Balkar Singh Rao

Digital Marketing Specialist

India12 yrs 9 mos experience

Highly Stable

Key Highlights

Architect of intelligent marketing systems using AI.
12 years of experience with 100+ Marketo instances.
Leader in marketing automation at HERE Technologies.

Stackforce AI infers this person is a MarTech expert specializing in marketing automation and AI-driven strategies.

Contact

Skills

Core Skills

Marketing AutomationMarketo

Other Skills

Reporting & AnalysisAnalytical SkillsCommunicationProblem SolvingContent MarketingPaid Search StrategyMarketingMarketing StrategyStrategic PlanningMicrosoft OfficePowerPointBusiness DevelopmentGraphic DesignVideo ProductionTeam Management

About

I architect marketing systems in Adobe Marketo Engage and build the AI layer that makes them intelligent. 12 years, 100+ instances, from mid-market to global enterprise. Currently at HERE Technologies, leading the technical side of marketing automation. Increasingly, my work sits at the intersection of deep Marketo architecture and applied AI aimed at better marketing outcomes.

Experience

12 yrs 9 mos

Total Experience

10 yrs 1 mo

Average Tenure

2 yrs 8 mos

Current Experience

Here technologies

Marketing Manager

Sep 2023 – Present · 2 yrs 8 mos · India · Remote

Some key initiatives:
Documentation & Stakeholder Alignment:
👉 Troubleshooting and clarifying our Marketo/SFDC workflows to educate our sales team and ensure alignment.
👉 Deeply involved in dissecting and troubleshooting our Marketo/SFDC workflows.
Database Optimization:
👉 Enhancing our marketing database to improve campaign targeting and effectiveness, through meticulous data cleaning and quality checks.
Lifecycle Model & Lead Scoring Optimization:
👉 Updating our customer lifecycle model and refining lead scoring to better capture quality leads.
Compliance Initiatives:
👉 Leading efforts to align Marketo operations with GDPR and CCPA, ensuring responsible data management and building customer trust.
Email Preference Center Optimization:
👉 Improving the design and options of our Email Preference Center to increase user control and engagement.
ABM Implementation:
👉 Working with senior stakeholders to implement targeted marketing strategies for key accounts to improve engagement and conversions - driving better ROI and customer satisfaction.
Stack Documentation:
👉 Creating detailed documentation for our marketing tools to enhance understanding and utilization of our tech stack.

Reporting & AnalysisAnalytical SkillsCommunicationMarketoProblem SolvingMarketing Automation

Grazitti interactive

5 roles

Senior Manager Marketing Automation

Promoted

Jul 2021 – Sep 2023 · 2 yrs 2 mos

Specialized in Adobe Marketo Engage to enhance customer operations.
Actively coached team members in Adobe Marketo Engage, ensuring effective application across customer accounts.
Managed Marketo Services for a portfolio of customers specifically assigned to our team.
Developed streamlined processes for smooth service delivery and operational scalability.
Gained comprehensive experience in marketing automation, team leadership, and process optimization.

Reporting & AnalysisAnalytical SkillsMarketing Automation