Benjamin Fredj

CEO

Paris, France9 yrs 7 mos experience

Highly Stable

Key Highlights

Expert in B2B influencer marketing strategies.
Proven track record in lead generation and brand growth.
Strong background in data-driven marketing and growth tactics.

Stackforce AI infers this person is a B2B marketing expert with a focus on influencer strategies and growth marketing.

Contact

Skills

Core Skills

Influencer MarketingMarketing AutomationLead GenerationMarket AnalysisGrowth StrategyProduct ManagementCustomer Relationship ManagementData AnalysisUser AcquisitionContent Strategy

Other Skills

SEOSocial MediaGoogle AnalyticsBrand buildingSalesMarketingAdvertisingEmail MarketingAnalyticsCSSMicrosoft OfficeManagementRubyHTML 5JavaScript

About

The traditional B2B acquisition playbook is shifting: outbound is saturated with AI, SEO has ceded traffic to ChatGPT and ad CACs have spiked. Meanwhile, the buyer journey has changed. B2B creators and subject-matter experts are now the sources your prospects trust most. Kāst helps you build unique, long-term partnerships with the leading voices in your industry your buyers already trust. Grow brand awareness and accelerate pipeline with Kāst and B2B influencer marketing.

Experience

9 yrs 7 mos

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Kāst

Co-founder et CEO

Jun 2025 – Present · 11 mos

Kāst is a B2B influencer marketing company.
We connect B2B marketing teams with the most influential opinion leaders to grow brand awareness and accelerate lead generation.

Influencer marketingMarketing AutomationSEOSocial MediaGoogle Analytics

Ivee

Co-founder and CEO

May 2024 – May 2025 · 1 yr

Ivee is the B2B influence marketing platform helping B2B brands partner with opinion leaders to grow revenue, generate leads and build unique brands.

Influencer marketingLead generationBrand building

Stealth

Working on something new

Jun 2023 – May 2024 · 11 mos

Efounders

Go-To-Market Lead

May 2020 – May 2023 · 3 yrs · Paris, Île-de-France, France

eFounders is the leading B2B Saas startup studio in the world. We launch 5-7 startups per year and launched +35 companies to date - 5B$ valuation as of 2022 - among which unicorns like Front, Aircall or Spendesk.
I was in charge of all things Go-to-market:
> Helping the core team identify new business opportunities through in-depth analysis
> Be the business counterpart for our founding teams on sales, marketing and growth
> Make sure our new ventures had market validation and traction until Seed round
> Support seed round prep work on all things go to market
> Work on ad hoc topics for late stages portfolio companies

Market analysisSalesMarketingGrowth strategy

Manomano

Activation and Retention Engineer

Apr 2018 – Apr 2020 · 2 yrs · Région de Paris, France

Manomano is the leading DIY marketplace in Europe operating in France, UK, Germany, Spain and Italy.
I was in charge of creating and developing activation and retention channels:
> Product Management: Working closely with PM teams to rethink customer journey
> Advertising: creating, monitoring and iterating over several millions dollars budget retargeting strategies
> Customer Relationship Management: nurturing leads and customers engagement through the buying funnel by implementing the right tactic (content, email marketing, in-app notification, discount, etc.) at the right time

Product ManagementAdvertisingCustomer Relationship Management

Deux.io - agence growth hacking / marketing

Growth Marketer

Jan 2016 – Apr 2018 · 2 yrs 3 mos · Région de Paris, France

Deux.io is one of the leading growth agency in France working with clients ranging from pre-PMF to post Series D, in various fields (B2B, consumer, etc.) on all things growth.
Strategical advisory
> Data analysis (GA, Mixpanel, Amplitude)
> Growth strategy
> Automation and tool creation
> A/B testing
Operational support
> Acquisition channel tests, iteration and analysis
> SEO/SEA & Socials ads (Facebook / Twitter)
> Social Media Management
> Email Marketing
Training
Crafting the hand-over to our clients
Teacher Assistant for "La Growth Formation" a 9 weeks bootcamp on all things growth marketing for tech startups

Data analysisGrowth strategySEOEmail Marketing

Koober

Growth marketer

Jul 2015 – Dec 2015 · 5 mos · Région de Paris, France

Koober démocratise l'accès au contenu des livres de non fiction
Pilotage des leviers d’acquisition d’utilisateurs : Facebook, Twitter, SEO, SEM, création et diffusion de contenu via le blog, les forums etc.
Analyse des résultats via des outils d’analytics (Google Analytics, Mixpanel…), pour optimiser les canaux d’acquisition
Gestion d'un budget d’acquisition et reporting des résultats
Réflexion sur la stratégie de création de contenu : blog, réseaux sociaux, newsletter.
Réflexion sur la stratégie de conversion, d'activation et de rétention des utilisateurs
Force de proposition sur des leviers de croissance à activer
Accompagnement des cofondateurs dans le cadre d'une deuxième levée de fonds

User acquisitionContent strategyAnalytics