Apr 2024 – Apr 2025 · 1 yr · Mumbai, Maharashtra, India

Apr 2022 – May 2024 · 2 yrs 1 mo · Mumbai, Maharashtra, India

Nov 2020 – Apr 2022 · 1 yr 5 mos · Mumbai, Maharashtra, India

May 2020 – Nov 2020 · 6 mos · Gurugram, Haryana, India

• Help early and mid-stage brands to adapt to the digital landscape by providing Digital Intelligence and Strategic Consultancy

Apr 2019 – Nov 2020 · 1 yr 7 mos · Kolkata, West Bengal, India · On-site

• Drive Offline Sales through rigorous planning, forecasting and delegating the right targets to the team members
• Periodic performance evaluation of team members to ensure optimal productivity
• Executing market visits within assigned region
• Maintain and review monthly sales tracker of accounts and targets

Apr 2018 – Jun 2018 · 2 mos · Gurugram, Haryana, India

• Project Title: Branding and Loyalty Marketing
• Project Brief:
• Due to a diverse audience that is targeted for a hotel’s loyalty program in a B2B context, the benefits and rewards
• available also need to cater to the varied needs to various customer groups. There is further complication when it comes
• to companies which do not encourage such incentives for their employees as it may bias them towards a particular brand
• at the cost of the company
• Objectives:
• To propose a loyalty program construct that not only rewards all types of travel professionals but also navigates through
• the inherent issues whilst keeping the program simple and easy to understand
• Deliverables/Recommendations:
• Segmentation of B2B customers (wedding planners, company executives, travel agents) based on business
• requirements, adding a tier structure to the loyalty program, alterations in program communication, customer need
• specific promotions, changes in nature of rewards, incorporating gamification to increase engagement and incorporating
• different membership enrolment options for potential customers
• Project Title: Social Media Marketing
• Project Brief:
• Luxury marketing is rapidly shifting towards digital media, led by luxury hospitality brands. 45% of all luxury hospitality
• sales are influenced by digital marketing
• Objectives:
• To suggest campaign ideas for a new property launch across multiple social media platforms to boost audience engagement
• To suggest campaign ideas for father’s day to be run across ITC Hotels social media platforms
• Deliverables/Recommendations:
• Undertook an extensive benchmarking approach coupled with secondary data analysis and suggested the campaign idea ‘#GrowingUpWithDad’ which was incorporated across ITC Hotels social media platforms

May 2015 – Jun 2015 · 1 mo · Gurugram, Haryana, India

• Project Title: An introduction to OTA (Hotels Division) operations
• Project details: Responsible for business development in Jammu and Kashmir region by ensuring rate parity, creating relevant
• content, managing backend operations and maintaining commission rates

Jun 2014 – Jul 2014 · 1 mo · Gurugram, Haryana, India

• Project Title: Public Affairs and Communication
• Project details:
• a) Implemented ‘Support My School’ CSR program in two village schools of Haryana
• b) Organised a photo-shoot as a part of Business Today’s Survey on ‘The Best Companies to work for’ (August Edition –
• 2014) – featuring Coca Cola India Pvt Ltd
• c) Edited promotional documentaries to strengthen relationships with stakeholders of the company