Apr 2025 – Present · 1 yr 1 mo · San Francisco Bay Area · Remote

• #1 beta tester! Provide feedback on UX
• provide access to marketing leadership for advice and opportunities
• explore product/market fit to enhance business alignment with market demands.
• mentor and coach leadership team.

Mar 2025 – Jan 2026 · 10 mos

• provide connections to helpful people for multiple perspectives and to uncover opportunities
• explore product/market fit to enhance business alignment with market demands.
• guide investment-seeking efforts to secure funding and foster growth.
• mentor and coach leadership team.

Oct 2023 – Feb 2025 · 1 yr 4 mos · San Jose, California, United States · On-site

• operated as a divisional CIO supporting the Global Marketing Organization
• owned largest Gen AI implementation in the world, GenStudio; generated $22B+ annually
• led Product Management; software development by 50+ engineers for 1,600+ users
• massive scaling of personalized content: creating 1,000+ marketing assets each week
• optimized the global marketing stack; eliminated 90 solutions in 12 months
• ensured cross-marketing campaign collaboration; year-over-year lift exceeded 10% and $2 billion
• reported directly to CEO on Adobe solution usage; led to 10x increase of Gen AI by Marketing
• led change management for workflow; migrated 1,500+ marketing users to Workfront

Jan 2022 – Present · 4 yrs 4 mos

• independent consultant advising AI-native companies on securing funding and exit strategies
• Strategic Advisor of Lucent.ai
• Strategic Advisor of ssender.ai
• Strategic Advisor of [stealth]

Oct 2021 – Nov 2022 · 1 yr 1 mo · San Francisco Bay Area · Hybrid

• assumed ownership of outgoing CIO’s MarTech roadmap and developed marketing strategies
• launched online subscriptions for New Yorker, Vogue, Wired and other brands; beat target by 25%
• unified CRM teams across marketing under my leadership; reduced labor costs by 20%
• renegotiated CDP vendor agreements; saved the company $1M annually

Jan 2020 – Sep 2021 · 1 yr 8 mos

• created the Marketing Technology team and laid the foundation for AI-driven marketing efforts
• implemented new CDP; migrated 600 campaigns in 7 months without interruption
• migrated to new ESP; improved launch on-time rate by 30% and click through rate by 20%
• launched first AI-based personalized campaigns; increased annual revenue by $200M

Jan 2020 – Jan 2021 · 1 yr

• created the Marketing Technology team and laid the foundation for AI-driven marketing efforts

May 2011 – Jan 2020 · 8 yrs 8 mos · Redwood City · On-site

• built team from a bit player to a full division of the marketing department
• owned and developed full marketing tech stack; doubling revenue to $800M in the first 4 years
• pioneered AI-driven targeting and marketing personalization; increased annual revenue by 20%
• grew team from 3 to 45 including: operations, engineering, data scientists, product management

Oct 2008 – May 2011 · 2 yrs 7 mos · San Francisco Bay Area

• created global campaign launch process, served as software product manager of team using it
• implemented global content supply chain; 300% increase in on-time campaigns launches
• consolidated domestic marketing project management team; savings of $1M in reduced headcount
• unified global marketing project management; opened 2 new offices in London and Singapore

Jul 2005 – Sep 2008 · 3 yrs 2 mos · San Jose, California, United States · On-site

• oversaw development and roadmap of custom marketing solutions
• owned the first AI-driven home page targeted solution; generated more than $90M in revenue
• developed the first BI reporting solution for marketing; yielded ~10% increase in global revenue
• invented global content supply chain solution; migrated 100% of campaigns to it in 1 year

Sep 2004 – Nov 2005 · 1 yr 2 mos · San Francisco Bay Area

• owned online behavior tracking, email operations, and technology
• launched their first CDP; delivered first email-attributed revenue of more than $100M/year
• implemented online behavior tracking solution; increased conversation rates by more than 10%

May 2002 – Sep 2004 · 2 yrs 4 mos · San Jose, California, United States · On-site

• launched 1st-party data collection solution and led data cleansing efforts
• implemented site behavior tacking solution; improved lead routing rates by ~25%
• led first business address-matching initiative; consolidated ~20% of accounts

Oct 1999 – Feb 2002 · 2 yrs 4 mos · San Francisco, California, United States

• responsible for development and maintenance of clients’ campaign-based websites
• led website development production team; generated revenue of $100M+ for Taco Bell and others
• created first loyalty program for McKesson; increased pharmacy retention rates by more than 10%

Jan 1999 – Jan 2002 · 3 yrs

• responsible for development and maintenance of clients’ campaign-based websites

Nov 1994 – Oct 1999 · 4 yrs 11 mos · Sacramento, California, United States

• managed all back-end aspects including finance, legal, accounting, and HR
• built 100+ websites; established online presence for Intel, Peet’s Coffee, Sutter Health, etc.
• secured Angel investor funding of nearly $500K; hired team of 20 and secured a physical location