Jul 2020 – Jul 2021 · 1 yr · Raleigh, North Carolina, United States

• As a Marketing Operations Manager, I am closely aligned with the demand generation, product marketing, program marketing, and campaign teams to lead the creation and execution of strategic marketing operations projects to support the continued growth of Bandwidth.
• This includes upholding and improving processes and systems related to marketing operations to help ensure marketing is optimizing, measuring, and continually improving its efforts. In addition, I am responsible for ensuring our technology systems are set up according to best practices, are in alignment with Sales processes, are effective, scalable, measurable, and that every marketing touchpoint is attributable.
• Executed the shift to account routing via LeanData to help evolve the account based selling strategy to a more mature SaaS growth model
• Drove the cleanup and governance initiative by gaining buy-in from executives and gaining resources to complete the task
• Led internal teams to shift to strategically focus on scaling and growth, working with global teams to achieve a unified sales team, lead routing and email strategy
• Built a team of marketing operations, revenue operations, and marketing automation specialists to help strategically move our Marketo instance from a one-off email shop to a completely automated and ABM Funnel-based strategic platform

Mar 2018 – Jul 2020 · 2 yrs 4 mos · Raleigh, North Carolina, United States

• Led the marketing team in email strategy, as well as attribution strategy. Measured
• and analyzed the performance of all marketing channels, helping the marketing team
• meet their goals while supporting the sales teams.
• Managed and maintained the marketing automation system and its integrations for operational excellence
• Continually optimized the marketing automation platform performance including automation, forms, landing pages, and lead routing
• Created and continually improved upon automation programs including welcome, nurture and ad-hoc campaigns that drove revenue and brand awareness
• Provided marketing metrics and analysis, including email metrics and revenue attribution, to internal stakeholders

Jan 2015 – Feb 2018 · 3 yrs 1 mo

• Led the marketing team in tracking, measuring and analyzing the performance of all marketing channels, in order to meet our goals and support the sales and business development teams.
• Led the team in the transition from lead-generation numbers focused to revenue focused measurement and goals in 2017
• Implemented a multi-touch attribution model at the start of 2016, and fine-tuned the model in 2017 to help show marketing’s contribution to the funnel. This included showing 99% more contribution from paid channels that we would not have seen with a standard first-touch model
• Analyzed the performance of our marketing channels utilizing reports created in Salesforce, as well as Bizible. Reported on and analyzed the ROI of each channel monthly, enabling the team to make any adjustments necessary to meet goals
• Analyzed marketing performance of our website using Google Analytics. Using the findings from these reports, we are able to increase focus on quality content strategy to provide the best content for our audience. With this knowledge, we were able to beat goals with a 217% increase in 2016 and 47% in 2017
• Continually increased website traffic through the use of A/B tests for optimization, SEO improvements, and content improvements. With increased focus we were able to increase our traffic YoY, by 59% in 2016 and 25% in 2017
• Managed elationships with SEO and website design agencies in order to create a user-friendly and successful lead generation website
• By pulling data from Salesforce, built a proposal for the sales team to create an inbound team in 2016. The team has grown to 3 representatives and worked to meet concrete goals of their own in 2017

Mar 2014 – Jan 2015 · 10 mos

• Drive continual improvement in performance through detailed analysis and
• reporting of Jellyvision’s ALEX® product.
• Provide marketing and sales teams with data and analysis to support marketing collateral and sales presentations
• Analyze product on a client basis and provide detailed reports on performance, complete with suggestions on how to improve
• Create A/B tests of product to help determine optimal experience for the user
• Analyze and report on product market performance, recommend and implement improvements for each client in order to achieve maximum user
• engagement

Jul 2012 – Mar 2014 · 1 yr 8 mos

• Worked as a part of the Online Merchandising and Operations department, focused on email programs. Responsible for developing, managing and improving best-in-class email campaigns and programs that contributed to the growth of email lists, customer loyalty and ROI. Drove continual improvement in performance through detailed analysis and reporting on effectiveness of communication methods.
• Promoted in 2013 to email analyst, responsible for performance of Walgreens Weekly Ad and Online Specials emails.
• Drove continual improvement in performance through detailed analysis and reporting on effectiveness of communication methods.
• Analyzed email performance, and provided strategic recommendations in the development of email content production and campaign planning and strategy
• Developed A/B tests of subject lines, time of day sends and content, to determine what the customer prefers. Used results to drive and increase open and click-through rates across multiple mailings
• Campaign Producer
• Produced hundreds of Walgreens email campaigns in CheetahMail platform sending to tens of millions recipients.

Dec 2010 – Jun 2012 · 1 yr 6 mos · Chicago, Illinois, United States · On-site

• Job Scope: Main point of contact for clients, to ensure accurate, on time quality visuals for the clients. Responsibilities include project panning, quality control and completing projects on time and within budget.

Jan 2010 – Nov 2010 · 10 mos

• Job Scope: Market Strategy Team member: conducted market research to analyze current position in the market, analyzed competition, forecast market growth and assisted in defining overall business strategy. Assisted in the creation and implementation of a competitive intelligence program.

May 2008 – Nov 2009 · 1 yr 6 mos

• Global Integrated Marketing Communications Team, supporting the Government and Public Safety Division. Develop collateral materials, manage agency relationships, manage internal websites and redesigned Motorola Web-Bulletin into a Wiki format.

Feb 2008 – May 2008 · 3 mos

• Responsible for various International customer accounts, as well as a liason for International Motorola facilities. Assisted with everyday account inquiries and issues. Responsible for assisting with order maintenance and account maintenance.

Jun 2006 – Feb 2008 · 1 yr 8 mos

• Job Scope: Learn the business and support incoming calls from customers.
• Developed strong product knowledge for Government and Public Safety products resulting in ability to provide high-level support.
• Increased skill set in areas of dealer support, service and retail business radio programming increasing the number and range of customers receiving service.
• Promoted to International Customer Care Services Team for Government and Public Safety division supporting business functions in Europe, Middle East, Africa, and Asia Pacific regions.

May 2005 – Aug 2005 · 3 mos

• Played a significant role in the creation and execution of the new Enterprise Business website including Photoshop, Flash, and content management work. Coordinated advertising projects with outside agencies.
• Implemented web traffic analysis and evaluated results in order to help increase web traffic. Completed graphics projects for various newsletters and internal reports. Used team skills to support launch of a new website in Europe, Middle East, and Africa.

May 2004 – Aug 2004 · 3 mos

• Worked in the Global Marketing Department. Helped with a website redesign including Photoshop, Flash, and content management work. Completed graphics projects for various newsletter and internal reports. Used team skills to support the launch of a new website in Europe, Middle East, and Asia.

Sep 2003 – May 2006 · 2 yrs 8 mos

• Assisted in management of program operations and held positions of progressive responsibility in planning, instructing, and leading youth sports and recreational programs.