Jul 2022 – Mar 2026 · 3 yrs 8 mos

• Led growth for the B2C Edtech division offering 80+ certification courses and 7+ placement programs, scaling revenue from $2.05M to $6M through full-funnel strategies across paid ads, influencer marketing, organic, and partnerships. Enhanced lead quality and sales rigor, improving efficiency by 60%, and launched 3 new courses contributing 30% to topline growth. Drove 1M+ jobseekers annually for the fresher jobs category via SEO and brand campaigns. Tripled B2B recruiter revenue ($600K to $1.7M) through better monetisation, lead scoring, and funnel optimisation. Maintained strong CM1/CM2 margins via CAC and LTV control. Spearheaded AI-driven automation to reduce recruiter review time by 60% and improve CSAT by 25%. Part of the core founding team and led strategy, investor reviews, and a 40+ member cross-functional team across marketing, product, design, and data.

Jan 2020 – Sep 2022 · 2 yrs 8 mos

• Led GTM and monetisation of the domestic recruiter business by introducing a freemium model where recruiters paid for enhanced listing visibility and higher-quality applicants, scaling revenue from $29K in Year 1 to $600K in Year 2. Built and managed a 20+ member sales and service team with defined SLAs, performance metrics, and renewal workflows. Implemented LeadSquared to automate sales operations, boosting pipeline velocity and increasing efficiency by 2–5x. Drove growth and execution by leading two cross-functional teams of 20+ across sales and marketing.

Jul 2018 – Dec 2019 · 1 yr 5 mos

• For our internship business, drove 3.3M+ student acquisitions over two years through performance marketing, referrals, campus programs, and university partnerships. Formed hiring partnerships with Google, Spotify, Airbus, Nestle and more launching internship campaigns that generated 200K–300K registrations each. Created iconic initiatives like ‘Intern with Icon’ with A.R. Rahman, Arvind Kejriwal, Ritesh Agarwal, and many more driving 100K+ signups per campaign and achieving a 50% YoY lift in brand search volume. Led a 7-member marketing team and worked cross-functionally with design, product, and data teams to scale execution and impact.

Dec 2015 – Jun 2018 · 2 yrs 6 mos

• Executed corporate marketing strategy to position Internshala as the top internship destination for startups and corporates in India. Drove 108% growth in new employers in Year 1 and 55% in Year 2 through SEO, Google Ads, partnerships, and cold outreach. Built strategic alliances with govt bodies (Delhi, AP, Maharashtra), AICTE, and top institutes to generate 2,000+ internships. Led the “India’s Best Startup Internships” campaign with TiE and Digital India, onboarding 2,000+ startups and boosting brand credibility in the early-stage hiring ecosystem.