Jul 2021 – Dec 2024 · 3 yrs 5 mos · Remote

• Enhanced MQL Conversion – Spearheaded Eloqua-CRM integration, boosting MQL conversion rates and streamlining lead flow to sales.
• Optimized Email Campaigns – Leveraged automation and segmentation to drive a increase in engagement rates.
• Data-Driven Insights – Developed real-time reporting dashboards in Salesforce and Eloqua, enabling data-backed decision-making.
• Lead Scoring & Sales Alignment – Delivered lead scoring models, improving sales-qualified leads and marketing-sales collaboration.
• Team Leadership & Efficiency – Led a team of marketing specialists, driving process improvements and operational efficiency.
• Key Achievements:
• Achieved to increase engagement rate on email campaigns by optimizing targeting and segmentation strategies.
• Played a pivotal role in transforming Civica’s marketing automation team, leading to increased customer engagement and overall campaign performance.
• Leveraged marketing automation expertise to reduce agency involvement for integration of other marketing platforms.

Aug 2018 – Jul 2021 · 2 yrs 11 mos · Remote

• Designed and implemented B2B lifecycle marketing campaigns, leveraging Eloqua for personalized engagement.
• Reduced email bounce rates by implementing database hygiene and mail server configuration.
• Enhanced segmentation strategies using dynamic content, improving click-through rates.
• Collaborated with cross-functional teams to improve data integrity and reporting accuracy.
• Key Achievements:
• Boosted open rates and click-through rates through different campaign strategies and data-driven optimization.
• Developed training modules to onboard new team members, standardizing best practices across the marketing department.
• Developed streamlined processes and templates that reduced campaign development time, improving quality control and enhancing coordination across cross-functional teams.

Jul 2017 – Aug 2018 · 1 yr 1 mo · Mumbai Area, India · On-site

• Managed end-to-end Eloqua campaigns, collaborating with marketing teams to deliver high-quality digital marketing solutions.
• Designed and executed marketing automation strategies, contributing to enhanced campaign performance and accuracy.
• Conducted QA testing on campaign workflows, reducing errors and ensuring smooth campaign launches.
• Key Achievements:
• Reduced error rate through enhanced QA processes, resulting in higher-quality campaign execution.

Aug 2015 – Jul 2017 · 1 yr 11 mos · Mumbai Area, India · On-site

• Delivered optimized email marketing campaigns for B2B clients using Marketo, achieving substantial engagement improvements.
• Streamlined project management through JIRA, enabling efficient campaign execution and quality control.
• Assisted in onboarding and training new team members, ensuring alignment with industry best practices.
• Developed comprehensive process documentation to help new team members quickly understand team workflows and provide an easy reference for future email development projects.

Feb 2015 – Aug 2015 · 6 mos · Mumbai, Maharashtra, India · On-site

• Developed web applications focused on UI design and database management, contributing to B2B marketing strategies.
• Supported a job search application as part of an academic project, gaining foundational experience in web development.