May 2022 – Feb 2024 · 1 yr 9 mos

Apr 2020 – Apr 2022 · 2 yrs · Gurugram, Haryana, India

Apr 2019 – Apr 2020 · 1 yr · Bengaluru, Karnataka, India

• Part of a two member team tasked with executing monetization strategies for Glance - A Lockscreen content platform with ~70 Mn DAUs
• Conceptualized, pitched and executed pilot Brand campaigns for key Brands across varied verticals - FMCG, Automotive, Shopping, Travel
• Co - ordinated with multiple stakeholders, including a 5 member design team, Pre-Sales team and Product team to identify business needs, mold Glance's monetization strategy from a content lens and deliver campaign results
• Created a Research framework for conducting Brand Lift Studies in partnership with Kantar to determine the best optimization strategies and develop learnings across BLS categories like Brand Awareness, Consideration, Key Message recall.

Jul 2018 – Apr 2019 · 9 mos

• Managed $5mn annualized revenue for 10+ strategic India clients while optimizing for higher RoAs with clients spanning every vertical.
• Initiated and scaled the Banking, Financial Services & Insurance sector and Online Food delivery sector for India Business
• Launched and scaled the Reseller channel for India Business expanding it to Hong Kong, Taiwan, Myanmar, Srilanka and Bangladesh. Trained Sales Managers, developed NALs and created pitch decks.
• On-boarded and successfully led affiliate consolidation for several key accounts in the India region

Jan 2018 – Jul 2018 · 6 mos

• Owned and managed client relationships for SMBs and high potential clients for India Performance business.
• Verticals spanned - Travel, OTT, E-Commerce and Retail
• Worked with 4 different teams - Data, Product, Affiliate & PSO teams at Inmobi to reduce fraud, increasing client’s trust and automated several reports in the process

Dec 2016 – Dec 2017 · 1 yr

• Managed operations for InMobi's India Affiliate business for accounts across verticals and businesses.
• Managed operations for global product initiatives to drive video adoption, User persona creation and implementation of processes to reduce operational overhead
• Managed long tail clients for India business

Sep 2015 – Nov 2016 · 1 yr 2 mos