Christiane R.

CEO

Chicago, Illinois, United States21 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

4X Marketo Champion with extensive marketing technology expertise.
Proven track record in managing email marketing campaigns.
Strong background in data analysis and project management.

Stackforce AI infers this person is a Marketing Technology expert with a focus on Email Marketing and Data Analysis.

Contact

Skills

Core Skills

Marketing TechnologyMarketing AutomationData AnalysisEmail MarketingProject ManagementContent ManagementDigital Media ManagementAudio Production

Other Skills

MarketoDatabase ManagementQualtricsGoogle AnalyticsAP StyleContent CreationWordPressHTMLSocial MediaPodcastingEditingProductionArtificial Intelligence (AI)Radio BroadcastingCreative Writing

About

I am currently the Marketing Technology Director for the Corporate Marketing team at CNA. I am responsible for the administration of our Marketing Automation tool, Marketo, database management, and training others on use of the tool and Marketing Automation and Email Marketing best practices. I received my MCE certification in May 2020.

Experience

21 yrs 6 mos

Total Experience

3 yrs 7 mos

Average Tenure

9 yrs 1 mo

Current Experience

Cna insurance

5 roles

Marketing Technology Director

Promoted

Apr 2024 – Present · 2 yrs 1 mo

MarketoEmail MarketingDatabase ManagementMarketing TechnologyMarketing Automation

Senior Marketing Automation Consultant

Promoted

Aug 2021 – Apr 2024 · 2 yrs 8 mos

MarketoEmail MarketingData AnalysisMarketing Automation

Marketing Automation Consultant

Jul 2019 – Aug 2021 · 2 yrs 1 mo

MarketoEmail MarketingData AnalysisMarketing Automation

Content Operations Coordinator and Analyst

Promoted

Nov 2018 – Jul 2019 · 8 mos

Responsible for the management of editorial controls, systems refinements, and streamlined operational structures of the Corporate Communications team. Responsible for analysis of mass internal email distributions, surveys, and intranet traffic to provide recommendations to key stakeholders on the status of current campaigns and how to achieve future success.
Duties include:
Email marketing and distribution (Marketo)
Experience Management - Survey distribution and analysis (Qualtrics)
Intranet Analytics (Google Analytics)
Editorial review (AP Style)
CMS publishing

Email MarketingQualtricsGoogle AnalyticsAP StyleData Analysis

Content Coordinator

Apr 2017 – Nov 2018 · 1 yr 7 mos

I am accountable for the day-to-day management of the CNA Corporate Communications Content team’s work intake process. This includes reviewing requests for content development, graphic design, creative concepting and publishing from Marketing, as well as our business partners in CNA Canada and CNA Hardy. I am responsible for Project Coordination (Planning, Assignment Management, Editorial Calendar, Reporting) and assigning requests to the appropriate Content lead based on criteria of discipline, resource availability and subject matter expertise. I am accountable for Content Request Tracking and Fulfillment (Planning, Status Updates, Reporting, Vendor Management) to ensure content assets are delivered on time and on budget. I provide Data & Analytics (Project Status, Disposition of Work Requests, Resource Allocation, Deadlines and Milestones) to the broader Corporate Communications team. I serve as liaison to the Marketing team, participating in weekly meetings to plan and identify when the involvement of the Content team is needed in the development and execution of campaigns and initiatives. I am also responsible for contributing in the development and execution of Content Creation (Communication Plans, Copy Editing, Writing, Graphic Creation, Video Production) for a variety of vehicles.
Responsibilities:
Project Coordination
Content Request Tracking and Fulfillment
Data & Analytics
Content Creation

Project ManagementData AnalysisContent CreationContent Management

Counselors of real estate

2 roles

Managing Editor of Publications and Digital Media

Jan 2015 – Apr 2017 · 2 yrs 3 mos · Chicago, IL

Managing Editor of peer reviewed journal, and the organization's electronic newsletter. Manager of organization's digital media including company website, social media, and email campaigns.
Other Responsibilities:
Project Manager for Company website redesign project
Live tweeting, and proxy tweeting events
Website design and management (WordPress; HTML; PHP)
Social Media, email marketing
Data analysis - email and social media performance
Creation and maintenance of organization's mobile event guide
Design and creation of various organizational documents and brochures
Edited podcasts from educational sessions
Event photography