Mar 2025 – Dec 2025 · 9 mos · Dubai, United Arab Emirates · On-site

• Performed root cause analysis on user drop-offs, resolving friction points and boosting feature adoption by 25%.
• Drove feature implementation PRD to launch, delivering onboarding flow that reduced drop-offs by 18%.
• Spearheaded the 0-to-1 website MVP launch within deadline, enabling Day-1 lead capture and marketing activation.
• Implemented CRM data hygiene automation, ensuring 100% accuracy and reducing duplicate/incorrect entries by 95%.
• Built BRD & developed journey for AI knowledge base prompt card model increasing adoption rate by 47%.
• Managed product design of AI data asset management system with different image creation model resulting 92%
• reduction in manual work.
• Built agentic lead qualification framework & drip funnel, improving lead conversion and shortening sales cycle.
• Designed & launched segment-specific GTM strategy, enabling digital presence 98% lead generation.

Sep 2024 – Apr 2025 · 7 mos · Remote

• Primary & secondary research to validate the assumption with sample size of 100+ user identifying pain points & prioritizing feature improvement or adoption using impact & effort for product market fit.
• Live business project teardown on quick commerce over supply chain life cycle management within 5 days.
• Leading team of 8 people to build product user sense & GTM for cart abandonment.
• Resulting in 50% decreased in the cart abandonment rate.

Dec 2023 – Feb 2025 · 1 yr 2 mos · India · Remote

• Studentkart is an innovative platform offering personalized packages of essential personal care products. With over 150+ product options & minimum savings of up to 25%, Studentkart streamlines the shopping experience for over 1000 of students in PG accommodations, delivering convenience, affordability & customization at scale.
• Product market fit research against a survey size of 70 samples.
• Led automation over sales process for order packages.
• Managed API integration for automated response to user request.
• Reduced response time by 20% through automation leading 15% increase in sales.
• Inventory lifecycle for over 150+ products across monthly vendor operations.
• Created GTM strategy within 4 weeks enhance customers sales experience.
• 57% increased in sales & 27% uplift in retention within 6 weeks post launch.

Oct 2022 – Nov 2023 · 1 yr 1 mo

• Managing overall 37% churn over the onboarding & completion of the development plan.
• 1 pager proposal with goals to be achieved by user & feature functionality across the journey automation.
• Created PRD & technical relationship lucid chart over frontend response through wireframing within 1 week.
• Rapid Experimentation on sprint planning, user stories product development & cross collaboration tools for effective
• output within 4 weeks.
• Soft product launch in 5th week for user testing ability post feature & journey optimizing automation resulting in
• decreased in the churn rate by 25% on onboarding.

Jun 2021 – Sep 2022 · 1 yr 3 mos

• Designed user-centric user interface on UI/UX principle for an international payment app market size of USD $96.2 billion, optimizing cross-border transactions & enhancing the global user experience.
• Conducted market research primary & secondary for the solving the NPS issues with 2000+ customer segmented
• feedback post text-sentimental analysis an 86% increase in promoters.

Dec 2019 – Apr 2021 · 1 yr 4 mos

• Created a go-to-market-strategy campaign scaling 100-to-1000 ensuring new market verticals.
• Post campaign gathered 300 user feedback through Survey Monkey 60% uplift in user experience within 45 days.
• SQL data extraction & creation of inner & outer join tables for structured information from database.
• 27% increase in referral traffic subscription.
• 32% increase in subscriptions to new product offerings.

Jan 2019 – Nov 2019 · 10 mos · Remote

• Detailed BRD based on user pain points for USP using factor analysis guiding course design & development in 4
• weeks.
• Build go-to-market strategy for potential channels resulting in 50000 impressions, delivered a 10% boost in active reach & 50% new acquisition post-campaign in 3 months.
• API LMS gamification integration with real time lab experience for functionality & 80% real time user learning curve
• experience.
• 33% increase in NPS & 13% uplift in users automated notification trigger to keep user engagement.