Jun 2016 – Mar 2018 · 1 yr 9 mos

• Plan and execute performance marketing campaigns focused on well-defined ROI/CPA goals, optimizing different traffic sources like Affiliate Channels, Remarketing partners, Adwords and Facebook to achieve overall goal
• Re-target funnel drop offs and re-activate dormant users using granular segmentation and user profiling to run highly targeted and personalized ads to improve user interactions and ROI
• Drive meta campaigns on HPA, Trip Advisor, Trivago, Wego, Ixigo, Kayak to maximize orders while keeping a check on ROI goals
• Partnering with cross-functional teams like Revenue, Product, CRM, Data Science to experiment with audiences, wallet balance for increased conversion, improve landing page experience
• Track and analyze daily, weekly, monthly data using Omniture, TUNE and MySQL
• Place partner tags, setup postbacks, fetch and modify variables on page using Java Script

Sep 2015 – May 2016 · 8 mos

• Maximise orders and clicks from meta channels like TripAdvisor, Trivago, HPA
• On boarded meta search optimiser to enhance Meta performance
• Responsible for channel growth for MakeMyTrip by 200% over a period of 8 months
• Optimisation on ROAS and ROI aligned around business objectives
• Prepare quarterly decks for senior management stitching data across platforms like Omniture and SQL DB

Aug 2015 – Sep 2015 · 1 mo · Faridabad, Haryana, India

Jan 2015 – Jul 2015 · 6 mos · Mumbai Area, India

• Business Intelligence
• Worked with one of the biggest retail chains in UK. Supported client with yearly performance report which was shared with each participating brands. Reports would detail out pointers around
• o Audience base – Age group, income groups and cuts on repeaters and lapsers benchmarked against category averages
• o Brand and product coherence – Identify products and brands that are typically bought together to design category and brand promotions
• o Help identify seasonality to strategize marketing activities during high and low demand seasons
• o Analyze and report campaign effectiveness by identifying change in ATVs, overall volume uplifts within and across categories
• Tools
• o IBM design studio/ SQL
• o Microsoft office: MS Excel, MS PowerPoint, MS Word

May 2014 – Dec 2014 · 7 mos · Mumbai Area, India

• Competitive Intelligence and price benchmarking:
• o Project onboarding: Gather requirements, design custom reports, plan resources around delivery frequency and design costing around project scope
• o Process management: Set performance parameters against process requirements and align improvement projects to close performance pitfalls
• o Client relationship management: Update clients on new industry trends, process performance and process improvement techniques
• o Work on process automations to improve quality and reduce effort utilization
• o Publish weekly and monthly reports on key performance indicator
• o Price benchmarking: Deliver insights on periodic price trends for client and its competitors
• Tools
• o Tableau
• o Microsoft office: MS Excel, MS Word

Apr 2013 – May 2013 · 1 mo · Mumbai, Maharastra