sankaranarayanan — AI Researcher
#Serendipity #MADTech #MMM #QualityAssurance #Leadership #Management Skills Currently on a career transformation ! Coming from a QA background, I have applied Shift Left to my career path . Hence realized the problem sooner than later at the cusp of 30. 30's Moved from IT space to media agency space, working for the media giant GroupM - Mindshare . Spending all my time into solving many puzzles for Indian brands . Working closely with brands in categories like online gaming , home furnishing business and FMCG delivering cutting edge analytic solutions like TV attribution modelling ,market mix modelling and sales volumetrics projections . With cookie deprecation in place , MTA failing marketers' decisions , MMM is the go to practice across industries and happy to be at a happening place with lots of interesting work to take up. Digital space expanding its arms every single day, its increasingly complex to measure incrementality and this is my everyday challenge amongst others. There is a lot of leadership potential within me which has already raised lots of eyebrows positively ofcourse and there is lot more to unravel. 20's Electronics and communication graduate from Anna University , and a university rank holder . I have been largely into quality assurance and customer data analysis , insights and reporting. I have worked for the NA Telecom networks Lumen (previously Centurylink) , Verizon and Virgin Media UK. I have completed PG certificate in Media and Entertainment Management from MICA.
Stackforce AI infers this person is a MarTech professional with strong analytics and data science capabilities.
Location: Bengaluru, Karnataka, India
Experience: 13 yrs 4 mos
Skills
- Data Science
- Analytics
- Data Analysis
- Media Analytics
- Quality Assurance
- Telecommunications
Career Highlights
- Expert in Market Mix Modelling and Analytics
- Strong leadership potential with proven results
- Diverse experience across IT and Media sectors
Work Experience
Nestlé
Senior Data Scientist (5 mos)
Analytic Edge
Analytics Manager (2 mos)
Career Break
Health and well-being (3 mos)
GroupM Nexus
Data Science Manager (7 mos)
Mindshare
Director Analytics (2 yrs 6 mos)
Director Analytics (3 yrs)
Data Science Intern (3 mos)
Lumen Technologies
Senior Software Consultant (2 yrs)
Consultant (2 yrs 7 mos)
VERIZON
Test Analyst (1 yr 1 mo)
Tata Consultancy Services
IT Analyst (4 yrs 7 mos)
Education
PG Certificate at MICA | The School of Ideas
B.E. at Easwari Engineering College
