Mar 2021 – Present · 5 yrs 2 mos · Maidenhead, England, United Kingdom · Remote

Dec 2018 – Present · 7 yrs 5 mos

• Joined UserGuiding as a founding employee and owned marketing and growth roles.
• Increased organic traffic by 200% and monthly recurring revenue by 1470% in a year and helped our CEO raise $1.3M.
• Led successful launches on Product Hunt, one of which gained us #22 of the YEAR in 2019 and nominated as "the maker of the year" by Product Hunt.
• Led UserGuiding's company branding to gain honorable mentions by tech giants (such as Product School, Hubspot), and recognised as “Digital Adoption Category Leader” for the last two years and “Easiest to Use Solution” for the last three years consistently on G2.

Jan 2017 – Dec 2018 · 1 yr 11 mos · Istanbul, Türkiye

• Contributed to the growth and success of Smopin, a friendship app that connects individuals with similar interests. While working at my digital marketing agency, I spearheaded marketing campaigns for Smopin, leading to an impressive increase of 1K daily active users in just a few months.
• Recognizing my talent and results, the founder offered me the position of Marketing Director. Under my leadership, Smopin's user base continued to expand, reaching a peak of 500K monthly active users before its closure in 2019.

Jun 2016 – Dec 2018 · 2 yrs 6 mos · Kadıköy, İstanbul

• REN Union was a data driven digital marketing agency mostly working with growing tech startups.
• We offered services such as website & mobile app building, digital marketing, SEO, design, social media management, and Product-led Growth consultancy.

Feb 2016 – Jun 2016 · 4 mos · Istanbul, Türkiye

• Led the SEO optimization for all product portfolios in J&J Turkey and managed a $5M+ annual marketing budget across various online and offline channels.
• Achieved success of Listerine's campaign launch, resulting in a 30%+ sales increase compared to the previous year.
• However, after five months, I realized my passion truly lies in digital advertising. To pursue this, I made the decision to leave Johnson & Johnson and establish a digital marketing agency, focusing on delivering exceptional results in the digital landscape.

Jun 2012 – Feb 2016 · 3 yrs 8 mos · Istanbul, Istanbul, Türkiye

• Owned SEO and Google Ads channels at Yemeksepeti until it's acquired by Delivery Hero for $596M.
• Joined Yemek.com as the fourth team member and led its growth with Batuhan Apaydin and led Yemek.com's SEO and Facebook Ads channels.
• Yemek.com was recognised as one of the top 20 most popular Cooking and Recipe websites in the world after reaching 17M website visitors and 40M video views per month and amassing a social media community of over 2M.