Nov 2019 – Mar 2026 · 6 yrs 4 mos · United States

• Product and business enablement, GTM and product marketing for Roku’s suite of advertising products.
• Currently overseeing Roku’s International advertising expansion.
• Previously, DRI on
• Data privacy, Audience and Targeting products
• US Political
• Key achievements:
• 2025: Business enablement lead for Mexico ad market relaunch
• 2024: GTM lead for Brazil advertising market launch
• 2022: GTM lead for Mexico advertising market launch, and Roku Canada ACR launch
• 2020: GTM lead for UK advertising market launch
• 2020: Designed and launched Roku Audiences - a deterministic (and cookie-less) dataset of affinity and demographic segments. Available exclusively on Roku’s ad platforms

Mar 2019 – Nov 2019 · 8 mos · Global

• Traveling the world while working on contract roles, volunteering, yacht racing and looking for next f/t opportunity.
• Ask me about the adventures I’ve had!

Jun 2017 – Feb 2019 · 1 yr 8 mos · New York, New York

• (R&R of this position in similar to a Product Marketing role)
• Subject matter expert for the Data Sales and Operations org; owning commercialization and parts of Product Marketing for Oath’s proprietary data products
• Remit includes pre-Product launch business and policy compliance checks, develop/ present training material for internal stakeholders, synthesize Voice of Customer feedback for Product optimization, establish KPIs for Alpha/ Beta testing and monitor launch effectiveness via Sales data
• Prospect future data Product & Sales opportunities: evangelize benefit of data suite to internal Channel partners, lead strategy discussion w/ untapped proprietary data sources - partner Mobile Carriers, Verizon Fios and Oath media brands’ CRM data, etc
• Key achievement: designed and activated commercialization plans for three major Audience Data products - Verizon Wireless segments, Real Audiences segments and Oath Audiences segments

Apr 2016 – Jun 2017 · 1 yr 2 mos

• Nested within the Media Sales organization, my role is to advocate for our Customers’ audience Data and Targeting needs through partnership with Product, Marketing, Research, Business Development, external Vendors and other groups.
• Achievements include;
• Defining AOL’s Audience Data Asset Strategy in collaboration with Data Product group
• Designing the product rollout and measurement plan for RealAudiences by AOL, our 1st party mobile carrier-led (but not mobile only) audience targeting solution
• Lead in-person data and targeting training for our Platform Sales and Operations organizations in US and Canada
• Develop solutions for Customers’ complex technology-based challenges by identifying and bringing together key players from various functional and organization teams

Mar 2015 – Mar 2016 · 1 yr

• Direct reports: 3 | Indirect reports: 6 | Team across five US locations
• Head of a new division of Client Services where members are trained on both customer service acumen and analytical savviness (best of AM + Ops)
• Remit to design/ launch the new team's structure, activate hiring plan, operational best practices and led an extensive training program
• Tasked to sell in & gain advocacy of program amongst Senior Leadership and greater Sales and Services org
• Key achievement: training materials and operational practices adopted by AM and Ops orgs at large
• Award: Winner, Mini Monsters (Sales & Client Service excellence) Award for Innovation, Q3-15

Oct 2014 – Mar 2015 · 5 mos

• Pre-sale operations: lead a team of Video Account Managers to master translation of customer expectations to video campaign execution success
• Cross-function collaboration: active contributor to AOL On and One Video's Product, Packaging, and Marketing revolution
• Advocacy and eduction: drive increase Video knowledge among internal AOL stakeholders

Jan 2014 – Oct 2014 · 9 mos

• Introduce and evangelize Aol On video products and solutions to internal + external constituents.
• Lead a team of amazing Sales Strategists - whom are making magic for our customers Every. Single. Day.
• Winner of AOL Mini Monster Utility Player Award, Q3 2014

Sep 2012 – Dec 2013 · 1 yr 3 mos · San Francisco Bay Area

• Online Video DSP + SSP acquired by AOL in 2013
• Direct reports: 4
• Launched the Sales Planning practice for Adap.tv - tasked to make 3x hires within 60 days of starting at co
• Developed and implemented programmatic Video planning best practices and training for Adap.tv, and later, AOL employees
• Supported 2x US Head of Video Sales in basic business operation functions; sales trend analysis, gap assessments etc as well as Programmatic Video and Advanced TV SME for Field Sales

Aug 2011 – Aug 2012 · 1 yr

• Develop and evaluate frameworks/ best practices to maintain strategic consistency between Visa card's global, regional and local communication. Motivate teams to implement frameworks through audience first and local relevance (glocal) lenses.

Sep 2007 – Aug 2011 · 3 yrs 11 mos

• Strategy, project management and client liaison for the Clorox Company brands. Campaigns planned with combination of traditional, digital and/ or emerging media, dependent on business needs and consumer habits. Based in San Francisco

Jul 2004 – Aug 2007 · 3 yrs 1 mo · Sydney, Australia

• Australian based strategy and planning on an array of clients include;
• FMCG (Reckitt Benckiser/ Boots Pharmacutical, Schwarzkorpf),
• Toys & Leisure (Hasbro) and
• Consumer Electronics (Brother)

May 2002 – Jun 2004 · 2 yrs 1 mo · Sydney, Australia

• Junior planner-buyer on;
• Finance (HSBC, Westpac)
• Consumer Health (Pfizer consumer)

Jun 2001 – Apr 2002 · 10 mos · Sydney, Australia

• Produced weekend programming on Sydney's leading AM talk station. Tasks include;
• Research topics of interest for our listeners, and book relevant guests
• Assist with show order/ programming
• Screen listeners' calls and place on air
• Facilitate contests and competitions