Sep 2025 – Feb 2026 · 5 mos

Mar 2025 – Sep 2025 · 6 mos

Sep 2023 – Mar 2025 · 1 yr 6 mos

Jan 2022 – Jan 2023 · 1 yr · San Francisco

• First marketing hire, brought on to build brand awareness, create messaging strategy, drive sales pipeline, draft sales and product collateral, and own partnerships.
• Developed go-to-market strategy, partnering with sales, product, and investment teams, focused on driving high-converting opportunities.
• Created new sales decks and messaging, overhauled website for SEO, developed full-funnel sales/ marketing playbooks, and honed ICP.
• Built Series A deck for pitching VCs and potential investors.
• Ran successful guerilla-style event presence for Money 20/20 to help drive awareness and pipeline.
• Owned partnership enablement and was responsible for direct partnership pipeline numbers.
• Responsible for outbound sales SLAs through support and mentorship of BDR team.

Jan 2021 – Jan 2022 · 1 yr · San Francisco Bay Area

• Hired to stabilize and grow marketing-sales funnel with a focus on net new and expansion pipeline. Rebuilt the marketing-sales process with new definitions of funnel stages, clear SLAs, automated outreach sequences, and hired new in-house Pre-Sales Team.
• Increased MQL to Opportunity by 44% through a restructured lead scoring engine and optimization of digital and email nurture campaigns to ensure sales team focused on highest quality leads.
• Ran A/B tests on website and landing pages to increase velocity of lead to MQL by 20% QoQ.
• Managed the digital marketing team with an annual 7-figure budget and developed targeted ads strategy that increased the following quarter's opening pipeline by 120% YoY.
• Created ABM expansion campaign to focus on top-tier customer accounts, driving a 41% QoQ increase in expansion won ARR.
• Built multi-touch nurture campaigns tailored to each vertical industry to ensure engagement throughout the sales lifecycle.
• Developed new marketing funnel dashboards to accurately present marketing-sales funnel health and highlight crucial metrics to Execs and Board.

Jan 2020 – Jan 2021 · 1 yr · San Francisco Bay Area

• First marketing hire, responsible for go-to-market and growth strategy, ABM, demand generation, content creation, & marketing & sales operations.
• Grew Sales Qualified Opportunities by 314% QoQ through automated cold outbound ABM campaigns.
• Designed and launched new website, messaging, and digital content to drive top-of-funnel engagement.
• Worked closely with Sales and Partnerships teams to create ABM-targeted lead lists and craft email and sales call outreaches tailored to individual accounts and prospect tiers.

Jan 2019 – Jan 2020 · 1 yr · San Francisco Bay Area

• Owned strategy and implementation of demand generation campaigns to drive net new Marketing Qualified Leads and Sales Qualified Opportunities.
• Increased MQL volume by 750% YoY by crafting, launching, and optimizing a dynamic long-form email nurture campaign tailored to eight personas across five verticals and three regions.
• Responsible for webinars, ABM-targeted video content, and automated recurring demo webinar that drove hundreds of top-tier opportunities.
• Streamlined, automated, and measured marketing and sales workflows. Reported weekly on campaign performance and results of A/B tests on everything from email design and messaging to web forms and landing pages.

Jan 2017 – Jan 2019 · 2 yrs · San Francisco Bay Area

• Developed and executed campaigns for Dropbox Business to drive net new opportunities for the sales team.
• Created and implemented "BDR Reasons to Call," which tasked our Business Development Reps with proactive outreach around new and relevant content to drive Sales Qualified Opportunities.
• Demonstrated significant increase in middle-of-funnel conversions and tied increases directly to revenue, including several sizeable eight-figure enterprise deals.
• Built lead scoring model and owned overall pipeline strategy.
• Responsible for all Dropbox Business webinars and video creation.

Aug 2016 – Sep 2017 · 1 yr 1 mo · San Francisco Bay Area

• Owned marketing for Story by PulsePoint, a new product designed for digital marketers. Responsible for ramping up all inbound pipeline generation and on-boarding of all marketing tools including Marketo, ON24, and Google Analytics. Built digital ad programs for paid social, paid search, and native. Drove exponential growth MoM of net new leads and created a full funnel nurture program to drive leads to close. Oversaw a team of 3 SDRs and worked with them to build sales-marketing aligned strategies.

Oct 2015 – Aug 2016 · 10 mos · Palo Alto, California

• Led strategy and execution of demand generation marketing activities designed to grow sales pipeline. Built outbound, nurture and drip programs.

Jun 2014 – Oct 2015 · 1 yr 4 mos · San Francisco Bay Area

• Planned and executed all email marketing campaigns, primarily for events, product updates, and user messages. Managed front and back-end of Marketo, sending all external company communications to our 100,000+ user base as well as C-level and other executives at major financial and insurance institutions. Designed email marketing templates in HTML and optimized for mobile, web, and various email clients. Built and ran LinkedIn and Facebook promoted posts with targeted messaging for key client prospects. Measured and reported on the performance of all digital marketing campaigns, and assessed against KPIs.

Mar 2013 – Jun 2014 · 1 yr 3 mos · San Francisco Bay Area

• As a Marketo Certified Expert, I built automated email pipelines that drove onboarding and revenue for the company's various SaaS products. Rebuilt all email pipelines to increase open and click rates, while conducting A/B testing to create the most strategic campaigns possible. Provided all email content for the launch of the new VerticalResponse freemium product.

Sep 2011 – Oct 2012 · 1 yr 1 mo · San Francisco Bay Area

• Conducted day-to-day public relations efforts and communications campaigns. Secured hundreds of media hits for client news and interviews. Drafted and edited press releases, pitches, blog posts, contributed bylines and internal PR documents. Submitted clients for speaking opportunities and trained them in speaking to media. Ran four Twitter handles and Facebook pages, updating regularly and engaging with key influencers.