Jun 2017 – Aug 2017 · 2 mos · Singapore

• I joined Microsoft as a MACH Intern and my current project is for the role of a Large Opportunity Manager with the SMC (large corporates).
• I worked on creating Qualified Pipeline for Q1-FY18. The project entails revamping the eDM schedule to reach out to the whitespace customers across industries.
• I was directly accountable for creating fresh eDMs directed at the Retail industry whitespace customers to influence them to move from On Premises licensing to Office 365 and End of Life ie. 2007 Office to Office 365.
• The revised communication and sales strategy resulted in a higher open rate and improved the outreach frequency and effectiveness leading to targeted inbound queries and overall customer interest.
• The success of the internship project received special attention and further resources directly from the MD, Microsoft Philippines.
• The effectiveness of the 3 month strategy project is now a part of the revised sales and outreach strategy at Microsoft Philippines.

Sep 2016 – Present · 9 yrs 8 mos

Jan 2015 – May 2016 · 1 yr 4 mos · Greater Delhi Area

• About fitpass:
• Fitpass gives you the freedom to workout anytime, anywhere across a network of 600+ top gyms and fitness studios in Delhi NCR.
• Fitpass is new India's ticket to the fitness world - available on the web, iOS & android. 100000+ daily workout options.
• Achievements:
• Optimized social media budget of $10k by achieving low customer acquisition cost of $0.6/user through A/B testing
• Acquired 15000 sign-ups in 5 months (50% higher than competing players) thereby effectively making fitpass the market leader
• Enhanced fitpass from a ‘gym-pass’ to a ‘fitness ecosystem’ by adding stakeholders like health food cos; sign-ups increased by 20%
• Singlehandedly achieved partnership with leading online channels like Paytm, Shopclues for exclusive benefits for fitpass; increasing reach by 40%
• Co-led fundraising efforts at ‘RISE Conference 2015 (Hong Kong)’ to create investor interest & current pipeline of ~$1mn
• Featured in the top tech journal ‘Tech in Asia’ as the founding-team of an ‘Innovative Indian startup offering fitness under USD 15’
• Designed Processes for a team of 10 to reduce turnaround time on customer queries by 90% (from 1 day to 2 hours)
• Improved tele-sales effectiveness by 1.5x (from 40 to ‘industry-best’ 100 calls/day/agent) by optimizing sales pitch
• Skills acquired:
• 1. Product Development (Mobile Application and Webpage - Strategy Development)
• 2. Customer Relationship Management
• 3. Social Media Marketing
• 4. Google Adwords

Jan 2012 – Jul 2014 · 2 yrs 6 mos

• Description and Achievements:
• Conferred ‘Most Innovative Idea’ award at Practice Olympics (McKinsey wide knowledge development competition)
• Co-authored ‘Commercial Excellence 360 degree’ knowledge piece to diagnose & resolve client’s Marketing & Sales issues
• Published knowledge memo on ‘impact of social media on marketers’, paper achieved the distinction of ‘most read’ in 2010
• Pioneered ‘digital marketing bulletin’ across EU & US to provide topical insights to senior leadership (Partners, Directors)
• Set up knowledge platform on topic: ‘Direct Marketing by Technology firms in India’; platform leveraged for creating all related letter of proposals

Jun 2010 – Dec 2011 · 1 yr 6 mos

• Single member team serving Asia Pacific Marketing & Sales research client work
• First alert on specialized topics - Branding, Customer Lifecycle Management
• Conducted analysis and generated insights for discrete work streams and pan sectors and industries

Jun 2009 – Jul 2009 · 1 mo · Greater Delhi Area

• Operations and Marketing division
• (1st phase): Studied the marketing and operations of the petroleum disposal pumps division
• (2nd phase): C lient side complaint management

May 2008 – Jul 2008 · 2 mos · Greater Delhi Area

• Direct Marketing Project (Summer training) - worked as on the job intern to help firm attain its marketing objective, by designing and implementing a "Direct Marketing Project" consisting of research aided marketing and formally helped the firm in various strategic decisions like product price determination, designing promotional tools etc.