Apr 2022 – Aug 2023 · 1 yr 4 mos · Bengaluru, Karnataka, India · Remote

• Manage a team of associates to drive tactical and strategic Inbound as well as Outbound campaigns.
• Activate marketing campaigns across all digital channels focused on Lead gen and increasing the sales pipeline.
• Own event execution as well as budgets and manage Algonomy’s presence at conferences and trade shows globally.
• . Successfully executed 9 events in a span of 5 months across America, Europe, APAC and MEA regions .
• Drive up-sell, cross-sell, and competitive campaigns with the goal of increasing customer retention, and increase renewals.
• Collaborate with product marketing, and customer success teams to create brand-specific messaging and roadmaps.

Oct 2021 – Apr 2022 · 6 mos · Bengaluru, Karnataka, India

• Marketer focused on achieving Marketing KPI's and campaign success.
• Own End to end execution and budgeting for Trade shows, Webinars, Account-based marketing, and demand generation campaigns.

Mar 2020 – Oct 2021 · 1 yr 7 mos · Bengaluru, Karnataka, India

• Achieved Annual Above and Beyond Employee Awards -FY2020 as well as for 2021.
• Conduct competitive/ industry benchmarking through Battlecards, SWOT, White Space analysis.
• Run Paid Social Ads, email, and drip campaigns and track their marketing spend and ROI.
• Liaise with the Product team to create messaging that aligns with our EagleView's brand positioning and educates the target audience about our Product differentiation.
• Design Research Scope and guidelines, Buyer Personas, and marketing collaterals.
• Work closely with the Sales stakeholders on lead generation, Nurture campaigns, GTM strategies.
• Work with external media agencies, vendors, and partners for logistics, event promotional activities.

Jun 2016 – Mar 2020 · 3 yrs 9 mos

• Conduct market positioning, competitor/industry/product analysis.
• Executed integrated marketing campaigns for APAC, EMEA, North America regions.
• Create surveys, templates, and questionnaires to gather segment and target specific information as per project requirements.
• Train new joiners and encourage strategic feedback for streamlining the process
• Tools: Hoovers, Factiva, Bloomberg, Dun & Bradstreet, Thomson Reuters.

Jan 2015 – Jun 2016 · 1 yr 5 mos

• Conduct research on the renewable power, energy, healthcare, oil and gas market and provide forecast for future prospects with focus on upcoming developments and opportunities worldwide.
• Handle activities related to website management, client queries, and prepare industry/sector snapshots, industry outlook reports and investment analysis reports.
• Handle consulting projects for major clients and perform cross-sector analysis across verticals.

May 2014 – Jul 2014 · 2 mos

• Extensive market research to study and understand the market dynamics of TATA Motors -
• Conduct customer sentiment analysis & competitor profiling to gain useful insights and thereby develop relevant go to market strategies