Tanisha Mehrotra

CEO

Switzerland8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in growth strategies and data-driven decision making.
Proven track record in user acquisition and operational efficiency.
Strong cross-functional leadership and strategic alignment skills.

Stackforce AI infers this person is a Fintech and EdTech growth strategist with a strong focus on user acquisition and lifecycle optimization.

Contact

Skills

Core Skills

Growth StrategiesData AnalysisMarketing Automation

Other Skills

Cross-functional ExecutionProduct MarketingTeam BuildingPublic SpeakingDigital MarketingSales ProcessManagementBusiness DevelopmentTrainingMarketingMarket ResearchCustomer Relationship Management (CRM)AdvertisingMulti-channel MarketingCampaign Management

About

Across 8 years and multiple geographies, I've owned the full growth stack - GTM strategy, acquisition, lifecycle, P&L, and cross-functional execution. I'm equally at home building from zero as I am scaling what exists, and I bring the same commercial rigour to both. Data <> product thinking <> AI - leveraging as growth multipliers.

Experience

8 yrs 6 mos

Total Experience

1 yr 8 mos

Average Tenure

4 yrs 3 mos

Current Experience

Paytm

4 roles

General Manager

Promoted

Jun 2025 – Present · 10 mos

At Paytm, I spearheaded growth programs that significantly enhanced user acquisition and operational efficiency. By aligning multi-year roadmaps with P&L targets, I achieved remarkable user growth and improved funnel efficiencies. My collaboration with cross-functional teams fostered a culture of accountability and strategic alignment, driving substantial improvements in key performance metrics.

Growth StrategiesData AnalysisCross-functional Execution

Deputy General Manager

Jul 2024 – Jun 2025 · 11 mos

Associate General Manager

Promoted

Apr 2023 – Jul 2024 · 1 yr 3 mos

Senior Manager- Growth

Jan 2022 – Apr 2023 · 1 yr 3 mos

Whitehat jr

Manager - CRM (Growth)

May 2021 – Dec 2021 · 7 mos

Short, high-impact stint focused on performance acquisition and lifecycle automation. Owned the full acquisition P&L, optimised toward CAC and LTV targets, and launched automated WhatsApp and CRM-led lifecycle journeys that compounded lead growth beyond paid channels.

Marketing AutomationGrowth StrategiesProduct Marketing

Oyo

2 roles

Senior Marketing Associate

Jul 2020 – May 2021 · 10 mos

Marketing Associate

Aug 2019 – Jun 2020 · 10 mos

Three markets, two years, one brief — grow. Operated across Latin America, South East Asia, and the UK in succession, each requiring a distinct playbook built from local market dynamics. Drove demand generation through referral engines, app retargeting, segmentation-led discounting, and multi-stage lifecycle campaigns. Built the cross-market execution muscle that informs how I think about GTM and growth today.

Fredsan online ventures

Marketing Specialist

Aug 2018 – Jul 2019 · 11 mos · Bangalore

Work in conjunction with CEO to Strategize Marketing Campaigns & Content for Website Development
Acquire, Negotiate and Maintain affiliate relations with top ecommerce
Strategize and Execute Campaigns and LPs by working closely with UX designer, Affiliate Account Manager, Tech Development team and other important stake-holder.
Showed growth in revenue, registrations and retention month-on-month through social media ads, CRM activities and Outdoor Branding Activities

Growth StrategiesProduct Marketing