Jen Howard Hogg

CEO

San Francisco, California, United States21 yrs experience
Highly Stable

Key Highlights

  • Awarded Anaplan's FY26 CEO Award.
  • Recognized as FY23 Global Marketer of the Year.
  • Led initiatives that shaped Anaplan's brand reputation.
Stackforce AI infers this person is a B2B SaaS Marketing Leader with extensive experience in brand strategy and corporate communications.

Contact

Skills

Core Skills

Brand StrategyMarketing CommunicationsProduct MarketingSolution MarketingAnalyst RelationsBrand ManagementCorporate MarketingContent StrategyPublic RelationsBrand MarketingEvent Management

Other Skills

Thought LeadershipCustomer RetentionMessaging & PositioningLead GenerationSocial Media MarketingB2B MarketingDemand GenerationDigital MarketingOnline MarketingIntegrated MarketingEvent MarketingCustomer MarketingAgency RelationsEvent PlanningSalesforce.com

About

A seasoned tech professional with nearly two decades in enterprise SaaS at high-growth category-defining companies, Jen is an accomplished and versatile B2B Marketing Leader. During her tenure as Anaplan’s Global Sr. Director of Brand, Analyst and Public Relations, she and her teams helped to shape and amplify the Connected Planning platform's brand and product reputation across numerous channels, stakeholders and influencers. With a unique blend of communications, corporate and product marketing expertise, business process domain knowledge, and cross-functional relationship skills, Jen routinely delivers impactful results. In fact, she earned Anaplan's FY26 CEO Award and the FY23 Global Marketer of the Year. Prior to Anaplan, Jen founded JHH Consulting, a Bay Area marketing consulting business. Her clients ranged from a Series A startup to a publicly traded SaaS leader with a multi-billion dollar valuation, including Anaplan, Apttus, Folloze, Inkling, & MindTickle. Before consulting, Jen spent 10+ yrs helping create software categories and guide Silicon Valley start-ups to leadership positions at Marketo, Clarizen and Autonet Mobile. Jen has been consistently recognized for her category shaping experience, high-output in developing strategic global initiatives and executing multi-channel campaigns for brand awareness, thought leadership, influencer relations, lead generation, and client retention. Previously dubbed “the Swiss Army knife of Corporate Marketing” by her longtime mentor and two-time former boss, Jen powers through obstacles with a positive approach and leverages her broad skillset to create immediate, effective solutions. Colleagues and clients have described her as “dedicated,” “an all-star,” “proactive,” “pivotal,” “creative,” and “passionate about her work giving 100+% every day.” SKILLS & AREAS OF EXPERTISE - AR/PR/Influencer Relations - Corporate Marketing & Governance - Marketing Communications - Brand Strategy - Solution & Product Marketing - Messaging & Positioning - Thought Leadership - Content Strategy and Development - Copywriting/Editing - Global Event Management - Customer Marketing and Advocacy - Agency/Vendor Management SOFTWARE CATEGORY EXPERTISE - Marketing Automation (MA) - Collaborative Work Management (CWM) - Project and Portfolio Management (PPM) - Extended Planning & Analysis (xP&A) - Digital Operations Planning & Analytics (DOP&A) - Enterprise Performance Management (EPM) - Financial Planning & Analysis (FP&A) - Supply Chain Planning (SCP) - Sales Performance Management (SPM) - Revenue Operations (RevOps)

Experience

21 yrs
Total Experience
3 yrs 6 mos
Average Tenure
2 mos
Current Experience

Sabbatical leave

Career Break

Feb 2026Present · 2 mos

  • Taking time for family, personal care, reflection, and travel before going back to work (either fractional or full-time).

Anaplan

4 roles

Global Sr. Director of Brand Marketing, Analyst & Public Relations

Promoted

May 2025Feb 2026 · 9 mos

  • Lead a team responsible for the following high-impact initiatives and objectives:
  • Continuing to establish Anaplan as the category-defining leader of AI-driven enterprise-wide scenario planning and analysis
  • Ensuring Anaplan leadership are thought leaders and trusted authorities on decision excellence, AI-enabled planning, and resilient business leadership within the media and analyst communities
  • Enforcing consistent positioning and messaging across all touchpoints and channels, in support of increased brand awareness, account engagement, pipeline generation and customer retention
  • Providing industry insights and partnering with the corporate strategy team to inform leadership and help support the company’s strategic decision-making
Brand StrategyMarketing CommunicationsPublic RelationsThought LeadershipCustomer Retention

Senior Director of Solution Marketing and Global Analyst Relations

Nov 2022May 2025 · 2 yrs 6 mos

  • Promoted to leading a team of Solution / Product Marketers with expertise across Finance, Sales & Marketing, Supply Chain, HR and Workforce planning. Responsible for the placement, positioning/narrative, promotion, and programmatic launch of Anaplan’s portfolio of market offerings, while balancing investment across the marketing portfolio and messaging mix to enable broader brand, corporate, and growth objectives that advance the company’s holistic position in the market.
Solution MarketingProduct MarketingMessaging & Positioning

Global Senior Director of Analyst Relations

Promoted

Aug 2020Nov 2022 · 2 yrs 3 mos

  • The Anaplan Connected Planning platform has now been recognized by Gartner in all three of its core go-to-market domains – Finance, Sales and Supply Chain planning. While SAP and Oracle are also named in each, Anaplan is the only vendor with Leadership status across all three MQs – and uniquely, with a single product and user experience.
Analyst RelationsBrand ManagementPublic Relations

