Ashley Wilson

Operations Associate

Denver, Colorado, United States14 yrs 6 mos experience

Highly Stable

Key Highlights

Expert in building scalable marketing operations systems.
Proven track record in lead management and cross-functional alignment.
Passionate about coaching and developing marketing operations teams.

Stackforce AI infers this person is a Marketing Operations leader in the SaaS industry with expertise in lead management and systems optimization.

Contact

Skills

Core Skills

Marketing OperationsLead ManagementTeam LeadershipData Analysis

Other Skills

Cross-functional Team LeadershipCritical ThinkingLead ScoringSalesforceHubSpotLeanDataRoutingPlanningTeam ManagementLead DistributionLead QualificationLifecycle ManagementCampaign ExecutionAttributionPerformance Reporting

About

Hey there! I’m Ashley — a Marketing Operations Technology leader who loves building strong systems, strong teams, and strong results 💥 Over the years, I’ve led MOPs functions at high-growth B2B companies, where I’ve focused on transforming complexity into clarity, aligning Marketing, Sales, and RevOps through smart systems, scalable processes, and clean, actionable data. Whether it’s launching a new lead scoring model, rebuilding campaign workflows, or evaluating tech stack gaps, I approach everything with a builder’s mindset and a strategic lens 🛠️📈 I believe the best MOPs leaders are not just systems experts, but business partners. I thrive in the middle of strategy and execution, helping GTM teams move faster, work smarter, and unlock growth with confidence. I’m also passionate about coaching and developing others, and creating an environment where Marketing Ops is seen as a force multiplier, not a ticket queue ⚡️ I’m 2x MarTech certified, fluent in HubSpot, Salesforce, and LeanData, and happiest when I’m leading teams architecting solutions that just work. Let’s connect if you love talking marketing funnels, RevOps alignment, or what it means to build MOPs teams that lead from the front 🙌

Experience

14 yrs 6 mos

Total Experience

3 yrs 6 mos

Average Tenure

4 mos

Current Experience

Bloomerang

Director, Marketing Operations

Jan 2026 – Present · 4 mos · Remote

Front

Senior Manager, Marketing Operations

Jun 2024 – Dec 2025 · 1 yr 6 mos · Remote

🚀 Leading Marketing Operations through a high-growth phase, focused on scalable systems, cross-functional alignment, and campaign performance.
Driving major enhancements in lead scoring, routing, and lifecycle management across HubSpot and Salesforce
Leading a rebuild of our LeanData architecture to improve routing speed, reduce lead loss, and clarify SLA ownership
Coaching and mentoring a growing MOPs team while implementing a quarterly planning and prioritization process

Cross-functional Team LeadershipCritical ThinkingMarketing OperationsLead Management

Brightwheel

2 roles

Senior Manager, Marketing Operations

Promoted

Apr 2022 – Jun 2024 · 2 yrs 2 mos

🔧 Built and scaled the Marketing Operations function from the ground up—initially as an individual contributor and later as a strategic leader driving cross-functional impact.
Established foundational systems for lead scoring, lifecycle management, and campaign execution
Designed and implemented marketing attribution and performance reporting to guide budget and GTM strategy
Partnered with Sales, RevOps, and Demand Gen to align on lead processes, routing, and funnel optimization
Led quarterly planning, roadmap prioritization, and team enablement, evolving MOPs into a strategic growth driver

Lead DistributionLead QualificationMarketing OperationsLead Management

Senior Marketing Operations Manager

Apr 2020 – May 2022 · 2 yrs 1 mo

Campaign ExecutionCross-functional Collaborations

Cherwell software

3 roles

Manager, Global Marketing Operations

Promoted

Oct 2017 – Apr 2020 · 2 yrs 6 mos

Led global MOPs team overseeing MarTech stack, campaign operations, and demand gen reporting.
Managed Pardot/Marketo migration efforts.
Implemented predictive lead scoring model to prioritize inbound lead qualification.
Deployed Bizible, a multi-touch attribution tool, to help VPs and C-level execs maximize their ability to power growth within key investments.
Deployed LeanData, lead routing tool, aligning marketing and sales with accurate matching, routing, and trustworthy attribution across their leads, contacts, and accounts within Salesforce.
Owned $1 million MarTech stack/budget with 11 integrated systems.
Managed agency responsible for the largest corporate initiative to redesign and redevelop Cherwell.com.
Ivanti (formerly known as Cherwell Software)

Lead DistributionCross-functional Team LeadershipMarketing OperationsLead Management

Marketing Operations Manager

Promoted

May 2015 – Dec 2017 · 2 yrs 7 mos

Created marketing deliverables for award-winning campaign that influenced 22% of net new license revenue in 2017; Awarded Best B2B Marketing Influencer Campaign at B2B Marketing Exchange.
Introduced 15 personalized nurture streams that resulted in a 6x increase in MQL conversions in 2016 over 2015.

Marketing Campaign Manager

Sep 2013 – Apr 2015 · 1 yr 7 mos

Co-managed Pardot/Hubspot implementation efforts. Received Cherwell Marketing Excellence Award for this initiative.
Supported a team responsible for operationalizing all demand and lead generation campaigns that resulted an over 400% increase in MQLs; Cherwell achieved hyper growth (1100% from 2009-2014.)
Delivered $6 million in pipeline from a single go-to-market program in 9 months; Nominated as a finalist at the B2B Marketing Exchange Killer Content Awards.

Laramie main street alliance

Marketing Community Coordinator

Apr 2011 – Apr 2013 · 2 yrs · Laramie, WY

Managed digital marketing and community outreach for downtown Laramie initiatives.
Led email marketing to 36K+ subscribers (42% avg CTR)
Oversaw social media, blog content, and print collateral for 20+ local events
Collaborated with tourism and chamber partners on rebranding and messaging