Feb 2021 – Oct 2024 · 3 yrs 8 mos

• Led the product marketing function for the Help Scout customer support platform.
• Sets quarterly product marketing strategies that ladder up to key business OKRs, influencing prospect and customer action down the funnel
• Supports the sales team in increasing their win rate with battlecards, decks, social proof, decks, and more, and recently helped them achieve a four-year record in new MRR
• Launches new features with comprehensive GTM strategies
• Runs customer marketing campaigns to drive adoption, add-ons, and upgrades
• Contributes pricing and packaging strategy to increase revenue and improve competitive position

Aug 2019 – Jan 2021 · 1 yr 5 mos

• Led the product marketing function, positioning and packaging the CLEVER suite of B2B marketing solutions to help sales win in a highly competitive industry.
• Informed the product roadmap based on deep client understanding, the competitive landscape, and industry trends
• Led all aspects of smooth product rollout, with alignment between product, sales, and marketing
• Optimized pricing and positioning of the product suite to compete, while maintaining margins
• Developed industry thought leadership featured in Forbes
• Empowered sales to see 20% growth during market downturn

Jul 2018 – Aug 2019 · 1 yr 1 mo

Sep 2016 – Jul 2018 · 1 yr 10 mos

• Supported sales-led motion with messaging, sales enablement, and GTM strategy for the CLEVER suite of marketing solutions.

Mar 2015 – Jun 2016 · 1 yr 3 mos

• Operated as solo marketer for technology consultancy that needed to translate broad company capabilities into cohesive solutions to communicate with new buyers.
• Translated complex suite of solutions into clear customer-facing messaging for core personas
• Wrote and managed creation of all marketing materials, including a new website, sales enablement content, and case studies
• Drove engagement and leads through social channels, blog posts, thought leadership assets, and email

Apr 2014 – Mar 2015 · 11 mos · San Francisco

• Planned and executed multi-channel campaigns targeting B2B enterprise buyers for MuleSoft’s SaaS solutions.
• Generated qualified leads through multi-touch marketing programs including emails, webinars, ads, content, in-person events, and more
• Created first sales-enablement playbooks and email campaigns to support team of BDRs and enterprise account executives
• Measured and reported on effectiveness of marketing campaigns, demonstrating constant improvement in solution messaging, lead and opportunity conversion rates, and product adoption

Sep 2011 – Mar 2014 · 2 yrs 6 mos · San Francisco

• Planned and executed multi-tactic marketing campaigns in fast-paced marketing consultancy on behalf of Fortune 500 clients.
• Practiced storytelling again and again for established brands--developed messaging frameworks to translate technical topics into clear value for B2B audiences
• Created engaging copy for emails, newsletters, sales materials, social media campaigns, client websites, brochures, presentations, playbooks, and more
• Set key performance indicators to analyze and deliver actionable insight on campaign performance
• Managed internal team members, creative teams, and vendor relationships

Jun 2010 – Jan 2011 · 7 mos

• Managed social media to acquire, retain and build a community of IdeaCrossing.org users.
• Researched and determined most effective social marketing tools and strategies, and stayed abreast of new tactics to continue to increase social success
• Engaged thousands of entrepreneurs in conversations via social channels
• Handled administrative duties, such as screening new members and testing new features of the site
• Contributed to strategy for future versions of the site