Apr 2021 – Mar 2022 · 11 mos

• Scripbox is a Series C stage fintech startup that provides digital wealth management solutions to affluent users in India. It manages ~$700 million of investments.
• As the leader of the engagement product vertical, one of the four verticals in the company, I was responsible for products that enabled users to view and understand their complete wealth in one place.
• I led the efforts to set up a 16-member cross-functional team of 2 PMs, 2 designers, and 12 techs from scratch. Giving the team a sense of direction and structure to execute I established the vision, goals, strategy, and team structure for a portfolio of 4 product lines.
• During my tenure, we worked on a few key products and product lines. First, ‘Financial Health Checkup’, is a product that helps users assess their financial situation. It aided significantly in the new acquisitions. Second, delivery of consolidation, insights, and second opinion value propositions for Mutual Funds. Third, delivery of consolidation value proposition for overall wealth.

Apr 2020 – Mar 2021 · 11 mos

• Contributions merged with the AVP Product role.

Aug 2019 – Mar 2020 · 7 mos

• The New Acquisition team was tasked to scale acquisitions while lowering the cost of acquisition. As a PM of the team, I was responsible for providing product support to the digital marketing team and optimizing the product experience from a visit to a transaction.
• I worked on three key initiatives during the period. First, to implement analytics and marketing tech solutions to facilitate data-driven decision-making and campaign optimization. Second, to optimize the user experience of signup to registration flow. Third, to launch the product ‘Your Choice of Funds’ to aid the conversion of a different buyer persona.

Mar 2018 – Jul 2019 · 1 yr 4 mos · Bengaluru Area, India

• Upwardly was a seed-stage startup in the fintech domain which helped its users with assisted investment solutions. It had received ~$90 million investments from ~10K users.
• As the only PM in the company, I was responsible for end-to-end product initiatives. During my time we focussed on financial products and growth efforts.
• As part of financial product efforts, we launched the investment dashboard, portfolio review, retirement planner, auto-increase of monthly investment, and fixed deposits.
• As part of growth efforts, we worked on acquisition flow optimization, analytics and marketing tech implementation, sales process automation through integration of telecalling system and campaign automation system, and language localization.

Dec 2015 – Feb 2018 · 2 yrs 2 mos · Bengaluru Area, India

• We started the AdTech product with a vision of making advertisements as engaging as any other content using the immersive power of virtual reality.
• To help us with growth, we raised seed investment of $190 K from Anupam Mittal (founder, Shaadi.com), Varsha Rao (then Head of Global Operations, Airbnb), Surojit Chatterjee and others.
• I led the product and tech initiatives in the company and built the team. We built cutting-edge products in the domains of VR display technology, web technology, and data analytics.

Jan 2015 – Dec 2015 · 11 mos · Bengaluru Area, India

• As a VR consultancy agency, we serviced the real estate and advertising industry by creating breathtaking virtual reality tours of physical and conceptual real estate projects and ad concepts.
• I handled the project conceptualization, project management, coordination with 3D modeling vendors, and VR display product development.

Apr 2013 – May 2013 · 1 mo · Bengaluru Area, India

• Zovi.com is an online apparel brand with more than 1000 daily orders
• Working with the operation team at Zovi, interviewed over 50 textile industry experts to understand the complete value chain of the textile industry.
• Designed a process to reduce the sourcing time from 128 days to 42 days.

May 2011 – Jun 2011 · 1 mo · Hyderabad Area, India

• Worked on the project "API Level Testing of Video Encoder and Streaming With Integration Layer Test Framework (ILTF)". As a part of the project, automated the testing module for video encoder and streaming. Received a job offer (PPO) to work as a full time software developer in the company.