Consultant – Corporate Marketing and Analyst Relations

Feb 2018Aug 2020 · 2 yrs 6 mos

  • Anaplan, Inc. (NYSE: PLAN) is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance. Our platform—powered by our proprietary Hyperblock® technology—enables agile, collaborative, and intelligent planning, and digitally links business strategy to operational execution and financial outcomes. Leaders across industries rely on our solutions to connect teams, systems, and insights from across their organizations to systematically convert continuous change to advantage. Based in San Francisco, Anaplan has over 20 offices globally, 175 partners and more than 1,500 customers worldwide. To learn more, visit anaplan.com.
Corporate MarketingAnalyst Relations

Jhh consulting

Principal & CEO – Brand, Content Marketing & Communications Strategy

Feb 2017Aug 2020 · 3 yrs 6 mos · San Francisco Bay Area

  • High-impact B2B technology marketing and communications strategy; brand & corporate marketing governance; content strategy and creation (website and email copy/messaging, blog posts, ebooks, datasheets, press releases, pitch decks, case studies, bylines, award/speaking submissions, etc.); thought leadership/executive brand building; PR/AR/Influencer relations; event coordination; launch management; social media; sales enablement; customer marketing; and project management for a wide range of marketing initiatives.
  • · Clients range from Series A startup to a Public SaaS leader with $1B+ valuation – sampling of past and present clients include: Anaplan, Apttus, Folloze, Inkling, and MindTickle
Brand StrategyContent StrategyPublic Relations

Clarizen (now planview adaptivework)

2 roles

Director, Corporate and Brand Marketing

Promoted

Aug 2015Nov 2016 · 1 yr 3 mos

  • Clarizen is a collaborative work management solution designed for people who value their time, and for organizations that value cross-company engagement. Built on a secure, scalable platform, Clarizen brings together project management, configurable workflow automation and in-context collaboration to create a meaningful engagement experience that allows everyone to work the way they work best. Everyone involved can track projects, communicate effortlessly and participate on their terms. When employees can connect to a larger and more meaningful purpose, progress is not only clear, it’s accelerated. Organizations of all sizes, across 79 countries already rely on Clarizen to help engage their people and move their business forward. The company is privately held with office locations including San Mateo (California), Tel Aviv and London. To learn more, visit clarizen.com
Corporate MarketingBrand Management

Sr. Manager, Corporate Marketing

May 2013Aug 2015 · 2 yrs 3 mos

  • Clarizen is the leader in enterprise-class work collaboration and project management solutions that harness the power of the cloud to get work done efficiently, effectively and with better results. Fast to deploy and easy to use, Clarizen is redefining enterprise collaboration by connecting social context with tasks and projects to drive increased productivity and profitability. Clarizen fuels the high-performance teams of more than 2,300 organizations across 76 countries, including dozens of the Fortune 500. Most recently, Gigaom Research rated Clarizen at the top in its Sector RoadMap: process based collaboration in 2014 report. Founded in 2006, Clarizen is privately held with offices in San Mateo, California and Hod Hasharon, Israel. For more information, visit www.clarizen.com.
Corporate MarketingBrand Management

Adobe marketo

2 roles

Corporate Marketing Manager

Jun 2012May 2013 · 11 mos

  • Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo’s marketing automation and sales effectiveness software – including the world’s first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
  • As manager of Marketo's PR and awards program, I'm extremely proud to have helped the company earn the following accolades:
  • One of “America’s Most Promising Companies” by Forbes
  • The #1 Marketing Software Vendor on the INC 500
  • Named to The Wall Street Journal's 2012 "Next Big Thing" List
  • The #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal
  • 2012 CODiE Award Winner for Best Marketing Solution
  • The CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine for both 2011 and 2012
  • Best of ’11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange on Salesforce.com Appexchange
Corporate MarketingPublic Relations

Corporate Marketing Specialist

Aug 2010Jun 2012 · 1 yr 10 mos

  • Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work – and work together – to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.
  • Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of August 2011, more than 1200 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit http://www.Marketo.com, or subscribe to Marketo’s award-winning blogs at http://blog.marketo.com/.
Corporate MarketingPublic Relations

Autonet mobile

Brand Marketing and Events Manager

Jan 2008Jan 2010 · 2 yrs · San Francisco Bay Area

  • Responsible for all aspects of trade show management and special events for OEM partners.
  • Managed ad agency, budgets and annual marketing calendar.
  • Supervised and created marketing campaigns and content - including website updates, data sheets, and presentations - for OEM and Aftermarket channels.
  • Recruited, trained and managed field marketers to execute campaign promotions.
  • Managed company’s social media and digital presence.
  • Autonet Mobile is an Internet-based telematics and app service platform provider for vehicles. Privately designing a connected car solution for OEM manufacturers since 2005, Autonet’s patented technology platform allows a host of mobile apps for the car, supporting reliable connectivity and data communication between drivers’ smartphones and mobile devices and their vehicles.
Brand MarketingEvent Management

Epic promotions and image creations

Marketing And Advertising Intern

Mar 2001Jun 2001 · 3 mos · Santa Barbara County, California, United States

  • Developed targeted ad copy, drafted press releases and managed events.
  • EPIC is a private ad agency dedicated to the overall management of marketing & branding strategies.

Fidelity national title

Escrow Associate

Jan 2001Jan 2008 · 7 yrs

  • Managed all aspects of resale and refinance escrow transactions through collaboration with internal and external clients, leading to hundreds of successful real estate transaction closures.
  • With origins that can be traced back 165 years, Fidelity National Title Insurance Company, through its underwriting subsidiaries, is one of the nation's premier real estate service companies, providing title insurance and other real estate-related products and services.

Education

UC Santa Barbara

B.A. — Art History

Jan 1997Jan 2001

MediaBistro

Introductory and Intermediate Public Relations Courses

Jan 2008Present

Marin Catholic High School

A co-ed college preparatory high school.

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